Arsenal Extend Emirates Kit Sponsorship Deal
Arsenal and Emirates have announced an extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. The collaboration between the two began in July 2006 and will now continue until at least 2028, marking a minimum of 22 years together.
Emirates has been an integral part of Arsenal's journey, featuring on the front of their men's, women's, and academy team shirts, as well as the stadium name since its opening in 2006. They have also been instrumental in connecting the club with global supporters through pre-season tours and campaigns like 'Global Gooners.'
#ad Woven Together 🧵
— Arsenal (@Arsenal) August 2, 2023
For 17 years Arsenal and @Emirates have been woven together as one 🪡
With great pride and excitement, we’ve extended the longest running front-of-shirt partnership in the Premier League until 2028 ✈️
To celebrate this record-breaking partnership, a film has been released highlighting the memorable moments at Emirates Stadium that symbolize the strength of the bond between Arsenal and Emirates.
Today's extension brings the shirt sponsorship deal in line with the stadium deal, which already ran until 2028 before. The kit sponsorship would have expired in 2024.
Arsenal have not provided specific financial details of the new partnership extension with Emirates. However, it is expected to be a substantial increase from the previous deal signed in 2018, which reportedly earned the club £40 million annually.
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Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.

