Adidas "In Talks" With Newcastle United to Return as Kit Maker
Jan 15, 2023, by John
Update: Adidas are in talks with Newcastle United to return as kit supplier, according to @NUFC_HQ/@mcgrathmike. Adidas representatives watched the EFL Cup quarter-final win over Leicester City in the week.
Original: In late 2022, it was revealed that Newcastle United would review all commercial deals, including the main sponsor and kit maker.
December 2022: Newcastle Could Cancel Castore Deal to Sign With Adidas
Newcastle United have seen massive changes in the past 12 months. From signing a deal with a Saudi-owned investment fund to rising success in the Premier League, the club are taking big steps forward.
Newcastle Review All Commercial Deals
United are looking to find a new shirt sponsor for 2023-24, replacing Fun88, who they signed with in 2017. That deal would end two years early, were the club to make this decision.
Newcastle could end the 2024 Castore deal early
Furthermore, Castore, who have a deal until 2024, may also get replaced earlier than expected, according to journalist Jordan Cronin.
One reason for this is that there have been concerns that Castore are not fulfulling the demands of so many fans wanting to buy shirts.
On the other hand, having a more established and prestigious brand supplying Newcastle's kits would mean more exposure as a top club. This is of course something the club are trying to achieve in the short-term, similar to Manchester City's meteoric rise.
It should not be underestimated how large a fanbase Newcastle United brings along. Considering that the club's overall performance is on the rise, attention and therefore merchandise sales will see the same upwards trend.
If Newcastle were to play for Premier League titles and participate in the Champions League in the near feature, current sponsorship deals certainly do not match those standards.
Former kit supplier Adidas (1995-2010) are rumored to potentially return, replacing Castore for the 2023-24 season. Some iconic Newcastle kits emerged during the previous era, so fans would definitely be on board.
What is certain however is that Newcastle would have to make use of a buy-out clause or something similar in order to leave Castore early.
What do you think Newcastle should do? Which brand suits them best as a kit maker? Comment below.
Custom Adidas F50 2026 World Cup Referee Boots Spotted
Assistant referee Kyle Atkins has been spotted wearing a heavily customized pair of Adidas F50 boots during the 2026 World Cup. Originally part of the Adidas 2025 'Road to Glory' pack, the boots were modified to suit the traditional blackout aesthetic typically expected of match officials.
The standard Road to Glory Adidas F50 boots feature a predominantly white upper, but Atkins' custom pair has been blacked out for a stealthy look on the pitch. The boots also feature a personalized detail on the side reading 'tierno WC26', highlighting their specific creation for the 2026 tournament. Thanks to @abcdefutbol for the spot.
SD Aucas 2026 Anniversary Kit Released
Ecuadorian Serie A side SD Aucas has officially launched its new 2026 anniversary kit. Made by Lotto, the special edition jersey is designed to celebrate the history and heritage of the club during the current campaign.
The new Lotto SD Aucas 2026 anniversary shirt introduces a bespoke look that stands apart from the team's standard matchday options. It serves as a commemorative addition to the regular 2026 home, away, and third kits that Lotto released for the club earlier in February.
FIFA Approves Special Legacy Patch for Muslera at 2026 World Cup
During Uruguay's 2026 World Cup match against Spain, goalkeeper Fernando Muslera took to the pitch wearing a special Legacy Patch on his jersey. This exclusive badge is reserved by FIFA for players who have participated in at least five World Cup tournaments. Muslera's appearance at the 2026 tournament marks his fifth inclusion in a World Cup squad, following his selections for South Africa 2010, Brazil 2014, Russia 2018, and Qatar 2022.
The inclusion of the badge was initially in doubt, as Muslera did not play any minutes during the 2022 World Cup in Qatar, where Sergio Rochet started in goal. However, the Uruguayan Football Association submitted a formal petition to FIFA to recognize his squad selection as a full participation. FIFA officially approved the request, allowing the veteran goalkeeper to sport the Legacy Patch.
https://www.footyheadlines.com/1581325232/uruguay-requests-fifa-legacy-patch-for-muslera-s-2026-world-cup-kit.html
East Kilbride FC 26-27 Home Kit Revealed
Scottish League One side East Kilbride FC have officially unveiled their new 2026-27 home kit. Made by Adidas, the release was teased under the slogan "Building our Fortress," as the club prepares for the upcoming campaign in the SPFL.
The launch of the new home shirt follows the extension of East Kilbride’s partnership with Adidas via BE Sport, which was announced earlier this year in April 2026. The deal ensures that the German sportswear giant will continue to supply the club's kits until at least 2030.
East Stirlingshire 26-27 Kits Released
Scottish Lowland Football League club East Stirlingshire FC has officially unveiled its new kits for the 2026-27 season. The new uniforms are made by Adidas in collaboration with teamwear specialist RJM Sports.
The East Stirlingshire 2026-27 kits feature standard Adidas teamwear templates, tailored to the club's traditional aesthetic. The release was highlighted across the club's social media channels, showcasing the new strips ahead of their upcoming Lowland League campaign.
Adidas Champions League 26-27 Takedown Ball Leaked
The league version of the Adidas Champions League 2026-2027 ball replaces the white base of the high-end OMB with lilac.
Michael Olise Wears Custom Mint Green Nike Hypervenom Boots to Match France Away Kit
Michael Olise has once again caught the attention of boot enthusiasts by wearing a pair of custom mint green Nike Hypervenom Phantom III boots during France vs Norway.
The striking mint green colorway was specifically chosen to perfectly match the accents of the France away kit.
This recent choice highlights Olise's distinct habit of meticulously coordinating his football boots with his team's kits. Operating without a boot sponsorship deal, the winger has the freedom to select his footwear based entirely on aesthetics rather than contractual obligations. He frequently sources old or custom pairs of his favorite Nike Hypervenom Phantom III boots, ensuring perfect color coordination with his club and country uniforms.
His dedication to this matching aesthetic has become a signature part of his on-pitch style. By prioritizing visual harmony between his boots and kits, Olise stands out in an era where most top-level players are tied to strict brand sponsorships and colorway mandates.
Custom Adidas Copa Mundial 2026 World Cup Referee Boots
During the 2026 World Cup group stage match between Czechia and Mexico, Chilean referee Cristian Garay caught the attention of boot enthusiasts with a nice pair of customized Adidas Copa Mundial boots. Thanks to abcdefutbol for the spot.
Serving as the fourth official for the game, Garay wore the iconic black and white cleats, but with several personalized details that set them apart from the standard retail version.
The modifications, carried out by customizer Emilio Street Shoes, bring a stylish update to the classic silo. The official 2026 FIFA World Cup logo is printed in gold on the heel area. The boots also feature golden thread detailing along the sides, complementing the traditional white Three Stripes and adding a premium touch to the historic design.
RKC Waalwijk 26-27 Home Kit Released
The new RKC Waalwijk home kit was officially released today. Made by Stanno, the new RKC Waalwijk 2026-27 home shirt will be worn in the upcoming Dutch second divison football season.
The Stanno RKC Waalwijk 2026-27 home jersey was launched under the campaign slogan Gedragen door de toekomst, which translates to Worn by the future. It boasts a striking design in yellow with blue brushstroke stripes.
Adidas Energie Cottbus 26-27 Home & Away Kits Released - No More Macron
Following their promotion to the 2. Bundesliga and the announcement of a new long-term supplier deal with Adidas until at least 2031, the Energie Cottbus 2026-27 home kit has been released, while the away kit was spotted. The new shirt marks the club's transition to the Three Stripes for their upcoming campaign in Germany's second tier.
Cottbus' 26-27 kits are based on standard Adidas teamwear, the Adidas 26 Tiro Competition.