No Castore: HSV Extend Adidas Kit Deal
In an unexpected development for Hamburger SV (HSV) and their loyal fans, the club have announced the extension of their long-standing partnership with global sportswear brand Adidas.
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Adidas x HSV Extend Deal Until 2029 - Third-Party 11teamsports Added
The current Adidas x HSV football kit deal would have expired on June 30, 2024, and will now be replaced by a new five-year contract starting on July 1, 2024.
For the first time, the deal of Adidas x HSV includes a third partner. Teamwear specialists and retailer 11teamsports will contribute their logistics, customization, personal support, and the trust they have built with Adidas.
11teamsports manage the deals of dozen of teams in Germany, including the Adidas x Schalke deal.
HSV to get bespoke kits?
There is no info on the value of the new Adidas x 11teamsports x HSV kit deal. It is also unknown if HSV will receive completely bespoke kits - we expect the team still to get custom Adidas kits, similar to Schalke.
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A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.