Hamburg to Leave Adidas
May 1, 2023, by Chris
German football club Hamburger SV are likely going to have a new kit supplier starting in 2024, as their partnership with Adidas is not expected to be extended beyond their current contract.
Adidas to Not Extend Hamburger SV Kit Deal Certainly
Adidas have been outfitting the team since 2007, with the current deal set to pay the club €3 million per year in the Bundesliga and half that amount in the second league, according to Hamburger Abendblatt. While there has been a meeting between Adidas CEO Björn Gulden and HSV sports director Jonas Boldt, it is unlikely that the partnership will continue after the current deal expires.
Adidas are expected to make an offer to renew the partnership, but the newspaper reports that it would likely be "significantly lower than the current conditions." Therefore, it appears likely that the club will switch to a new supplier in 2024. Castore and Jako are reportedly among the companies interested in outfitting the club, and are seen as having the best chances of taking over from Adidas.
The potential switch comes as Hamburger SV looks to regain its footing in German football, having been relegated to the second league in 2018. The team currently sits third in the 2. Bundesliga, which would allow them to play for the 1. Bundesliga promotion match against the 16th places team of the 1. Bundesliga.
Adidas to End Hamburger SV Kit Deal - Key facts:
- Hamburger SV has been partnered with Adidas since 2007
- Current contract pays the club €3 million per year in Bundesliga and half that in second league
- Adidas and Hamburger SV are unlikely to extend partnership beyond 2024
- Castore and Jako are potential replacements for Adidas as kit supplier
Check out all old Hamburger SV kits on Football Kit Archive
Would you miss the Adidas x Hamburger SV kit deal? Let us know in the comments below.
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