Reunited Again: FC Midtjylland Joins Puma + Pre-Season Kit Released
Jun 26, 2023, by Martim
FC Midtjylland will partner with Puma on a five-year gear sponsorship starting from the next 2023-24 season. The club goes back to the partner who adorned the Danish team for the first 15 years of the club's existence.
Thus, it is also a farewell to Nike, which has been the club's clothing partner for the past eight years.
The club shared some information regarding the search for a new manufacturer, something we don't see quite as often. They contacted several potential future partners but their preferred option on the list of dream scenarios was Puma. They feel they get a partner who knows the club, has been away, developed, and now comes back stronger knowing how FC Midtjylland functions as a club.
Another important detail is the fact that Puma will give FC Midtjylland a high priority. They are prioritized as number one in the Nordic market, which means that they are also willing to help them with other things that don't just involve delivering one-of-a-kind kits. This applies to everything from marketing, tests and joint development of products to other forms of knowledge sharing.
Finally, the club also stated this is their biggest earnings on a kit deal in the whole history of the club, over the five years of the partnership.
This move has been already teased because one of their satellite/partnership club, CD Mafra, a Portuguese team that plays in the Segunda Liga (2nd tier) signed with Puma as well, thus creating a more cohesive brand representation.
Puma FC Midtjylland 2023-24 Pre-Season Kit
Normally the Danish team plays training matches in the pre-season with last season's kits. But since there are no Puma jerseys from last season, the German brand created limited edition jerseys which will also be available to the fans.
Puma FC Midtjylland 2023-24 GK Kit
Despite the fact that the official player kits for the 2023-24 season will only be presented later in the summer, the club has already unveiled its Goalkeeper Home kit.
Puma FC Midtjylland 2023-24 Training and Pre-Match Kit
In addition to the new playing kits for the pre-season training matches, Puma has released their complete series of training clothes, which the team will also use from today.
What do you think? A great business and sporting partnership for FC Midtjylland? Let us know below.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
Inter Milan 26-27 Third Kit Debuted
Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.
Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
