Should Adidas Try to Sign Liverpool?
Sep 18, 2023, by Chris
Liverpool Football Club and Nike have been in the news recently, as they are close to securing a new shirt sponsorship deal that could more than double Liverpool's current revenue. But what if Adidas would manage to sign Liverpool Liverpool again? We have imagined the potential of the partnership.
What If Liverpool Was Sponsored by Adidas Again? Our Concept Kit Shows Off the Great Potential
As some fans might remember, Adidas made Liverpool's kits longer than any other brand, from 1985-1996 and from 2006-2012. Many Liverpool fans consider Adidas as their best-ever kit maker.
To explore this idea, we collaborated with graphic designer and Liverpool fan @lfcdzn11 to create a concept kit based on the iconic Liverpool 1990-1992 Candy kit with some modern twists. The graphics are more subtle, and of course, the new Adidas logo is included.
Nike are unable to release any remakes as they never had been sponsored Liverpool before
The concept shows off the great potential of a new Adidas x Liverpool partnership. The Three Stripes could not only release modern kits that are inspired by classic ones but also re-release old Liverpool kits, as they have done for Arsenal and Manchester United.
Premier League Top Team Kit Deals - Adidas With 2/3, Nike with 3 & Puma With 1 Top Team
- Adidas: Arsenal (2030), Manchester United (2035), Newcastle United (2029)
- Nike: Chelsea (2032), Tottenham (2023), Liverpool (2025 - extension until at least 2030 expected)
- Puma: Manchester City (2029)
But how likely is it that Adidas will return as Liverpool's supplier anytime in the foreseeable future? Currently, it appears very unlikely.
All the big Premier League teams have deals until at least 2029, meaning that we won't see any new supplier switches until the next decade very likely.
All Premier League top team kit deals are virtually settled for this decade.
Indeed, Adidas just extended their deals with Arsenal and Manchester United within the last 12 months. If Liverpool extend with Nike, the Premier League top team kit deals are virtually settled for this decade.
Adidas have just signed "reborn" Newcastle United and have also extended deals with Arsenal and Manchester United.
Would you like to see Liverpool back in Adidas, or do you prefer Nike? Let us know in the comments, and see all old Liverpool kits on Football Kit Archive.
ESTAC Troyes 26-27 Home Kit Released
Puma and ESTAC Troyes have officially launched the club's new home kit for the 26-27 season, to be worn in the Ligue 1.
The Puma Troyes 26-27 home shirt features the club's traditional blue base, adorned with an all-over tonal graphic inspired by the architectural heritage of Troyes, specifically its iconic half-timbered wooden houses (maisons à pans de bois). The geometric lines create an intricate textured appearance across the front and sleeves. White accents complement the design.
Bayern München 26-27 Third Kit Promo Pictures Leaked
New official promotional pictures of the Adidas FC Bayern München 26-27 third kit have leaked via @Bundesleaker, providing an up-close look at the German giants' upcoming European look ahead of its official release.
The Adidas Bayern München 2026-27 third jersey combines a dark navy and purple base with vivid reddish-orange detailing on the collar, Adidas three stripes, and sponsor applications. The focal point of the shirt is an intricate, all-over abstract graphic pattern that subtly incorporates historical references to Bayern's iconic European Cup triumphs, including their 1974 continental title. The design is rounded off with a monochrome, textured club crest on the chest.
Leganés 26-27 Third Kit Released
CD Leganés and Puma have officially unveiled the club's new third kit for the 26-27 season. Launched under the campaign name "El Lega en rose," the vibrant design completes the Spanish club's wardrobe for the campaign following their switch to the German brand.
The Puma Leganés 26-27 third shirt introduces an eye-catching aesthetic dominated by a bright pink base adorned with dynamic vertical brush stroke graphics. All detailing arrives in contrasting "Electric Peppermint," including the monochromatic club crest, Puma cat logos, side panels, and striped trim on the round collar and sleeve cuffs.
Virtus Entella 26-27 Away Kit Released
Italian Serie B club Virtus Entella has officially unveiled its new away kit for the 26-27 season, produced by Adidas. The Adidas Virtus Entella 2026-27 away shirt features a sleek dark navy base detailed with subtle tonal vertical stripes across the front. Light blue accents highlight the classic polo collar, sleeve cuffs, and the signature Adidas Three Stripes on the shoulders, while light blue branding and the Duferco Energia sponsor complete the strip alongside matching dark navy shorts and socks.
Carrarese Calcio 26-27 Home Kit Released
Italian Serie B side Carrarese Calcio 1908 and technical sponsor Givova have officially unveiled the club's new home kit for the 2026-27 season.
The Givova Carrarese Calcio 26-27 home shirt features the club's traditional blue and yellow colorway in a bold diagonal block layout. Designed to symbolize a chromatic embrace rather than a division of colors, the jersey blends a royal blue upper section with a vibrant yellow lower base. The design is framed by a yellow crew-neck collar and matching sleeve cuffs, while the back collar is detailed with the local motto "Duri come il Marmo" in tribute to the city's famed marble heritage.
Blue shorts accented with yellow trim and matching blue socks complete the new Givova Carrarese 2026-27 home uniform.
