Exclusive: Adidas to Introduce Significantly Enlarged Logo on Football Kits
Sep 11, 2023, by Chris
In a bold move, Adidas will introduce a significant change to their football kits for the 2024 season and beyond.
Adidas to Increase Manufacture Logo Size By Around 35%
Adidas just have shifted towards a more modern Three Stripes-only branding, and now they let this logo stand out even more.
Argentina's 2024 kit will already have the bigger Adidas logo
FIFA allow manufacturing logos of up to 20cm²
According to information from Footy Headlines, Adidas are set to unveil a significantly enlarged logo on their football kits. The new logo will be approximately 35% bigger than the current one, taking advantage of FIFA's allowance for manufacturing logos up to 20cm².
What is odd is that it seems like FIFA seem to give Adidas an unfair advantage of how their logo size is measured. The right half of the Adidas logo just does not count.
In contrast, Nike's logo is seen as a "rectangle", while you could argue that it's more or less a triangle. If being counted as a triangle, the Nike logo could be double the size.
The new enlarged logo size will be used across all Adidas 2024 international kits plus all other football kits from 2024 onwards, including the 2024-2025 jerseys.
The Adidas 2024 training jerseys will have an even bigger Adidas logo - this, however, would be forbidden by FIFA Equipment Rules for on-pitch kits.
What are your thoughts on Adidas increasing the size of their logo? Let us know in the comments below.
Viking FK 26-27 European Home and Away Kits Released
Norwegian club Viking FK have officially unveiled their new 2026-27 European home and away kits. Made by Diadora, the special shirts have been created for the club's UEFA Champions League campaign, marking Viking's return to the competition for the first time since 1992-93.
The Diadora Viking FK 2026-27 European home shirt features a dark navy base with vibrant pink detailing on the collar, sleeve cuffs, Diadora logo and sponsor branding. The chest displays an oak tree motif taken directly from the club's original crest.
The Viking FK 2026-27 European away shirt comes with a white base and thin vertical pinstripes, complemented by dark navy detailing on the collar and sleeve cuffs. The same oak tree emblem as the European home version appears on the chest.
What do you think of the new Viking FK 2026-27 European home and away kits? Let us know your thoughts in the comments below.
Gwangju FC 2026 Third Kit Released
Following the introduction of home and away kits in February, Gwangju FC have officially unveiled their new third kit for the 2026 season, completing the full kit set from GOALSTUDIO.
The new design uses an eye-catching halftone marble graphic, with a slight shade of yellow gradient upon a full black base. The front collar, sleeve cuffs and sleeve seams are all white, matching with the club crest and brand logo. The third goalkeeper kit also shares the identical design, featuring light purple with a fading turquoise shade.
What do you think about the new GOALSTUDIO Gwangju FC third kit? Leave your thoughts in the comments below.
Mantova 1911 26-27 Away Kit Released
Italian club Mantova 1911 and Adidas have officially unveiled the club's new away shirt for the 26-27 season. The new kit introduces a refined design that will be worn throughout their upcoming campaign.
The Adidas Mantova 1911 26-27 away jersey is predominantly red, featuring a classic polo collar with white contrast detailing. White accents are applied to the collar trim, sleeve cuffs, and the Adidas logo on the right chest, offering a clean contrast against the base color. The club crest sits prominently on the left chest, accompanied by sponsor logos across the front.
Red shorts and red socks complete the full kit. Mantova's new away uniform has already debuted on the pitch during pre-season action and is available via official club outlets.