Report: Puma Could Offer Up to 300 Million Euro/Year For Barcelona Kit Deal
Jan 14, 2024, by Chris
- Puma Offer: Puma is potentially offering Barcelona a deal worth up to 300 million euros per year, including fixed amounts and bonuses, but only if Barcelona ends its current Nike partnership.
- Negotiation Status: The negotiations between Barcelona and Puma are progressing with an "advanced" status.
- Nike Contract: Barcelona has an existing contract with Nike until 2028, but there's an exit clause that allows them to terminate after two seasons from announcing a decision, potentially allowing a switch in 2026 without fees.
Update: Barcelona-based newspaper Sport has an incredible update on the potential Barcelona Puma deal. Puma can offer FC Barcelona a contract of up to 200 million Euro fixed per season, plus bonuses which can go up to 100 million Euro. The negotiations between Barça and Puma are "advanced." However, Puma won't go into any war against Nike for the deal - Barça and Nike must end their partnership before Puma will agree on anything.
Puma Offer: Puma is reportedly offering FC Barcelona a contract of up to 200 million Euros fixed per season, with additional bonuses that can reach up to 100 million Euros.
Negotiation Progress: The negotiations between FC Barcelona and Puma are described as "advanced."
Nike Partnership: Puma has a condition that FC Barcelona must end its partnership with Nike before finalizing any deal with Puma.
Exit Clause: The Nike Barcelona contract would include an exit clause, allowing the Spanish club to terminate the contract free of charge after two seasons from the announcement of the decision. This would mean that they could start with another brand from 2026 for free.
Compensation: If Barcelona cancels the Nike deal earlier than the specified period, they may be required to pay Nike compensation.
Manchester City and Puma: There is mention of an upgrade in the deal between Manchester City and Puma, with Manchester City now allegedly receiving 167 million Euros per year.
Potential Error: Footy Headlines is skeptical about the credibility of the reported Puma offer to FC Barcelona, suggesting a possible error in the information.
Best-Paid Club: If Sport's reported upgrade in Manchester City's deal is accurate, it would make them the best-paid clubs in the world.
11 January 2024: Puma Prepares "Historic" Offer for Barcelona Kit Deal
Barcelona is reportedly in talks with Puma to become their new kit supplier. According to a report by Barça news channel Más Que Pelotas shared by local newspaper Sport, the German brand is preparing a historic offer to replace Nike, which has been dressing Barça's shirts since 1998. The new deal could take effect from the 2025-26 season onwards.
Puma to Replace Nike as Barça's Kit Supplier?
Puma's bid is said to be significantly higher than the figure agreed upon between Nike and the club until 2028. The North American brand is reportedly worried about the German competitor's firm commitment, although they remain calm due to clauses that would prevent Barça from breaking their link easily.
According to Sport, the current agreement between Barcelona and Nike sees the latter paying the former a minimum of €105 million per season. However, only €66 million corresponds to direct sponsorship income, while the rest is likely related to how many products are being sold.
According to the YouTube channel Mas Que Pelotas, which frequently covers FC Barcelona, Puma could offer the club a contract that is "much higher" than the one it has with Manchester City. In 2019, Puma agreed to pay Manchester City £650 million over 10 years (£65 per year).
Barça's management is convinced that the club deserves much more from the contract with Nike, and they are reportedly working to seek an early exit from the agreement that binds both entities until 2028.
Puma x FC Barcelona - Key Facts
- Puma is preparing a historic offer to replace Nike as Barça's kit supplier.
- The new deal could take effect from the 2025-26 season onwards.
- Puma's bid is said to be significantly higher than the figure agreed upon between Nike and the club until 2028.
- The current agreement between Barcelona and Nike sees the latter paying the former a minimum of €105 million per season.
- The Puma offer would be significantly higher than what Manchester City gets
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Do you think Puma will replace Nike? Let us know in the comments below.
SSV Ulm 1846 26-27 Third Kit Revealed
German club SSV Ulm 1846 have unveiled their new 2026-27 third kit. Made by uhlsport, the new jersey has already made its debut on the pitch.
The uhlsport SSV Ulm 1846 2026-27 third shirt introduces a fresh design for the upcoming campaign. The club showcased the new strip during a recent match, giving supporters their first glimpse of the latest uhlsport creation.
No More Umbro: In-House BJR Beitar Jerusalem 2026-27 Kits Released
Beitar Jerusalem has officially launched its own in-house kit brand, BJR, along with the release of the club's new 2026-27 kits. The move marks a departure from their previous kit manufacturer, Umbro, as the Israeli Premier League side takes full control over its merchandise and on-pitch designs for the upcoming season. The official launch event took place on June 28, 2026.
The Beitar Jerusalem 2026-27 BJR kit collection features several distinct designs. The match kits include a black shirt featuring a custom BJR pattern throughout, and a clean white jersey complete with a classic collar and subtle stripes. The launch also included dedicated training kits for both players and coaching staff, highlighting the new in-house brand's expanded lineup.
The new Beitar Jerusalem 2026-27 kits are currently available for purchase through the official club store. The launch was accompanied by a promotional video and featured the club's new head coach Almog Cohen, signaling a fresh era for the team.
Hummel Mardin 1969 Spor 2026-27 Kits Released
The new Mardin 1969 Spor 2026-27 kits were released yesterday. Made by Hummel, the new Mardin 1969 Spor home, away, and third kits will be worn in the TFF 1. Lig.
The Hummel Mardin 1969 Spor 2026-27 kits pay homage to the city's rich history and cultural heritage. The designs draw inspiration from Mardin's famous yellow limestone architecture, its historic streets, and the region's multi-faith and multi-lingual diversity.
The collection includes the 'Taş Ev' (Stone House) jersey, which reflects the local architecture, the 'Efsane Çubuklu' (Legendary Striped) jersey, and the 'Dinlerin ve Dillerin Rengi' (Colors of Religions and Languages) jersey. Each shirt incorporates unique patterns and details that celebrate the identity of the newly promoted Turkish second division side.
Best 2026 World Cup Boot-Kit Combos
As the 2026 World Cup enters its crucial stages, we take a look at some of the most striking boot and kit combinations seen on the pitch. Boots Culture, in collaboration with football fashion and archive account Off The Pitch Archive, a curated selection of these pairings has been compiled, showcasing the attention to detail from players and brands alike.
The collection highlights flawless color matches, exclusive tournament launches, and on-pitch details that are impossible to ignore. From custom designs to perfectly coordinated standard colorways, these combinations demonstrate how modern football boots complement the aesthetic of the national team kits.
A total of ten standout boot-kit combinations have been selected from the tournament. The gallery captures the best visual pairings worn by players during the 2026 World Cup, offering a closer look at the intersection of football equipment and style on the biggest stage.
Estrela da Amadora Announces Adidas Kit Deal
Portuguese Primeira Liga side CF Estrela da Amadora has officially announced a new kit partnership with Adidas, starting from the 2026-27 season. The club confirmed the collaboration on social media with a post reading "More to come" alongside the Adidas handle and a teaser image. This announcement followed an earlier video teaser from the club hinting that the wait was almost over.
The new agreement marks the end of Estrela da Amadora's partnership with Umbro, who had been supplying the club's kits since the 2023-24 campaign. The switch to the German sportswear brand aligns with a recent trend in Portuguese football, as other clubs such as AD Fafe have also confirmed Adidas sponsorships for the upcoming season.
While the financial details and duration of the contract have not been disclosed, the first Adidas Estrela da Amadora kits are expected to be revealed shortly. Fans will be eager to see how Adidas incorporates the club's traditional tricolor identity into the new 2026-27 matchwear.
Adidas Creates Special 2026 World Cup Referee Kits for Host Country Officials
Officials from the United States, Mexico, and Canada are wearing special custom versions of the Adidas 2026 referee kits, featuring the iconic Three Stripes on the sleeves in the colors of their respective national flags.
The bespoke designs add a subtle patriotic touch to the standard referee uniform. USA referee Tori Penso was seen wearing a kit with red, white, and blue stripes during the Czechia versus South Africa match. Similarly, Mexican official Katia Itzel Garcia wore green, white, and red stripes, while Canadian referee Drew Fischer officiated in a jersey featuring red, white, and red stripes.
These custom colorways build upon the new referee templates introduced by Adidas for the 2026 tournament, which prominently feature the brand's signature stripes on the sleeves and shorts.
There has been no official announcement from Adidas regarding these custom kits, making it a surprising and exclusive detail for the host country officials.
Inter Milan 26-27 Away Kit Leaked - Official Pictures
Opaleak provides us with official images of the Nike Inter Milan 26-27 Away Kit. It boasts a baseball style with a huge Inter monogram crest.
Beşiktaş 26-27 Kit Release Date Announced - Coming Tomorrow
Beşiktaş has officially announced the launch date for their 2026-27 kits, which are made by Nike. The Turkish club posted a short teaser video on their social media channels, revealing that the new shirts will be unveiled on June 29, 2026.
This launch marks another season for the partnership between Beşiktaş and Nike. We will keep you updated as soon as the official images of the Beşiktaş 26-27 kits are released tomorrow.