Exclusive: Emirates Looking to Renew Contracts With Lyon and Benfica
- Contract Expiration: Emirates' contracts with both Lyon and Benfica are set to expire at the end of the 2024-25 season.
- Renewal Intent: Emirates is seeking to extend its contracts with both teams to continue as their front-of-shirt sponsor.
- Partnership History: Emirates has a 5-year partnership with Lyon and a 10-year partnership with Benfica.
Emirates' current contracts with two teams, Benfica and Lyon, are coming to an end and Emirates is willing to find a way to extend the contracts with these two teams.
Emirates Looking to Renew Contracts With Lyon and Benfica
Emirates' current deal with Lyon is for five years and will expire at the end of the 2024-25 season. Meanwhile, Emirates' contract with Benfica runs for 10 years from the 2015-16 season and will also expire at the end of the 2024-25 season, like Lyon. As a result, Emirates is looking to extend its contracts with both teams in order to maintain its role as front-of-shirt sponsor.
Emirates x Lyon Deal
Emirates has been Lyon's front-of-shirt sponsor since the start of the 20-21 season, replacing Hyundai and the deal runs for 5 years (ending at the end of the 24-25 season).
Emirates x Benfica Deal
Emirates and Benfica have a long-standing partnership that dates back to the 2015-16 season. The contract between the two sides will run until the end of the 24-25 season, similar to that of Lyon.
Facing the expiration of the two contracts, Emirates looks forward to continuing to work with both Lyon and Benfica.
What do you think that Emirates is looking to extend contracts with Benfica and Lyon? Comment below.
Vintage Football Shirts
from Cult Kits
1993 Yokohama Flugels Home Shirt (M) Puma
1990 Adidas GK Template Shirt (M)
2019/20 AC Milan *BNWT* Red Stadium Jacket (Multiple Sizes) Puma
2020/21 Club America *BNWT* Home Shirt (Multiple Sizes) Nike
2016/17 Norwich City Howson #8 *Match Issue* Home Shirt (M) Errea
2000/01 Chelsea Zola #25 L/S Away Shirt (L) Umbro
2019/20 Waterford FC Umbro Training Polo Shirt (S)
2007/08 France Henry #12 Home Shirt (M) Adidas
2003/05 Chelsea Veron #20 Home Shirt (L) Umbro
2014/15 Arsenal Rosicky #7 Home Shirt (L) Puma
Juventus 26-27 Home Kit Debuted
Yesterday, Juventus debuted its new 2026-27 home kit. It looked absolutely beautiful on the pitch with its traditional striped design.
However, it turned into a disappointing debut as they lost 0-2 to Fiorentina, putting their chances of qualifying for the 2026-27 UEFA Champions League at serious risk.
Penalty Shonan Bellmare 15th Season Commemorative Kit
Japanese J-League side Shonan Bellmare has officially unveiled a special 15th Season Commemorative kit produced by Penalty. This vibrant new release marks a significant milestone in the partnership between the club and the Brazilian sportswear brand, celebrating a decade and a half of continuous collaboration.
Most notably, the club has confirmed that this commemorative shirt will serve as the final kit produced by Penalty for Shonan Bellmare, bringing an end to one of the most recognizable and long-running technical sponsorships in modern Japanese domestic football.
The Shonan Bellmare 15th Season Commemorative shirt features a mashup design, merging the look of the past 15 kits in one shirt. The result is a highly complex and striking graphic design set against the team's traditional bright lime green base.
What are your thoughts on this final Shonan Bellmare commemorative kit from Penalty? Let us know in the comments below.
Konyaspor 26-27 Special Kit - Vote Winner Announced
Update - Sunday, May 17, 2026: The checkered design has won Konyaspor's 26-27 special kit vote, it was announced by the club.
Turkish Super Lig side Konyaspor has officially handed the design reins to its supporters by launching a fan vote to select the club's 2026-27 alternative kit, with three bespoke Hummel designs currently up for debate.
The "Anatolian Eagles" are offering a diverse menu of choices: a vibrant green-and-white checkered pattern that evokes a classic retro feel, a clean half-and-half vertical split with intricate chevron detailing on the sleeves, and a minimalist white base featuring a sharp green horizontal band across the chest.
In a nod to the club's heritage, the poll is scheduled to close this Friday, May 15 at exactly 19:22 - a tribute to the club’s founding year.
Vote here now: https://www.konyaspor.org.tr/forma-oylama
