Next UK Team to Leave Hummel: Oldham Athletic Sign Puma Kit Deal
Apr 4, 2023, by Chris
National League (fifth tier) side Oldham Athletic today announced a new partnership with German sportswear company Puma, becoming the club's new technical kit supplier.
The announcement comes after Hummel's UK distributor, Elite Sports Group, went into administration, affecting around 20 UK clubs.
Oldham Athletic x Puma Kit Deal - 2023 Until 2026
The new Puma Oldham Athletic partnership is a three-year deal, starting from the 2023-24 season, until at least the end of the 2025-26 season.
Oldham Athletic will receive three bespoke kits from Puma for the 2023-2024 season
Oldham Athletic will receive three bespoke kits from Puma for the 2023-2024 season, it has been already announced. Nothing about the designs of the Oldham Athletic 2023-2024 kits is known yet, but the announcement picture points to a modern and bright look.
Oldham Athletic will join the list of British football clubs partnering with Puma, including Manchester City, West Bromwich Albion, Wigan Athletic, Blackpool, Barnsley, and Peterborough United.
The CEO of Oldham Athletic, Darren Royle, expressed his excitement about the partnership with Puma, one of the largest sportswear brands in the world. The club has developed an excellent relationship with Puma's Brian Morley, who has a wealth of experience in dealing with football clubs across the north west. Supporters can expect three new outfield kits with bespoke designs for the 2023/24 campaign, as well as a great range of replica wear and other items.
Oldham Athletic's Head of Retail Relations, Jimmy Schofield, highlighted the partnership's retail opportunities that fans and sponsors should be excited about. The partnership opens up opportunities for Oldham Athletic to create branded lines with Puma.
Do you like that Puma become Oldham's kit maker? Let us know in the comments below.
Rayo Vallecano 26-27 Away Kit Released
Rayo Vallecano and official technical kit supplier Umbro have revealed the club's new away kit for the 26-27 season.
The Rayo Vallecano 26-27 away kit is predominantly red, featuring the club's iconic lightning bolt motif across the chest in white. The jersey is styled with black raglan sleeves that include Umbro branding along the shoulders, alongside white sponsor logos and a full-color club crest. The uniform is completed with matching red shorts and red socks.
Adidas Originals River Plate 26-27 Collection Leaked
Adidas is set to launch a new Adidas Originals lifestyle collection for Argentine giants River Plate. Images of the collection have been shared by @KamilBerberler.
The upcoming collection includes a track jacket, hoodie, retro shirt, shorts, track pants, and a graphic t-shirt.
Sunderland in Talks for Visit Ghana 26-27 Front-of-Shirt Sponsorship
Sunderland AFC are in talks over a potential main shirt sponsorship agreement with Visit Ghana for the 26-27 season. The proposed deal would see the national tourism brand featured on the front of the Black Cats' kits.
The discussions were highlighted following a meeting involving the Speaker of the Parliament of Ghana, Alban Sumana Kingsford Bagbin, alongside Sunderland representatives.
Granada 26-27 Third Kit Released
Granada CF and Adidas have officially revealed the club's new third kit for the 26-27 season. The design forms part of a provincial landscape collection, taking visual inspiration from the distinctive rock formations and terrain of the Gorafe desert and geopark in the region. Granada CF will wear the jersey during their 26-27 campaign.
The shirt features a clean white base highlighted by soft gold brushstroke graphic details running across the body. Maroon accents are applied to the crew-neck collar and sleeve cuffs, complementing the monochromatic crest, Adidas logo, and main shirt sponsor printed in the same red shade. Gold Adidas three stripes sit on the shoulders to complete the top.
A distinct circular detail is printed on the shirt, featuring an outline map of the province of Granada alongside official product text for the 26-27 season.
US Concarneau 26-27 Third Kit Released
French club US Concarneau and technical sponsor Hummel have unveiled the team's new third kit for the 26-27 season. The fresh design offers a clean, traditional aesthetic to round out the Breton side's outfit lineup for the upcoming campaign.
The Hummel US Concarneau 26-27 third jersey is predominantly white, highlighted by vibrant blue accents throughout. It features a classic folded polo collar and matching trim on the sleeve cuffs. Rather than the full club crest, the chest showcases a minimalist stylized "USC" monogram in blue opposite the Hummel logo, giving the shirt a refined look.
Hummel's signature chevrons run along the shoulders in blue, while all front sponsor logos are applied in matching monochrome blue to maintain a sleek two-tone appearance.
Newcastle United 26-27 Third Kit Released
Newcastle United and Adidas have officially revealed the club's new third kit for the 26-27 season. The new jersey introduces a distinctive light purple base shade officially designated as Powder Plum, giving the Magpies a subtle and modern alternative look.
Deep purple accents feature throughout the shirt, applied to the V-neck collar, sleeve cuffs, and the signature Adidas Three Stripes across the shoulders. A minimalist approach has been taken for the details, with both the Adidas logo and Newcastle United crest presented in a clean monochrome dark purple. The front of the jersey features KNOX Hydrate branding, while a bright yellow noon patch on the sleeve adds a contrasting pop of color.
Designed with a clean aesthetic, the 26-27 third kit stays free of heavy graphic patterns, letting the pastel palette take center stage. Completing Newcastle's lineup alongside the classic home kit and Night Navy away jersey, the third uniform goes on sale from August 13, 2026.
