Swoosh & Chelsea Logo "Get Lost" on Nike Chelsea 23-24 Home Kit
Oct 4, 2023, by Chris
Update: After it was first worn by Chelsea's women's, Chelsea's men's and U21 teams have debuted the 2023-2024 home kits featuring the Infinite Athlete logo. For the U21s, the iridescent logos were almost invisible from some angles due to the low light. For the Women's team, who played in the evening, the iridescent logos were most prominent. For the men's team, who played at night, the iridescent logos also looked good.
For us, the sponsor is still too prominent. Nike could have given the iridescent logos a golden base color to prevent them from 'disappearing'.
Update: With Chelsea finally having a main kit sponsor, the iridescent kit is no longer sponsorless. The white sponsor stand sout as the iridescent logos become almost invisible at certain angles and under certain lighting conditions.
The Chelsea Women's team debuted their new sponsored kit last weekend, with the Infinite Athlete logo appearing very large on the kit, while the crest and Swoosh move into the background. The men set to follow suit tonight. With the match being played under floodlight, the Swoosh and the crest could become "invisible" from some angles, similar to some pre-season friendlies.
Chelsea Football Club's newly released home kit for the 2023-2024 season has been debuted yesterday night - and there has been a problem; at least, it appears like it. Thanks to Chelsea fan and kit authority @hendocfc for the heads-up.
Chelsea's New Home Kit Faces Design Flaw: Iridescent Logos Appear to Disappear From Some Angles
The iridescent logos of the Nike Chelsea 2023-2024 home kit appear to disappear from certain angles. The iridescent swoosh, which is supposed to add a pop of color to the royal blue jersey, becomes almost invisible then. Similar things happen with the iridescent crest, even though more edges prevent it from becoming almost invisible.
It is not known if Nike were aware of this problem before the debut. According to @hendocfc, the iridescent logos were added lately in the design process.
Nike will certainly not take any corrective measures. At daylight, the logos appear to be better visible at all angles.
Check out all Chelsea FC kits on Football Kit Archive
Do you think this is a design flaw? Let us know in the comments.
Louisville City 2026 Third Kit Released
USL Championship side Louisville City FC has officially unveiled its new Puma 2026 third kit, completing the team's jersey set for the 2026 season.
Dubbed the "Lightning Kit," the predominantly black uniform honors late club founder Wayne Estopinal and the former Louisville Lightning indoor soccer team that played from 2009 to 2012. The shirt features a subtle chevron stripe pattern across the front inspired by storm clouds, while striking yellow lightning bolts decorate the right sleeve. Rounding out the look with matching black shorts, the 2026 third jersey joins the previously released home and away options and is now available for purchase through the official club store.
Manchester United 26-27 Away Kit Teased
Manchester United has officially teased its upcoming 26-27 away kit, confirming that the new Adidas shirt will be released on Wednesday, 22 July 2026. Following a series of leaks and an early appearance by British rapper Stormzy wearing the unreleased shirt, the official launch will finally officially unveil the blue design that pays homage to the River Irwell and the club's classic 1988 away kit.
Manchester United 26-27 Away Kit Leaked - 14 Official Images
Raków Częstochowa 26-27 Home & Away Kits Released
Polish club Raków Częstochowa has officially released its new 26-27 home and away kits, made by Adidas. Launched under the slogan "Colors that oblige - this is our DNA, this is our identity," the new strips will be worn during the upcoming Ekstraklasa campaign.
The new Adidas Raków Częstochowa 26-27 home and away shirts both feature custom looks with Adidas' 2026 polo collar.
