Reunited Again: FC Midtjylland Joins Puma + Pre-Season Kit Released
Jun 26, 2023, by Martim
FC Midtjylland will partner with Puma on a five-year gear sponsorship starting from the next 2023-24 season. The club goes back to the partner who adorned the Danish team for the first 15 years of the club's existence.
Thus, it is also a farewell to Nike, which has been the club's clothing partner for the past eight years.
The club shared some information regarding the search for a new manufacturer, something we don't see quite as often. They contacted several potential future partners but their preferred option on the list of dream scenarios was Puma. They feel they get a partner who knows the club, has been away, developed, and now comes back stronger knowing how FC Midtjylland functions as a club.
Another important detail is the fact that Puma will give FC Midtjylland a high priority. They are prioritized as number one in the Nordic market, which means that they are also willing to help them with other things that don't just involve delivering one-of-a-kind kits. This applies to everything from marketing, tests and joint development of products to other forms of knowledge sharing.
Finally, the club also stated this is their biggest earnings on a kit deal in the whole history of the club, over the five years of the partnership.
This move has been already teased because one of their satellite/partnership club, CD Mafra, a Portuguese team that plays in the Segunda Liga (2nd tier) signed with Puma as well, thus creating a more cohesive brand representation.
Puma FC Midtjylland 2023-24 Pre-Season Kit
Normally the Danish team plays training matches in the pre-season with last season's kits. But since there are no Puma jerseys from last season, the German brand created limited edition jerseys which will also be available to the fans.
Puma FC Midtjylland 2023-24 GK Kit
Despite the fact that the official player kits for the 2023-24 season will only be presented later in the summer, the club has already unveiled its Goalkeeper Home kit.
Puma FC Midtjylland 2023-24 Training and Pre-Match Kit
In addition to the new playing kits for the pre-season training matches, Puma has released their complete series of training clothes, which the team will also use from today.
What do you think? A great business and sporting partnership for FC Midtjylland? Let us know below.
FSV Frankfurt 26-27 Home Kit Released
German Regionalliga Südwest club FSV Frankfurt and kit supplier Erima have officially launched the team's new home kit for the 26-27 season. The release comes shortly after the presentation of the club's new away uniform in mid-July.
The Erima FSV Frankfurt 26-27 home jersey brings back a bold look in the traditional black and blue club colors, utilizing wide horizontal hoops across the front torso. White panels along the sides and shoulders add contrast, alongside subtle white accents on the collar rim and sleeve trims. Main sponsor Ludwig Hofmann is printed in white across the chest, complemented by the club crest on the left chest and white Erima branding.
Black shorts and black socks complete the new Erima FSV Frankfurt 26-27 home uniform, which is now officially available for purchase through the club's online store.
No Adidas Logo: Charly Mexico U23 Kits Released
Mexico's U23 squad has received brand-new Charly kits ahead of their campaign at the 2026 Central American and Caribbean Games (Juegos Centroamericanos y del Caribe).
Fans expecting to see the customary Adidas three stripes on El Tri's youth delegation might be caught off guard, but there is a distinct structural reason behind the supplier swap for this tournament.
While the main national team and the Mexican Football Federation (FMF) are sponsored by Adidas, multi-sport events within the Olympic cycle fall directly under the governance of the Comité Olímpico Mexicano (COM). Domestic sportswear brand Charly holds the official apparel rights for all athletes representing the Mexican Olympic Committee through the 2028 Los Angeles Games, resulting in the U23 football squad dressing in Charly uniforms for these games.
The new Mexico U23 2026 home jersey features a deep green base highlighted by subtle tonal vertical stripes running down the front. The design is finished with a traditional polo collar and sleeve cuffs trimmed in red and dark green accents. Instead of the FMF crest, the chest displays the official Mexican Olympic Committee logo alongside Charly's emblem, paired with green shorts and white socks.
Stellenbosch FC 26-27 Home Kit Released
South African side Stellenbosch FC and technical partner Umbro have officially launched the club's new home kit for the 26-27 Betway Premiership season. The Stellenbosch FC 26-27 home jersey combines the club's signature maroon and gold palette, featuring a prominent gold panel across the chest with fine horizontal gradient lines transitioning into the maroon lower body. Maroon raglan sleeves with striped sleeve cuffs and white branding complete the look.
BSC Young Boys 26-27 Away Kit Released
Swiss club BSC Young Boys and Nike have officially unveiled their new away kit for the 26-27 season. The launch features a special photoshoot shot by photographer Yves Bachmann inside Bern's historic Capitol Haus, modeled by YB legend Guillaume Hoarau.
The Nike Young Boys 26-27 away jersey features broad horizontal stripes in grey and white across the body and sleeves. Vibrant yellow accents complement the base design, appearing on the Nike Swoosh, collar trim, and the club's classic YB crest on the left chest.
Contrasting black sponsor logos complete the kit, with main partner yuh positioned prominently across the front.
Clermont Foot 26-27 Home Kit Released
Clermont Foot 63 and Kappa have officially revealed the club's 26-27 home kit, combining classic elements with traditional club colors.
The shirt features a red base centered around a broad navy blue vertical block bordered by thin white pinstripes. A matching navy polo collar with white trim gives the kit a timeless look, complemented by white Kappa branding and sponsor logos across the front.
The back of the shirt uniquely includes the stripes, with the skyline of the region.
Rostov 26-27 Away Kit Released
Russian club FK Rostov has officially unveiled its new away kit for the 26-27 season, produced by technical supplier Jogel.
The jersey features a sleek dark navy blue base complemented by yellow accents on the overlap V-neck collar and sleeve cuffs.
Farnborough 26-27 Third Kit Released
Farnborough and their technical partner Macron have officially unveiled their new third kit, completing the kit set ahead of the 2026-27 National League South season.
The new design introduces a fresh look with sharp white design with navy patterned graphic sleeves. Matching white shorts and socks round off the overall look for Farnborough, adding graphic similar to the shirt's on each side of the shorts. Club crest and Macron logos are all in monochrome navy.
What do you think of the new Macron Farnborough 26-27 third kit? Leave your thoughts in the comment below.
Torquay United's Women 26-27 Home Kit Released
Torquay United's Women have officially released their new home kit ahead of their return to Women's National League in the 2026-27 season, made by VX3.
The kit features coastal-inspired half-and-half graphics in the traditional yellow and blue, combined with thin collar and sleeve cuffs. The ‘Est. 2013’ detail on the back neck recognises the year the women’s team was founded. Blue shorts and yellow socks complete the overall look for Torquay United's Women.
What do you think of the new VX3 Torquay United's Women 2026-27 home kit? Leave your thoughts in the comment below.