Adidas Newcastle United Kit Deal Announced
Sep 1, 2023, by Pat
- Partnership Announcement: Adidas and Newcastle United have entered a multi-year partnership, with Adidas becoming the official kit supplier starting from the 2024-25 season, replacing Castore.
- Financial Details: While the official financial details are undisclosed, reports indicate the deal is worth at least £40 million per year for five years, exceeding Tottenham Hotspur's deal with Nike.
- Launch Date: The first Adidas Newcastle United kit is expected to be launched on June 1, 2024, marking the official start of their partnership.
Newcastle United Football Club and Adidas just announced a new multi-year partnership, with Adidas becoming the club's official kit supplier from the 2024-25 season onwards. Adidas replace Castore.
Adidas x Newcastle United 2023 Kit Deal - 5 Year Deal Worth Around 40 Million GBP/Year?
Adidas x Newcastle United Deal - Summary - Reported Figures & 24-25 Kit Launch Date
👀 Adidas have signed a (reportedly five-year kit) deal with Newcastle United football club
💰 The financial details of the deal were not disclosed by either party
💸 According to reports, the deal is worth a minimum of £40 million per year
👕 Adidas Newcastle 24-25 home kit could be launched on 1 June 2024
While the club and Adidas did not disclose any financial figures, the Adidas Newcastle United kit deal is reported to be a five-year deal. It is expected to be worth a minimum of £40 million per year. This amount is £10 million more than what Tottenham Hotspur receives from their deal with Nike.
Adidas and Newcastle United will officially start their partnership on 1 June 2024. Footy Headlines expect the first modern Newcastle United Adidas kit to be launched on that day - Saturday, 1 June 2024.
The Adidas x Newcastle United kit deal marks a reunion for the two brands after more than ten years since they last collaborated. Adidas previously supplied the Magpies' official kits and training wear between 1995 and 2010.
During Newcastle United's famous Entertainers era, the club and Adidas enjoyed a close relationship, with Kevin Keegan's title-challenging side wearing some of the most popular kits of the era. The brand's three stripes were also worn by the Magpies during several iconic UEFA Champions League matches, including a famous 3-2 victory over FC Barcelona featuring a Faustino Asprilla hat-trick in 1997, and in each season under the stewardship of the late Sir Bobby Robson.
This collaboration brings together two iconic names known for their history
Nick Craggs, Global Football General Manager at Adidas, said, "This collaboration brings together two iconic names known for their history, innovation, and commitment to excellence within football. We are excited to provide them with cutting-edge sportswear technology and look forward to creating many more unforgettable moments, inspiring fans and players alike."
Darren Eales, CEO of Newcastle United, said, "Our upcoming partnership with Adidas evokes memories of some of the most famous players, coaches and matches in the club's history so we are delighted we will be teaming up once again as we look to create our own exciting future together."
The deal was completed at Adidas' global headquarters in Herzogenaurach, Germany, and was part of a club delegation visit, as captured on Amazon Prime. A vital element of this new agreement will see Newcastle United rebuilding its own retail operations both in-store and online, locally and globally.
Adidas have a great standing with club supporters and is generally more fitting for the new ambition of Newcastle, which cannot be said for Castore.
Adidas and Newcastle United already want fans to register for the latest news on the club's 24-25 kit launch - 10 months ahead of the official reveal, which will likely take place on 1 June 2024.
Are you happy to see Newcastle return to Adidas? Comment below.
Adidas Germany 2026 Farewell Kit Debuted on Pitch
Germany officially debuted their special edition Adidas farewell kit during their UEFA Nations League clash against the Netherlands. The release marks the final chapter of a legendary 72-year partnership between the German Football Association (DFB) and the Three Stripes, which began in 1954 and will officially come to an end on December 31, 2026, ahead of Nike taking over as technical supplier from 2027.
The tribute shirt features an elegant, predominantly black base decorated with vertical gold diamond pinstripes running down the front. Adidas has opted for the heritage Trefoil logo on the right chest alongside the classic DFB crest used between 1978 and 1996, both rendered in white. A retro-inspired crossover V-neck collar is trimmed in white and gold, mirrored on the sleeve cuffs, while a commemorative "1954" jock tag sits on the bottom hem to honor the historic year the partnership began.
Completed with black shorts and black socks featuring gold detailing, the on-pitch ensemble arrived just days after its official unveiling. Following its high-profile match debut, the Germany 2026 farewell jersey is scheduled to go on general sale via official Adidas channels starting September 26, 2026.
Nike Phantom 6 Haaland Chapter 5 Boots Revealed - Reactive Nike Hydra Upper
Through its partner stores, Nike has officially revealed Erling Haaland's fifth signature edition, the Nike Phantom 6 Haaland Chapter 5 from his Force of Nature collection. Finished in a Baltic Blue colorway with cloud-inspired graphics across the rear, the low-cut boot introduces Nike's Hydra treatment, which uses reactive white ink that vanishes when wet to uncover additional details of the graphic beneath. Engineered for lethal finishing in the 26-27 season, the boot combines a Gripknit upper with a Cyclone 360 soleplate and is scheduled to launch on October 1, 2026. Huge thanks to Pro Direct and Unisportsore for images and the video.
Fortuna Sittard 26-27 Cup Kit Released - Sponsorless 1957 Tribute
Dutch Eredivisie side Fortuna Sittard and technical supplier Robey have officially revealed a special cup kit for the 26-27 campaign. Created in collaboration with design agency 51North, this release marks the very first dedicated cup kit in the club's history. It serves as a direct tribute to predecessor club Fortuna '54, who won the 1957 KNVB Beker with a memorable Bram Appel hat-trick against Feyenoord.
The Robey Fortuna Sittard 26-27 cup shirt faithfully revives the historic look with a white base highlighted by broad horizontal red and blue stripes across the chest, completing the Dutch tricolor. In true vintage fashion, the jersey comes with long sleeves as standard and features a retro polo collar. Club sponsors voluntarily stepped aside to allow a completely clean, sponsorless front, while the Robey branding and club badge are subtly embroidered in tonal white to maintain the authentic aesthetic.
Additional bespoke details round off the historic tribute. A heritage Fortuna '54 tag sits near the bottom hem, and an embroidered depiction of the KNVB Cup sits neatly below the back collar, added with official federation approval. The shirt is worn with matching white shorts and socks, completing a timeless look for Fortuna's cup run.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
