Exclusive: Adidas to Introduce Significantly Enlarged Logo on Football Kits
In a bold move, Adidas will introduce a significant change to their football kits for the 2024 season and beyond.
Adidas to Increase Manufacture Logo Size By Around 35%
Adidas just have shifted towards a more modern Three Stripes-only branding, and now they let this logo stand out even more.
Argentina's 2024 kit will already have the bigger Adidas logo
FIFA allow manufacturing logos of up to 20cm²
According to information from Footy Headlines, Adidas are set to unveil a significantly enlarged logo on their football kits. The new logo will be approximately 35% bigger than the current one, taking advantage of FIFA's allowance for manufacturing logos up to 20cm².
What is odd is that it seems like FIFA seem to give Adidas an unfair advantage of how their logo size is measured. The right half of the Adidas logo just does not count.
In contrast, Nike's logo is seen as a "rectangle", while you could argue that it's more or less a triangle. If being counted as a triangle, the Nike logo could be double the size.
The new enlarged logo size will be used across all Adidas 2024 international kits plus all other football kits from 2024 onwards, including the 2024-2025 jerseys.
The Adidas 2024 training jerseys will have an even bigger Adidas logo - this, however, would be forbidden by FIFA Equipment Rules for on-pitch kits.
What are your thoughts on Adidas increasing the size of their logo? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2022/23 PSG *BNWT* Authentic Home Shirt (M) Nike
2007/08 Tigres Away Shirt (L) Adidas
1990/93 FC Lugano *Mint* Home Shirt (XL) Hummel
1998/99 Adidas GK Template Shirt (S)
2003 Japan Adidas 'No Life Without Football' Leisure T-Shirt (S)
2003/04 Spain Training Jacket Top (S) Adidas
1992/94 Umbro Pro Training Shirt (L)
2010/11 Lazio Away Shirt (L) Puma
2008/09 Czech Republic Baros #15 Home Shirt (L) Puma
1993 Yokohama Flugels Home Shirt (M) Puma
Turkey 2026 World Cup Pre-Match Shirt Revealed - Streamlined Nike Template for Smaller Nations
Nike's preparations for the 2026 World Cup are being finalized with the reveal of the new Turkey pre-match shirt.
Rather than receiving a bespoke design, the new Nike Turkey 2026 World Cup pre-match jersey utilizes a highly visible, streamlined template that the American sportswear brand will be rolling out across its wider portfolio of sponsored national federations.
The defining feature of the Turkey 2026 pre-match shirt is its bold, all-over geometric graphic. The template consists of tightly packed, wavy zig-zag lines that warp and curve to create a dynamic optical illusion across the entire torso and sleeves. For the Turkish national team, this busy pattern is executed in vibrant, contrasting shades of red and dark orange.
Nike is applying this exact same streamlined template to several other national teams, simply adjusting the color palettes to suit each country. European sides like Norway and Finland, alongside South American heavyweights Uruguay, will all sport identical pre-match designs featuring their respective national colors applied to the same wavy graphic.
What are your thoughts on Nike utilizing a shared, streamlined template for its 2026 national team pre-match shirts? Let us know in the comments below.
