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Desperate Discount: Chelsea Lower Shirt Sponsor Asking Price to Just £25 Million

  • Reduced Asking Price: Chelsea has lowered their shirt sponsorship asking price to £25 million per season, significantly less than their initial £60 million goal.
  • Previous Deal and Failed Offers: The previous Three deal was worth £40 million, and a £40 million offer from Stake was rejected due to fan backlash.
  • Comparison to Rivals: The reduced £25 million price puts Chelsea's sponsorship earnings well below those of their "Big Six" rivals.

The Daily Mail report that Chelsea are now seeking just £25 million from new potential shirt sponsors, less than half of their original £60 million goal.

Chelsea Lower Sponsor Asking Price

Fans are usually pleased on the rare occasions that their club launches an unsponsored shirt, and most Chelsea fans were especially happy considering their previous seasons putting up with the unsightly Three logo on their shirts. It's a different story for the club themselves, though.

The Three deal was worth £40 million per season, and the Blues had their eyes on an even bigger fee from their new sponsor, originally asking for £60 million a year for the advertising space. The club had a £40 million offer on the table from betting firm Stake, but pulled out after fan backlash, and with the new season just a few weeks away and the new home shirt already launched, the Stamford Bridge bean counters are starting to sweat.

According to the Daily Mail, Chelsea have offered the sponsorship deal to several businesses at the heavily reduced price of £25 million per season, almost half of what they earned from their previous contract and more than half of their original asking price. The package on offer even includes sponsorship of their women's team kits.

£25 million per season would put them well below the sponsorship earnings of their Big Six rivals. Man City receive $67 million a year from Etihad Airways and their completely above-board deal, Man United are paid £47 million by Team Viewer, Spurs get £40 million from AIA and Liverpool's agreement with Standard Chartered nets them over £50 million per year.

Do Chelsea think that companies will have been out off paying the big bucks after their atrocious 22-23 campaign? Or maybe they got a taste for generosity after paying €70 million for Mikhailo Mudryk and €120 million for Enzo Fernandez?

What do you make of Chelsea's reduced asking price? Let us know in the comments.

2026 World Cup Kit Overview

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PES Master Bringing Bulk Generator to PES Kit Creator

PES Master announced on May 20, 2026, that it is adding the Bulk Generator feature to its PES kit creator.

The Bulk Generator allows users to produce kits for multiple teams or full leagues at once through templates and settings. It mirrors the existing tool already popular on the FM and EAFC sides of the platform.

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Crystal Palace Name Temporal as New Front-of-Shirt Sponsor

Crystal Palace have confirmed Temporal as their new main shirt sponsor. The open-source AI and enterprise technology platform will take over from NET88 on the front of the club's shirts starting in the 2026-27 season under a multi-year agreement.

The deal sees Temporal's branding appear on both the men's and academy team kits. It will also involve support for community programmes through the Palace for Life Foundation, including workshops in computer science and AI for young people in South London.

The announcement follows Crystal Palace's successful campaign that included an FA Cup win and European qualification. Temporal powers reliable software systems for major organisations like OpenAI and Netflix.

What do you think of Crystal Palace's new sponsor? Let us know in the comments.

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WorldSoccerShop Shares Best-Selling National Team Kits by US State for 2026

WorldSoccerShop, a major North American online retailer for soccer gear, posted graphics on social media detailing the best-selling national team kits and player jerseys by US state so far in 2026. The data comes exclusively from their sales records and covers both teams and individual players.

The visuals show regional variations in popularity, with teams including Argentina, Mexico, Portugal, Brazil, and Germany leading in different states. Lionel Messi dominates the map for players.

Which state's top seller surprises you the most? Let us know in the comments.

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Next-Gen Nike Mercurial Vapor 17 Boots Leaked

We have a high-quality image of the next-generation Nike Mercurial Vapor 17 Elite soccer cleats, to be launched ahead of the 2026 World Cup.

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Adidas Leeds United 26-27 Retro Lifestyle Kit Leaked

Adidas Originals will release a retro collection for Leeds United. Recreated by kit insider @KamilBerberler using FIFA Kit Creator, this new lifestyle release promises a heavily nostalgic aesthetic.

The Adidas Leeds United 26-27 Originals shirt features a deep navy blue base, elevated by a tonal, all-over pattern made entirely of classic Adidas Trefoil logos. A strong vintage identity is established through the crisp white Trefoil and the club's universally beloved 'smiley' crest on the chest. The crest and colors are the same used for the Leeds 26-27 away kit, which is yellow, navy, and white.

The long-sleeve silhouette is finished with vibrant yellow shoulder piping, white Three Stripes down the arms, and thickly striped navy, white, and yellow cuffs.

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Nike Cryo Shot Mercurial R9 Ronaldo Colorway Leaked - New Images

Nike has shared fresh detailed images of the Cryo Shot Mercurial R9 in the iconic Ronaldo colorway. The model reworks the classic Mercurial Vapor R9 silhouette, originally worn by the Brazilian star during the 1998 World Cup, as a lifestyle sneaker under the new Cryo Shot line.

The colorway uses Varsity Royal and Varsity Maize with metallic silver accents along with black and sail details. It carries the style code IQ8160-400 and will retail for $210.

The pair is scheduled to release on June 30, 2026, as part of Nike's Summer 2026 lineup that adapts multiple heritage football boots for everyday wear. What do you make of this new R9 version? Let us know in the comments.

Thanks to @vladieboi

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FC Isle of Man 2026-29 Home Kit Unveiled

FC Isle of Man has introduced its new home kit for the 2026-29 seasons. The design, produced by Hope & Glory, features the club's red and black colors and was selected by members through a vote.

The replica shirt is an EcoKit with a woven club crest. It will be worn by the team in the North West Counties League Premier Division.

Pre-orders are open via the official club shop until June 5, 2026. What are your thoughts on the latest FC Isle of Man home kit? Let us know in the comments.

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Mexico Third Kit Debuts On Pitch vs Ghana

The Mexican national team debuted its new third kit during the friendly against Ghana on May 22 at Estadio Cuauhtémoc. The Adidas design features a black base with a tonal MX pattern, tricolor accents from the Mexican flag on the collar and sleeves, and special embroidery details. The full apparel line was also worn, including the usual sponsorship placements.

https://www.footyheadlines.com/2025/04/mexico-2026-se-kit.html

Released on May 11, the kit forms part of Mexico's preparations for the 2026 FIFA World Cup, which the country will co-host for the third time in its history. It results from a collaboration with Someone Somewhere and emphasizes national unity through the "Somos México" message.

The third kit provides an elegant alternative for when home and away colors clash. What do you think of Mexico's new third kit for the 2026-26 World Cup? Let us know in the comments.

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2026 World Cup Sleeve Badges Released

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Barcelona Releases Limited LaLiga Victory Box for 2025-26 Season

Barcelona has launched a limited edition LaLiga Victory Box to mark the club's 2025-26 title success. Priced at €499.99, the collection is sold exclusively through the official Barça store and is capped at 1,000 units total across available sizes.

Each box contains a player edition 2025-26 home jersey featuring a special commemorative LaLiga champions inscription, an official champions t-shirt, a numbered victory scarf, and a random limited Panini Instant card. The cards include rare parallels, with only 25 units across the run signed by players including Lamine Yamal, Raphinha, Lewandowski, Pedri, and Gavi.

The release follows Barcelona's league triumph in the 2025-26 campaign. Orders are now open with shipping in approximately two weeks. Would you purchase one of these boxes? Let us know in the comments.

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Manchester United 26-27 Third Kit Leaked

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Colo-Colo 26-27 Retro Lifestyle Kit Leaked

Kit tracker Kamil Berberler has posted details of a Colo-Colo x adidas Originals Collection long sleeve jersey. The image has been recreated with the FIFA Kit Creator tool.

The Adidas Originals Colo-Colo 2026 jersey is based on the streamlined template, in a no-nonsense black and white colorway. It has a black base with contrasting white logos.

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