Now Offical: Braga Signs Puma Kit Deal
Jun 13, 2023, by Martim
- Puma Kit Deal: Braga has officially signed a five-year kit deal with Puma starting next month, replacing Hummel.
- Financial Benefits: The Puma deal is reportedly more financially advantageous for Braga, especially with their upcoming Champions League participation.
- Strategic Partnership: This partnership extends beyond kits to include marketing and brand engagement for the Braga community.
Update: In a scheduled press-conference, Braga made official this Tuesday an agreement that will link the club with Puma for the next five seasons (until 2027-28) in a contract valid from the 1st of next month.
Welcome to the family, @pumafootball ❤️
— SC Braga (@SCBragaOficial) June 13, 2023
Sabe tudo aqui em https://t.co/bPEUzF7EVa pic.twitter.com/7VEJeKIJOD
The German brand, which will be a technical partner and sponsor of Braga, adds the Portuguese club to its wide range of teams that it currently covers, including Manchester City, AC Milan, and Borussia Dortmund.
António Salvador, president of Braga, underlined the important step taken by the club. "Puma recognized that this is a differentiated project and that this is a historic and perhaps unique moment. I appreciated the way in which Puma approached us, understanding that Sp. Braga is on a growth trajectory, not only in football, but in all its sporting and social dimension".
And he added: "We are going to inaugurate the entire sporting city of Sp. Braga soon. Puma understood the value of associating and committing itself to this new cycle in the history of our club. We have no doubt that the store that we are going to open will a great boost to the new joint project, but above all I felt at Puma the enthusiasm of serving not only our main men's team, but the entire universe of thousands of young athletes, boys and girls, that we have at the club".
This partnership, it should be noted, will extend to the marketing and brand engagement of the people of Braga.
Update: Braga has started an 80% discount on all Hummel items, indirectly confirming the switch to another supplier, in this case, Puma.
É A LOOOOUCUUUURAAAA 🔥
— SC Braga (@SCBragaOficial) June 8, 2023
Stock-off com descontos até 80% nas Lojas Físicas e em https://t.co/lPRIZKcdiP. Aproveita já!#QueremosMais pic.twitter.com/bfx7TBW5hS
Primeira Liga outfit, Braga will reportedly have Puma as their new kit manufacturer replacing Hummel starting next season.
Valid From 23-24 Season: Puma Deal Financially Better Than Hummel for Braga
According to reports from Portugal, Braga has reached an agreement with Puma to sign a deal once their current agreement with Hummel expires in June 2023.
The new agreement will be financially better for the Portuguese side in a campaign where the club will play in the UEFA Champions League for the first time since the 2012/13 season.
The new deal is undoubtedly an upgrade from their previous contract which started 4 years ago.
Braga & Hummel Kit History
Signing with Braga is also a positive move for Puma to improve their market share in the Portuguese league and Federation.
For this season, the German sportswear only have two teams, Rio Ave and Marítimo under contract.
What do you think about Braga's switch from Hummel to Puma? Comment below.
Ezeta Announces Portofino FC Kit Deal
Creative football apparel brand Ezeta has officially announced a new partnership with Portofino FC. Revealed today, the collaboration is set to feature a nautical theme inspired by the Italian Dolce Vita, highlighted by anchor and sea motifs.
Airdrieonians 26-27 Third Kit Released
Scottish League One side Airdrieonians FC have officially unveiled their new 2026-27 third kit. Produced by Puma, the new strip will be worn during the club's upcoming league campaign.
The Puma Airdrieonians 2026-27 third shirt introduces a bold purple colorway, based on the Puma teamULTIMATE template.
Erreà Roda JC 26-27 Home Kit Released - No More Kipsta
The new Roda JC Kerkrade 2026-27 home kit, produced by the club's new supplier Erreà who replace Kipsta, has been officially revealed.
Drawing inspiration from the iconic 2000-01 shirt, the kit features the club's traditional yellow and black colors combined with a subtle tone-on-tone diamond pattern woven into the fabric.
The Roda JC 2026-27 home uniform will be available to purchase from July 1 in both the club's physical fanshop and online store.
Mitre Ultimax 26-27 National League Ball Revealed
The official match ball for the 2026-27 Enterprise National League season has been revealed, the Mitre Ultimax Pro. Continuing the three-year partnership between the league and Mitre that began in the 2025-26 season, the new ball features a modern visual update to the iconic Ultimax design.
The predominantly white ball incorporates bold geometric graphics in a mix of dark and vibrant colors, seamlessly blending classic football nostalgia with contemporary performance technology for the upcoming campaign.
Adidas Apollon Limassol 26-27 Kits Released - No More Puma
Cypriot club Apollon Limassol has officially unveiled its new Adidas 2026-27 kits in partnership with football retailer Unisport. The launch introduces a custom but not bespoke collection of shirts for the upcoming season, featuring modern designs across the home, away, and third options to mark the beginning of a new era for the team.
Chelsea Announces Legora as Training Kit Sleeve Sponsor
Chelsea FC have officially announced a multi-year partnership with AI legal platform Legora, who become the club's Official Legal AI Partner starting from the 2026-27 season.
As part of the agreement, the Legora logo will feature on the sleeve of the training kits for Chelsea's men's, women's, and Academy teams.
Founded in 2023, Legora is an agentic AI operating system used for legal work, and this sponsorship marks another addition to the London club's expanding commercial and technological portfolio.
Go Ahead Eagles 26-27 Home & Away Kits Released
Dutch Eredivisie side Go Ahead Eagles have officially unveiled their new home and away kits for the 2026-27 season. The launch was highlighted by a special video released by the club, which proudly showcased their home stadium under the banner of "OUR HOLY GROUND", building excitement for the upcoming campaign.
Made by technical sponsor Stanno, the Go Ahead Eagles 2026-27 home and away shirts offer a fresh aesthetic while staying true to the club's heritage.