Hamburg to Replace Adidas With Castore or Umbro as New Kit Sponsor?
Hamburger SV are reportedly considering one of Castore or Umbro as the 2. Bundesliga outfit's new kit sponsor replacing Adidas.
Hamburg have been collaborating with Adidas since 2014 but that deal will come to an end in 2024 and a new agreement is not a sure thing.
.jpg)
Hamburg Consider Umbro or Castore to Replace Adidas
According to Bild newspaper (via fussball.news), Der Dino are still keen on extending their agreement with the Three Stripes but will also consider other manufacturers.
.jpg)
If HSV do part ways with Adidas, the club are considering one of Umbro or Castore as their new kit sponsor.
From the two, Castore seem to have a headstart, as they have shown interest in signing with Hamburg since last year. Previously, we already reported about the manufacturer’s plan to become HSV’s new kit sponsor after the club’s Adidas deal ends in 2024.
Castore to Sign Hamburg Kit Deal?
Reporting about the imminent deal between Castore and Feyenoord, Dutch outlet AD mention Hamburg as another potential target for Castore.
Castore to Sign Hamburg Kit Deal?
However, Umbro remain a strong candidate as they have a past history of collaboration back from 1965-1966 and 1974 to 1977. That background could potentially give Hamburg a strong preference to pick Umbro as the club's future kit sponsor.
Hamburger SV Kit History
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Either way, the best possible situation for Hamburg to get a new and better deal after 2024 would be by getting a promotion to the Bundesliga. Despite playing in the 2. Bundesliga, HSV’s kit sales are quite strong as they already sold around 70,000 jerseys so far this season.
Moreover, a promotion to Bundesliga might also trigger Adidas' interest to extend their 10 years of partnership as that options remain a possibility.
What do you think of Hamburg’s plan to sign with Castore or Umbro? Which one do you prefer? Share your comments below.
Urawa Red Diamonds 26-27 Home Kit Teased - Launch Next Week
Japanese J1 League club Urawa Red Diamonds have officially teased their new 26-27 kit. The club announced through their official social media channels that the full details and design of the new uniform will be revealed on June 26, 2026.
The teaser image released by the club gives very little away regarding the actual design of the shirt, but it confirms the continuation of their long-standing partnership with American sportswear brand Nike.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
