France Kit Tender Launched
- Tender Launched: The French Football Federation has initiated a tender process to select a new official equipment supplier for the period spanning 2026-2027 to 2033-2034.
- Current Nike Deal: France's current contract with Nike is valued at €50.5 million annually and expires at the end of 2026.
- Competition Expected: Adidas and Puma are expected to compete with Nike for the new contract, with the FFF aiming for a more lucrative deal.
Update: The Fédération Française de Football (FFF) officially launched the tender to select the official equipment supplier for the 2026-2027 to 2033-2034 period (to start after the 2026 World Cup and also include the 2034 World Cup). Interested candidates must submit their bids to the FFF by April 29, 2024.
The existing agreement with Nike has a financial value of €50.5 million annually. According to the former president of the French Football Federation, Noël Le Graët, this includes a minimum rights fee of €38 million per year, as well as €7.5 million worth of equipment for the French teams and the Coupe de France. Additionally, Nike has pledged €5 million to support amateur football in France.
It will be very interesting to see if Adidas goes all-in on the France kit deal. Adidas lost Germany to Nike, which will become DFB's supplier in 2027, six months after the 2026 World Cup. Nike pays Germany around 100 million Euro annually, which is double what the FFF gets.
February 2024: Adidas and Puma to Rival Nike for France Kit Deal
The FFF (French Football Federation) is expected to launch a tender in April 2024 to find a new supplier for the national team's kit from 2026, according to L’Équipe.
France x Nike Kit Deal
France's current contract with Nike is worth €50.5 million a year and runs until the end of 2026. The FFF is looking for a new kit supplier in the hope of securing an 8-year deal.
The FFF is optimistic of securing a new, more lucrative deal following France's strong performances in recent major tournaments, particularly with star player Kylian Mbappé.
Nike has been supplying France with kits since 2011.
Adidas and Puma to Rival Nike
Competition between sports brands is becoming increasingly fierce, which means that the FFF's contract with Nike is uncertain. The FFF wants to take advantage of this competition to consider bids from Adidas and Puma to ensure it has the best kit supplier for France from 2026.
Check out all France kits on Football Kit Archive.
Do you want Nike, Adidas or Puma to supply France with kits from 2026? Comment below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
