Desperate Discount: Chelsea Lower Shirt Sponsor Asking Price to Just £25 Million
- Reduced Asking Price: Chelsea has lowered their shirt sponsorship asking price to £25 million per season, significantly less than their initial £60 million goal.
- Previous Deal and Failed Offers: The previous Three deal was worth £40 million, and a £40 million offer from Stake was rejected due to fan backlash.
- Comparison to Rivals: The reduced £25 million price puts Chelsea's sponsorship earnings well below those of their "Big Six" rivals.
The Daily Mail report that Chelsea are now seeking just £25 million from new potential shirt sponsors, less than half of their original £60 million goal.
Chelsea Lower Sponsor Asking Price
Fans are usually pleased on the rare occasions that their club launches an unsponsored shirt, and most Chelsea fans were especially happy considering their previous seasons putting up with the unsightly Three logo on their shirts. It's a different story for the club themselves, though.
The Three deal was worth £40 million per season, and the Blues had their eyes on an even bigger fee from their new sponsor, originally asking for £60 million a year for the advertising space. The club had a £40 million offer on the table from betting firm Stake, but pulled out after fan backlash, and with the new season just a few weeks away and the new home shirt already launched, the Stamford Bridge bean counters are starting to sweat.
According to the Daily Mail, Chelsea have offered the sponsorship deal to several businesses at the heavily reduced price of £25 million per season, almost half of what they earned from their previous contract and more than half of their original asking price. The package on offer even includes sponsorship of their women's team kits.
£25 million per season would put them well below the sponsorship earnings of their Big Six rivals. Man City receive $67 million a year from Etihad Airways and their completely above-board deal, Man United are paid £47 million by Team Viewer, Spurs get £40 million from AIA and Liverpool's agreement with Standard Chartered nets them over £50 million per year.
Do Chelsea think that companies will have been out off paying the big bucks after their atrocious 22-23 campaign? Or maybe they got a taste for generosity after paying €70 million for Mikhailo Mudryk and €120 million for Enzo Fernandez?
What do you make of Chelsea's reduced asking price? Let us know in the comments.
Hertha BSC 26-27 Away Kit Revealed
The new Hertha BSC 26-27 away kit has been revealed. Made by Castore, the new away shirt will be worn during the upcoming 2. Bundesliga season.
The Castore Hertha Berlin 26-27 away jersey introduces a fresh look for the club. It is navy with a blue and white design that, in our opinion, looks like a screensaver.
What are your thoughts on the new Hertha BSC 26-27 away kit by Castore? Let us know in the comments.
Norway Debut Third Variant for 2026 World Cup Home Kit
Norway debuted a third variation of their home kit during the Quarter-final match against England. This marks their 5th different kit combination at the 2026 World Cup.
With this, Norway joins Colombia as teams with the second-most kit variations used in a single World Cup. France still holds the record, having used 6 different combinations during the 2018 World Cup. Big thanks to our partner @jerseystory_vn for spotting this and creating the graphic.
Norway Fix Home Kit Font Mistake at 2026 World Cup
After being spotted printing their away nameset (featuring a black crest) on the home shirt during the Round of 16 match against Brazil, Norway corrected the mistake in their recent match against England, using in the correct home nameset (featuring original crest).
Huge thanks for @jerseystory_vn for the collage.
Ankara Keçiörengücü 2026-27 Home, Away & Third Kits Released
Turkish 1. Lig club Ankara Keçiörengücü have officially unveiled the new 2026-27 home, away and third kits. Made by Hummel, the collection is released under the theme "Three Kits, Three Stories".
The home shirt features the club's traditional purple and white stripes. The away shirt combines white and red with bold brushstroke graphics, while the third shirt keeps things simple with a clean purple design and tonal horizontal stripes.
According to the club, each kit tells a different story. The home shirt is inspired by Keçiören Waterfall, symbolizing strength and an unyielding fighting spirit. The away kit pays tribute to Ankara Castle, representing courage, resilience and determination, while the third kit celebrates freedom, limitless ambition and the courage to look toward the future.
What do you think of the new Ankara Keçiörengücü 2026-27 kits? Let us know your thoughts in the comments below.
