Worse Than Jeep on Home, Better on Third? Juventus Women Announce Fem Shirt Sponsor Deal

Juventus Women have announced Women's news platform Fem as their official shirt sponsor for the upcoming 2023-24 season.

Fem, which is part of the GEDI Group, is an online forum that caters to women's interests such as news, fashion, relationships and wellbeing, and from now, also women's football.

Juventus Women x Fem Shirt Sponsor Deal

The Juventus shirt will feature the website's logo on the home, away, third and training kits for the campaign in Serie A and the Women’s Champions League.

While the logo features an unfitting red on the home kit, it is more friendly for the away kit. There is no info on how it will look on the away kit yet.

We have created two mock-ups of how it could look in more kit-friendly colors - a yellow one plus a black one.

The website's general manager, Daria Bernardoni, said that the partnership with Juventus will allow Fem to tell the stories of female athletes who share their passion but face daily challenges in sport and in life.

In addition to the presence of Fem's logo on Juventus Women's shirts, an in-depth hub filled with news, videos and special content will be available on the website.

The Adidas Juventus 23-24 kits with the new FEM Women's sponsor are not available to buy, despite the announcement having been made already more than two weeks ago.

Check out all Juve kits on Football Kit Archive

What's your verdict on Juve's Women's sponsor and the sponsor being red on the home kit? Comment below.