Chelsea in Talks with Riyadh Air Over Main Shirt Sponsorship Deal
Chelsea football club executives recently met with representatives from Saudi state airline Riyadh Air to discuss a potential front-of-shirt sponsorship deal from the 2024-2025 season, according to The Athletic.
The Infinite Athlete deal is only intended for the current 23-24 season
Chelsea Hold Talks With Riyadh Air & Betting Site Kaiyun Over Main Shirt Sponsor Deal From 2024-25 Season
If accepted by the Premier League, Chelsea's prospective front-of-shirt deal with Infinite Athlete would only expected to be for the remainder of this season. For the 2024-2025 season and beyond, Chelsea would be already looking for a new front-of-shirt sponsor.
Riyadh Air, which sponsor Atletico Madrid for a few weeks, are owned by Saudi Arabia’s Public Investment Fund (PIF), which are also the majority owner of Newcastle United. Although the airline has not yet flown a plane and is not expected to do so until 2025, the partnership deal with Chelsea will help boost their image in the footballing world.
However, Chelsea would be also in talks with other companies to grow their commercial revenue, including the betting website Kaiyun Sports, which recently signed a deal with Nottingham Forest.
According to sources within the club, Chelsea are looking to secure a front-of-shirt sponsorship deal worth up to £60 million ($75 million) per year for both their men's and women's teams. The club aims to compete with Arsenal's Emirates shirt deal.
Earlier, Chelsea had to call off a potential front-of-shirt deal with gambling website Stake following a fan-led backlash. The club have been looking for a prospective partner to replace mobile network Three, with whom they had a deal earlier.
Chelsea x Riyadh Air Main Shirt Sponsor Deal`?
- Chelsea met with representatives from Saudi state airline Riyadh Air to discuss a potential front-of-shirt sponsorship deal from the 2024-2025 season.
- Chelsea also met with Chinese-influenced betting company Kaiyun Sports
- Chelsea's prospective deal with Infinite Athlete is intended only for the 2023-2024 season.
- Riyadh Air are owned by Saudi Arabia’s Public Investment Fund (PIF), which are also the majority owner of Newcastle United.
- Chelsea are looking to secure a front-of-shirt sponsorship deal worth up to £60 million ($75 million) per year for both their men's and women's teams.
Do you think we will see Riyadh Air on the front of Chelsea's kits in the 2024-2025 seaso? Do you think Premier League will approve Chelsea's Infinite Athlete deal? Let us know in the comments below.
Karlsruher SC 26-27 Home Kit Released
German club Karlsruher SC and their technical sponsor Macron have officially unveiled the team's new home kit for the 26-27 season. The launch was announced by Macron on July 8, showcasing the latest design for the upcoming campaign.
The Macron Karlsruher SC 26-27 home jersey features a bespoke design tailored for the club, continuing the successful partnership between the two parties. The new kit is promoted under Macron's Fashion In Sport and Become Your Own Hero campaigns, incorporating the brand's modern performance technology.
Fans can now purchase the Karlsruher SC 26-27 home kit through the official club shop and Macron's online retail channels.
NAC Breda 26-27 Home Kit Released
Dutch club NAC Breda has unveiled their new home kit for the 26-27 season, made by Robey.
The NAC Breda 26-27 home kit features the club's traditional yellow and black design. It includes a classic button closure for a smart look. Special detailing is present on the shirt, with the text "NOAD ADVENDO COMBINATIE" and the motto "Nooit Opgeven Altijd Doorzetten" printed inside the collar, honoring the club's identity.
CSD Municipal 26-27 90th Anniversary Kits Released
Guatemalan club CSD Municipal has officially launched its new 26-27 kits, made by Umbro. The release is a special one, as it celebrates the 90th anniversary of the historic Liga Nacional side.
The new Umbro CSD Municipal 26-27 shirts were introduced under the official campaign slogan One single history. Every thread tells 90 years of passion, dedication and struggle. The bespoke designs feature special detailing to commemorate the 90 years of greatness and tradition for the club.
The CSD Municipal 26-27 90th anniversary kits are available to purchase now, arriving just in time for the upcoming Liga Nacional season.
Mallorca 26-27 Away Kit Released
The new RCD Mallorca away shirt for the 26-27 season has been revealed, made by Nike.
The Nike RCD Mallorca 26-27 away football shirt introduces a sleek design in black with gold accents. The logos, including the Swoosh and the club crest, are rendered in gold, standing out prominently against the dark base.
This away shirt follows the release of the club's home kit in late June, which features a traditional red and black half-and-half design. A third kit in sky blue, white, and navy is also expected to be unveiled soon to complete the lineup for the 26-27 campaign.
Hartlepool United 26-27 Home Kit Released
Hartlepool United have unveiled their new 26-27 home kit, made by Meyba. Launched under the tagline "A new era. A new dawn," the shirt will be worn during the club's upcoming National League campaign.
The Meyba Hartlepool United 26-27 home shirt features a predominantly blue base with white detailing, staying true to the club's traditional colors. It includes Emmerson as the main front-of-shirt sponsor, with Workwear Express also featuring as a partner. The design incorporates Meyba's signature track branding along the shoulders, rounding off a clean look for the season ahead.
FC Barcelona 26-27 Kobe Bryant 'Mamba' Away Kit Launch Dates Revealed
The Nike FC Barcelona 26-27 Mamba away kit will be officially presented on Friday, July 24 at all official Barça Stores, followed by a global sales launch in all retail stores on July 31. Thanks to @memorabilia1899 for the info.
Produced in collaboration with the Kobe Bryant estate, the kit features a purple-to-black gradient, gold and iridescent logos, and Mamba sleeve details. The inner collar includes the quote 'Leave the game better than you found it', tying the design directly to the basketball legend's legacy.
AJ Auxerre 26-27 Home Kit Released
Macron and AJ Auxerre have officially unveiled the club's new 26-27 home kit. The design pays tribute to the historic 1995-96 season, celebrating the 30-year anniversary of the club winning both the French Ligue 1 title and the Coupe de France.
The Auxerre 26-27 home jersey incorporates design elements inspired by the kit worn during their famous double-winning campaign.
Southend United 26-27 Away Kit Released
National League side Southend United have officially unveiled their new 26-27 away kit. Produced by Italian sportswear brand Erreà, the jersey combines a navy base with contrasting yellow sleeves.
Erreá Southend United 26-27 Home Kit Released - No More Macron
Hummel Vitória SC 26-27 Home & Away Kits Released - No More Macron
Portuguese Primeira Liga club Vitória SC has officially launched its new 26-27 home and away kits, marking the start of a five-year technical partnership with Hummel.
Revealed under the slogan "O futuro é preto e branco" (The future is black and white), the collection shifts focus entirely to the club's traditional colors.
The well-thought-out white home shirt features black accents, two subtle sublimated diagonal lines referencing the fringe from the club crest, and matching embossed line patterns. The away kit pays tribute to the city's history with an impressive embossed graphic of D. Afonso Henriques, the first King of Portugal, covering the front. Both jerseys include "Vitória SC 1922" inscribed on the upper back, celebrating the dawn of the club's new era.
Manchester United 26-27 Champions League Training Kit Leaked
Images of the Manchester United 26-27 European training set have been leaked by football apparel tracker @KamilBerberler. Produced by Adidas, the new European training collection introduces a clean design in blue with crisp white applications. This blue and white colorway pays homage to the famous 1968 European Cup-winning kit.
AS Saint-Etienne 26-27 Home Kit Released
AS Saint-Etienne and their technical sponsor Hummel have officially unveiled the club's new home kit for the 26-27 season.
The Hummel AS Saint-Etienne 26-27 home jersey stays true to the team's historic identity. It predominantly is featuring their iconic green color with embossed stripes that include an ASSE logo pattern.




