Should Adidas Try to Sign Liverpool?
Sep 18, 2023, by Chris
Liverpool Football Club and Nike have been in the news recently, as they are close to securing a new shirt sponsorship deal that could more than double Liverpool's current revenue. But what if Adidas would manage to sign Liverpool Liverpool again? We have imagined the potential of the partnership.
What If Liverpool Was Sponsored by Adidas Again? Our Concept Kit Shows Off the Great Potential
As some fans might remember, Adidas made Liverpool's kits longer than any other brand, from 1985-1996 and from 2006-2012. Many Liverpool fans consider Adidas as their best-ever kit maker.
To explore this idea, we collaborated with graphic designer and Liverpool fan @lfcdzn11 to create a concept kit based on the iconic Liverpool 1990-1992 Candy kit with some modern twists. The graphics are more subtle, and of course, the new Adidas logo is included.
Nike are unable to release any remakes as they never had been sponsored Liverpool before
The concept shows off the great potential of a new Adidas x Liverpool partnership. The Three Stripes could not only release modern kits that are inspired by classic ones but also re-release old Liverpool kits, as they have done for Arsenal and Manchester United.
Premier League Top Team Kit Deals - Adidas With 2/3, Nike with 3 & Puma With 1 Top Team
- Adidas: Arsenal (2030), Manchester United (2035), Newcastle United (2029)
- Nike: Chelsea (2032), Tottenham (2023), Liverpool (2025 - extension until at least 2030 expected)
- Puma: Manchester City (2029)
But how likely is it that Adidas will return as Liverpool's supplier anytime in the foreseeable future? Currently, it appears very unlikely.
All the big Premier League teams have deals until at least 2029, meaning that we won't see any new supplier switches until the next decade very likely.
All Premier League top team kit deals are virtually settled for this decade.
Indeed, Adidas just extended their deals with Arsenal and Manchester United within the last 12 months. If Liverpool extend with Nike, the Premier League top team kit deals are virtually settled for this decade.
Adidas have just signed "reborn" Newcastle United and have also extended deals with Arsenal and Manchester United.
Would you like to see Liverpool back in Adidas, or do you prefer Nike? Let us know in the comments, and see all old Liverpool kits on Football Kit Archive.
Almere City 26-27 Cup Kit Released
Dutch club Almere City have officially unveiled their new 2026-27 Cup kit. Made by Craft, the special “HANASAKA!” shirt celebrates the club’s connection with Japan through owner Yanmar and the Yanmar Hanasaka International Youth Cup, an U19 tournament organised by Almere City at the Yanmar Stadion.
The Craft Almere City 2026-27 Cup shirt features a black base with subtle tonal cherry blossom branch motifs across the front. Mint green and pastel pink details add contrast, with a mint crew-neck collar and sponsor branding joined by a pink monochrome club crest, Craft logo and sleeve trims.
What do you think of the new Almere City 2026-27 Cup kit? Let us know your thoughts in the comments below.
Sutton United 26-27 Third Kit Released
English club Sutton United and kit manufacturer VX3 have officially unveiled the club's new third kit for the 2026-27 campaign. Themed around the slogan "Where Passion Blooms," the release pays homage to the local area's historic lavender fields and was presented alongside players from the Sutton United Women's squad.
The VX3 Sutton United 26-27 third shirt is predominantly light lavender purple, paired with contrasting dark purple raglan sleeves and a matching polo collar. A monochrome purple club badge sits on the left chest, complemented by dark purple sponsor logos and an embroidered sprig of lavender on the upper back just below the neckline.
The new third kit completes Sutton United's kit set for the 2026-27 season alongside their previously released home and away strips.
Plymouth Argyle 26-27 Third Kit Released
Puma and Plymouth Argyle have officially launched the club's new third kit for the 26-27 season. Designed to make a bold visual impact on the pitch, the new strip brings back a vibrant tangerine look for the Pilgrims.
The Puma Plymouth Argyle 2026-27 third jersey combines a vivid orange base with contrasting black trim across the collar, shoulders, and cuffs. The front proudly features a monochrome black version of Argyle's iconic Mayflower crest, accompanied by black Puma cat branding and sponsor detailing from Lighthouse Charity.
The new third kit is available immediately via Argyle's official online store and in-person retail locations.
Catania FC 26-27 Away Kit Released
Italian club Catania FC and technical sponsor Erreà have officially launched their new away kit for the 2026-27 season. Arriving as part of the brand's "COLORI DEI TERRITORI" collection, the release completes the club's full wardrobe for the new campaign following the earlier debuts of their volcanic-themed third and traditional rossazzurri home strips.
The Erreà Catania 2026-27 away shirt is predominantly white, accented with dark grey detailing along the thick V-neck collar, sleeve cuffs, and shoulder trims. Across the front and sleeves, the jersey incorporates a subtle tonal graphic pattern inspired by local Catanese heritage and the city's iconic elephant symbol.
The new Catania FC 26-27 away uniform is completed with matching shorts and socks and is available now through the club's official retail channels.
FC Penafiel 26-27 Away Kit Released
Portuguese Liga Portugal 2 side FC Penafiel have officially launched their new away kit for the 2026-27 season. Produced by Nike, the secondary strip arrives two weeks after the release of the club's traditional red-and-black home jersey.
The Nike FC Penafiel 2026-27 away shirt is predominantly white, highlighted by a classic horizontal chest band in red that is bordered by thin black stripes. A black polo-style collar with a front insert adds a refined touch to the design. The Nike Swoosh and FC Penafiel crest are placed inside the red chest hoop, while the ABANCA sponsor logo appears in black across the midriff.
White shorts with black detailing and white socks round off the clean look of the new FC Penafiel 26-27 away uniform, which is already available to purchase through the club's official channels.
