All-New La Liga Logo Released
For the 2023-2024 season, Spanish La Liga (officially LaLiga) undergo a complete rebrand. Yesterday, the new visual identity for LaLiga was revealed, confirming the leak by Footy Headlines.
La Liga will have a new title partnership with EA SPORTS from the 2023-2024 season. La Liga will be known as "LaLiga EA Sports FC" from 2023 as part of this partnership. We can not leak the new LaLiga logo x EA Sports logo yet.
Próxima temporada... ⏳#LALIGA pic.twitter.com/ApUcSP8cX1
— LaLiga (@LaLiga) June 4, 2023
LaLiga 2023-2024 Logo
The new LaLiga logo ditches the iconic color wheel that has been there for 30 years. Instead, the new logo will feature a coral-red color. The coral color (officially Pantone Red 032C) is symbolizing the passion, energy, and excitement of football.
The logo is not easy to recognize as LaLiga
The color wheel is replaced by a modern yet cryptic "ll" symbol, which is not easy to recognize as LaLiga at first glance.
The new branding strategy of LaLiga has the slogan "The Power of our Fútbol." The new slogan represents the potential of fans, clubs, sponsors, and all other stakeholders. LALIGA aims to inspire people through the positive values of their sport.
LaLiga is now written as a single word in capital letters
Additionally, the league have also slightly updated their official name. LaLiga now become LALIGA, written as a single word in capital letters.
Ángel Fernández, head of global brand & strategy at LALIGA, said: “Over the past 10 years we have taken on the responsibility to inspire people through the positive values of our sport, something we consistently demonstrate through our clubs, our fans and our entire ecosystem of competitions and related activities. The new brand is a symbol of this change, the representation of “THE POWER OF OUR FÚTBOL,” with which we want to reaffirm the pride of being part of a competition that inspires us all and helps us to grow as people and as a society.”
La Liga 23-24 Kit Typeface
Exclusive: All-New La Liga 23-24 Kit Font Leaked
Aside from the new logo, the rebrand will also introduce a new league-wide kit font. The kit font uses the same typeface as the LaLiga logo.
All-New LaLiga Sleeve Badge
The LaLiga 2023 sleeve badge features the stylized ll symbol and accompanying text, which are situated within a white box bordered by red. The exact look of the new LaLiga sleeve badge is not known yet.
What do you think of the new LaLiga logo? Let us know in the comments below.
Spain 2026 World Cup Climacool Pre-Match Jacket Turns Heads
Spain's 2026 Climacool pre-match jacket, designed by Adidas for the 2026 World Cup, has caught the attention of fans and media alike. Worn by the players ahead of their matches in the tournament, the jacket has sparked a strong reaction online.
The Adidas Spain 2026 pre-match jacket features the usual design but with the striking, glossy Climacool look.
The Adidas Climacool 2026 World Cup Climacool jacket is not available to buy - Adidas only offers the regular version.
Thibaut Courtois Wears Special World Cup Golden Glove Patch
Following the introduction of special FIFA player patches for the 2026 World Cup, Thibaut Courtois has been spotted wearing a special Golden Glove patch on his Belgium kit, commemorating his award-winning performance at the 2018 tournament.
The new initiative by FIFA allows past award winners, including recipients of the Golden Boot, Golden Ball, and Golden Glove, to display their historic individual achievements directly on the sleeves of their national team shirts.
Inter Milan 2026-27 Dugout Jacket Leaked - Inspired by 26-27 Away Kit
We have the first image of a special Nike Inter Milan 2026-27 dugout jacket, showcasing a design heavily inspired by classic American sports apparel. Aligning perfectly with the aesthetic of the club's upcoming 2026-27 away kit, the varsity-style jacket features a blue body with contrasting white sleeves. It prominently displays a special circular "IM" monogram crest on the left chest, emphasizing the US baseball theme, alongside a classic white Nike Swoosh on the right.
Iwaki FC 26-27 Home and Away Kits Released
Japanese J.League side Iwaki FC has officially unveiled its new home and away kits for the upcoming 2026-2027 season.
Produced by technical sponsor Under Armour, the new primary jersey introduces a dynamic look centered around the club's vision of "becoming a light that illuminates the coast." The home shirt features Iwaki FC's signature "Growing Slash" pattern covering the entire fabric, a design choice meant to symbolize the team's powerful upward trajectory alongside the ongoing recovery and growth of the local Hamadori region.
For matches on the road, the Under Armour Iwaki FC 26-27 away kit introduces a bespoke aesthetic with deep local ties. The white, navy and red shirt incorporates the unique pattern from the "Fura City Iwaki" logo onto the sleeve cuffs, while the shoulder paneling features a custom design directly inspired by the maritime infrastructure of Iwaki's port.
Fans eager to get their hands on the new Under Armour kits have a tiered release schedule to look forward to ahead of the new season. An exclusive pre-sale for official fan club members begins on June 16 through the J.League Online Store, followed by a general pre-sale starting July 1. A full, widespread retail launch across physical club shops and Under Armour's official channels is scheduled for August 7.
Special PSG x Art Basel Edgar Plans Champions League Jersey Released
Paris Saint-Germain has officially launched a special limited-edition jersey in collaboration with Art Basel to celebrate the club's historic Champions League victory in the 2025-26 season. Designed by Spanish artist Edgar Plans, the capsule features a range of apparel, including t-shirts adorned with his signature colorful cartoon characters. The unique release merges football and contemporary art, commemorating PSG's European success with a distinctive and playful aesthetic.
