2014 World Cup Star James Rodríguez to Leave Adidas For New Balance?

Colombian football star James Rodríguez has been without a boot contract since the end of 2022, leaving fans wondering which company will be his next sponsor. Recent sightings of Rodríguez on the pitch suggest that he may have found his new boot sponsor in New Balance.

James Rodríguez Possibly Leaving Adidas for New Balance?

Rodríguez was seen lacing up in the copper-colored New Balance Tekela V4 Pro soccer cleats during his last matches.

No More Adidas - Sao Paulo Announce New Balance Kit Deal

Dec 5, 2023

Interestingly, New Balance will also be making the kits of São Paulo from 2024, replacing Adidas. James Rodríguez's deal with New Balance could extend beyond just his football boots.

New Balance Tekela V4 Pro - Copper - 'Own Now' Pack

James Rodríguez also laced up in white/silver Mizuno Morelia Neo III Beta Elite, it is unclear whether this was just a personal preference or indicative of a potential deal with Mizuno. Footy Headlines think it was just he liked the boots.

Rodríguez was the breakout star of the 2014 World Cup, winning the Golden Boot with six goals and the award for the best goal of the tournament. If he does sign with New Balance, it will be interesting to see how New Balance market him.

James Rodríguez x New Balance?

👟 James Rodríguez has been without a boot contract since the end of 2022

👀 Last match suggests he may have found a new sponsor in New Balance - wore New Balance Tekela V4 Pro

👕 New Balance will also be making the kits of São Paulo from 2024

🏆 Rodríguez won the Golden Boot and Best Goal of the 2014 World Cup

Is New Balance the right choice for James Rodríguez? Let us know in the comments below.