All-New La Liga Logo Released
For the 2023-2024 season, Spanish La Liga (officially LaLiga) undergo a complete rebrand. Yesterday, the new visual identity for LaLiga was revealed, confirming the leak by Footy Headlines.
La Liga will have a new title partnership with EA SPORTS from the 2023-2024 season. La Liga will be known as "LaLiga EA Sports FC" from 2023 as part of this partnership. We can not leak the new LaLiga logo x EA Sports logo yet.
Próxima temporada... ⏳#LALIGA pic.twitter.com/ApUcSP8cX1
— LaLiga (@LaLiga) June 4, 2023
LaLiga 2023-2024 Logo
The new LaLiga logo ditches the iconic color wheel that has been there for 30 years. Instead, the new logo will feature a coral-red color. The coral color (officially Pantone Red 032C) is symbolizing the passion, energy, and excitement of football.
The logo is not easy to recognize as LaLiga
The color wheel is replaced by a modern yet cryptic "ll" symbol, which is not easy to recognize as LaLiga at first glance.
The new branding strategy of LaLiga has the slogan "The Power of our Fútbol." The new slogan represents the potential of fans, clubs, sponsors, and all other stakeholders. LALIGA aims to inspire people through the positive values of their sport.
LaLiga is now written as a single word in capital letters
Additionally, the league have also slightly updated their official name. LaLiga now become LALIGA, written as a single word in capital letters.
Ángel Fernández, head of global brand & strategy at LALIGA, said: “Over the past 10 years we have taken on the responsibility to inspire people through the positive values of our sport, something we consistently demonstrate through our clubs, our fans and our entire ecosystem of competitions and related activities. The new brand is a symbol of this change, the representation of “THE POWER OF OUR FÚTBOL,” with which we want to reaffirm the pride of being part of a competition that inspires us all and helps us to grow as people and as a society.”
La Liga 23-24 Kit Typeface
Exclusive: All-New La Liga 23-24 Kit Font Leaked
Aside from the new logo, the rebrand will also introduce a new league-wide kit font. The kit font uses the same typeface as the LaLiga logo.
All-New LaLiga Sleeve Badge
The LaLiga 2023 sleeve badge features the stylized ll symbol and accompanying text, which are situated within a white box bordered by red. The exact look of the new LaLiga sleeve badge is not known yet.
What do you think of the new LaLiga logo? Let us know in the comments below.
Barcelona Debut 26-27 Home Kit With Red Shorts & Socks vs Birmingham
FC Barcelona debuted their new Nike 26-27 home shirt during a pre-season friendly match against Birmingham City. However, rather than wearing the primary dark shorts standard for the design, the Catalan side took to the pitch in an alternative combination featuring red shorts and red socks.
The choice to pair the striped 26-27 home jersey with red shorts created a striking, predominantly red lower half. This alternative configuration might was used to avoid a socks clash with Birmingham City, but it was not really needed9
Port Vale 26-27 Away Kit Revealed
Puma and English League Two side Port Vale have officially launched their new away kit for the 26-27 season.
The shirt features an eye-catching geometric pattern in vibrant shades of purple and cyan, paired with clean white accents along the collar, side panels, and sleeve cuffs. Pop star and lifelong supporter Robbie Williams sponsors the jersey, featuring his 'RW' logo prominently on the chest in solid white to complete a standout look for the club on the road.
Santa Clara 26-27 Away Kit Leaked
The new CD Santa Clara 26-27 away kit produced by Puma has been officially released, showcasing a unique look inspired by the club's Azorean roots.
Built on a white base, the jersey features striking blue wavy graphic patterns across the front to represent the ocean surrounding the archipelago, complemented by dark navy logos, the regional Azores flag, and sponsor branding from Lebull.
Darlington FC 26-27 Home & Away Kits Released
English National League North side Darlington FC and Macron have officially unveiled the club's new home and away kits for the 26-27 season. The home jersey features Darlington's classic black and white hooped design complemented by yellow accents, including a yellow collar trim, Macron hero logos, and a monochromatic yellow club crest. The away kit introduces a bold red shirt highlighted by a black geometric chevron pattern fading into the lower body alongside black collar and sleeve trim.
Oldham Athletic 26-27 Away Kit Released
Oldham Athletic and Puma have officially unveiled the club's new away kit for the 26-27 season. Inspired by the nickname Ice Station Zebra, which references the freezing cold conditions often felt at Boundary Park, the new strip brings an icy visual theme to the pitch.
The Puma Oldham Athletic 26-27 away shirt is predominantly white with an eye-catching blue cracked-ice graphic pattern running down the center of the front. Royal blue accents trim the collar and sleeve cuffs, while the Puma cat logos, chest sponsor, and monochrome owl crest are applied in matching blue.
The new Oldham Athletic 26-27 away kit will be available to purchase online and in physical club stores starting August 1, 2026.
Žilina 26-27 Away Kit Released
Slovak club MŠK Žilina and Nike have officially unveiled the team's new away kit for the 26-27 season. Reversing the primary colors of their home uniform, the new shirt features a dark green base decorated with thin yellow vertical pinstripes. A solid yellow crew collar and yellow Nike Swoosh complete the design, while the club's detailed crest is positioned on the left chest alongside the unfitting red Radoma sponsor logo across the front.
AS Nancy-Lorraine 26-27 Away Kit Released
French club AS Nancy-Lorraine has officially unveiled its new 26-27 away kit, manufactured by Decathlon.
The new uniform features a modern design with fine geometric lines and an abstract pattern incorporating the club's iconic thistle emblem from the crest. Accentuated with subtle red detailing on the collar and sleeve cuffs, the jersey also includes a special tribute on the nape of the neck paying homage to the 100th anniversary of the Stade Marcel Picot.
Nijmegen 26-27 Away Kit Released
Dutch Eredivisie club NEC Nijmegen and kit supplier Robey have officially unveiled the new 26-27 away kit.
Predominantly black, the jersey features subtle red and green trims on the crew collar and sleeve cuffs in honor of the club's traditional identity. The front showcases intricate tonal graphics embossed with historical crest elements and a Roman helmet motif, while the upper back displays two crossed swords alongside the slogan "Vechten voor N.E.C." White sponsor logos on the chest and gold gothic typography for the player names and numbers complete the design, which is paired with matching black shorts and socks.
Chaves 26-27 Home, Away & Third Kits Released
GD Chaves and Hummel have officially unveiled the club's new kit collection for the 26-27 season, presenting a complete lineup of home, away, and third shirts.
The GD Chaves 26-27 home kit stays true to tradition, featuring classic red and navy blue vertical stripes across the front and back. It comes with a white polo collar finished with red and navy trim, navy sleeves, and white Hummel chevrons on the shoulders. A subtle graphic pattern is woven into the fabric to add texture to the traditional look.
For the alternative options, the 26-27 away kit features a distinct light pink base with a tonal geometric graphic throughout, completed by vibrant magenta logos and a matching monochromatic club crest. The third kit adopts a dark charcoal and black palette with an intricate tonal pattern, complemented by sleek silver accents for the Hummel logo, shoulder chevrons, and club badge.











