Exclusive: Emirates Looking to Renew Contracts With Lyon and Benfica
Jan 31, 2024, by Phan Tich Giay
- Contract Expiration: Emirates' contracts with both Lyon and Benfica are set to expire at the end of the 2024-25 season.
- Renewal Intent: Emirates is seeking to extend its contracts with both teams to continue as their front-of-shirt sponsor.
- Partnership History: Emirates has a 5-year partnership with Lyon and a 10-year partnership with Benfica.
Emirates' current contracts with two teams, Benfica and Lyon, are coming to an end and Emirates is willing to find a way to extend the contracts with these two teams.
Emirates Looking to Renew Contracts With Lyon and Benfica
Emirates' current deal with Lyon is for five years and will expire at the end of the 2024-25 season. Meanwhile, Emirates' contract with Benfica runs for 10 years from the 2015-16 season and will also expire at the end of the 2024-25 season, like Lyon. As a result, Emirates is looking to extend its contracts with both teams in order to maintain its role as front-of-shirt sponsor.
Emirates x Lyon Deal
Emirates has been Lyon's front-of-shirt sponsor since the start of the 20-21 season, replacing Hyundai and the deal runs for 5 years (ending at the end of the 24-25 season).
Emirates x Benfica Deal
Emirates and Benfica have a long-standing partnership that dates back to the 2015-16 season. The contract between the two sides will run until the end of the 24-25 season, similar to that of Lyon.
Facing the expiration of the two contracts, Emirates looks forward to continuing to work with both Lyon and Benfica.
What do you think that Emirates is looking to extend contracts with Benfica and Lyon? Comment below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
