Official: Endrick Chooses New Balance Over Nike, Adidas and Puma
Dec 19, 2023, by Pat
- Endrick's New Deal: Endrick, a 17-year-old Brazilian football player, has officially signed with New Balance after his Nike contract ended.
- New Balance's Strategy: New Balance secured Endrick by offering him a prominent position and a signature boot, showcasing their investment in young talent.
- Official Announcement: The official announcement of the New Balance and Endrick partnership is expected in December 2023.
Update: Confirming the rumors and on-pitch spots, New Balance Football today announced the signing of the 17-year-old Brazilian football sensation, Endrick.
The signing is part of the brand's mission to support and promote the next generation of talented players. Endrick, who was previously signed to Nike, has joined New Balance after his contract with Nike ended in February 2023, and he had a six-month window to extend his contract with them.
Gold Endrick New Balance signature boots - debuted vs Argentina in November 2023
Endrick has been celebrated for his role in helping Palmeiras win the Brazilian top-flight league title and his call-up to the Brazil national squad. To mark the occasion, he revealed limited-edition gold New Balance boots named 'Accolade' Tekela v4+ Low boots, which have been created bespoke to him.
New Balance have been able to secure Endrick's signing over competing brands such as Nike, Adidas, and Puma, thanks to their ability to offer him a more prominent position and visibility compared to other brands. Endrick expressed his excitement about joining the New Balance family in a statement, saying that he was honored to partner with a brand that shares his core values both on and off the pitch.
With a track record of signing and promoting young talents such as Bukayo Saka, Eberechi Eze, and Harvey Elliot to name a few, New Balance are investing in the next generation of football stars.
Update: Pretty much confirming the whole story and his switch to New Balance, pictures of Endrick wearing his brand new signature cleats have appeared online, via @sguacabiafoto / @bootsclub.
Original article - November 18, 2023: According to ESPN, future Real Madrid player Endrick has signed a long-term boot deal with New Balance.
Having made his Brazil debut as the country's fourth youngest ever against Colombia, Endrick laced up in a pair of whiteout NB cleats, but, according to the report, New Balance have designed a special-edition model that Endrick will wear against Argentina on November 21.
Celebrating the coveted signing, reportedly until 2028, the first-ever official New Balance x Endrick boots are set to be gold.
The official announcement of the agreement between the parties is reported to take place in December this year, with Endrick in attendance at the company's headquarters in Boston.
As per ESPN, Endrick chose New Balance over the likes of Nike, Adidas and Puma, who were also in for his signature. The main reason cited is the fact that New Balance valued the player's potential the most, including the the development of a signature boot, something that wouldn't happen with the other brands.
Aston Villa 26-27 Third Kit On Sale Early in Adidas Store
Aston Villa's 26-27 third kit has gone on sale early at an official Adidas store in Tenerife ahead of its official launch.
Photos shared by supporter @squirrelvilla confirmed that the complete strip was available to buy in Playa De Las Americas, giving fans an early look at the new shirt and matching shorts in hand.
The Adidas Aston Villa 26-27 third shirt features a light icy blue base covered in an elaborate, repeating swirl pattern across the front and sleeves. Claret detailing highlights the crew neck collar, sleeve cuffs, and signature Three Stripes, while both the centered Adidas logo and Aston Villa crest sit prominently on the chest. The version bought in store was sold without a main front sponsor.
FC Penafiel 26-27 Home Kit Released
Portuguese Liga 2 club FC Penafiel has officially launched its new home kit for the 26-27 season, produced by Nike. The release heralds a new kit deal for the club, leaning into a classic aesthetic that honors their traditional Rubro-Negro identity.
The Nike FC Penafiel 26-27 home jersey is predominantly red, styled with a contrasting black polo collar and open v-neck cut. Adding to the retro design, the club badge is set within a dark circular crest frame on the left chest, accompanied by a black Nike Swoosh and white Abanca sponsorship branding across the chest.
The FC Penafiel 26-27 home shirt is available now through the club's official webshop, priced at €59.99.
Nigeria Women Update Crest With 10 Stars
At the 2026 Women's Africa Cup of Nations (WAFCON), defending champions Nigeria featured a special detail on their shirts: 10 stars added above their crest. The "Super Falcons" had never worn stars on their kits in previous WAFCONs.
The 10 stars represent Nigeria's 10 continental titles, celebrating their history as the most dominant team in African women's football. Big thanks to our Vietnamese partner @jerseystory_vn for the collage image.
