RUMORS: PSG to End Jordan Deal?

Jan 13, 2024

by PTG

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Potential End of Partnership: A report suggests PSG and Jordan may end their partnership at the end of the 2024-25 season due to declining sales and brand appeal.
Jordan's Football Expansion: Jordan may seek a partnership with a London-based English club after the PSG deal concludes.
Conflicting Reports: Other sources claim the PSG and Jordan partnership will continue beyond 2024-25, contradicting the earlier report.

PSG will end their partnership with Jordan at the end of the 2024-25 season, according to a report from Foot Mercato.

PSG to End Jordan Deal

PSG began its relationship with Jordan in September 2018, and it has now become one of the most lucrative relationships in the history of sports marketing.

Despite the success of the early years of the partnership, the recent departures of Lionel Messi and Neymar Jr, coupled with poor performances in the Champions League, have seen the PSG brand lose much of its appeal. Since then, sales have gradually declined, leading to exhaustion, and Nike could decide on this partnership at the end of the 24-25 season, via Foot Mercato.

Jordan x PSG could release final collections in 2024-25 before ending relationship at end of season.

Accordingly, Jordan will look for an English club (Foot Mercato also revealed that the club is based in London) in order to continue his development in the field of football after ending his association with PSG.

However, PSG sources La Source Parisienne (@lasource75006) claim that Jordan to end its partnership with the PSG is fake news. Jordan will continue his partnership with PSG beyond the 2024-25 season.

Coinciding with information from Foot Mercato, La Source Parisienne also added that Jordan will be looking beyond PSG to an English club in order to expand their footballing cooperation.