France Kit Tender Launched
Apr 16, 2024, by Phan Tich Giay
- Tender Launched: The French Football Federation has initiated a tender process to select a new official equipment supplier for the period spanning 2026-2027 to 2033-2034.
- Current Nike Deal: France's current contract with Nike is valued at €50.5 million annually and expires at the end of 2026.
- Competition Expected: Adidas and Puma are expected to compete with Nike for the new contract, with the FFF aiming for a more lucrative deal.
Update: The Fédération Française de Football (FFF) officially launched the tender to select the official equipment supplier for the 2026-2027 to 2033-2034 period (to start after the 2026 World Cup and also include the 2034 World Cup). Interested candidates must submit their bids to the FFF by April 29, 2024.
The existing agreement with Nike has a financial value of €50.5 million annually. According to the former president of the French Football Federation, Noël Le Graët, this includes a minimum rights fee of €38 million per year, as well as €7.5 million worth of equipment for the French teams and the Coupe de France. Additionally, Nike has pledged €5 million to support amateur football in France.
It will be very interesting to see if Adidas goes all-in on the France kit deal. Adidas lost Germany to Nike, which will become DFB's supplier in 2027, six months after the 2026 World Cup. Nike pays Germany around 100 million Euro annually, which is double what the FFF gets.
February 2024: Adidas and Puma to Rival Nike for France Kit Deal
The FFF (French Football Federation) is expected to launch a tender in April 2024 to find a new supplier for the national team's kit from 2026, according to L’Équipe.
France x Nike Kit Deal
France's current contract with Nike is worth €50.5 million a year and runs until the end of 2026. The FFF is looking for a new kit supplier in the hope of securing an 8-year deal.
The FFF is optimistic of securing a new, more lucrative deal following France's strong performances in recent major tournaments, particularly with star player Kylian Mbappé.
Nike has been supplying France with kits since 2011.
Adidas and Puma to Rival Nike
Competition between sports brands is becoming increasingly fierce, which means that the FFF's contract with Nike is uncertain. The FFF wants to take advantage of this competition to consider bids from Adidas and Puma to ensure it has the best kit supplier for France from 2026.
Check out all France kits on Football Kit Archive.
Do you want Nike, Adidas or Puma to supply France with kits from 2026? Comment below.
FC Vaduz 26-27 Home, Away & Third Kits Released
The new FC Vaduz 2026-27 home, away, and third kits have been officially unveiled. Made by Puma, the shirts will be worn during the club's upcoming Swiss Super League campaign following their recent promotion to the top flight.
The Puma FC Vaduz 2026-27 home kit updates the club's traditional split front panel design by replacing the former burgundy half with a clean white section.
Completing the collection, the Puma FC Vaduz 2026-27 away and third kits were launched shortly after the home shirt to offer alternative looks for the team's travels.
Adidas Besiktas Vs Nike Besiktas 26-27 Kits
Besiktas today released their 2026-2027 Nike kits. Due to the late agreement of the deal, the club received not fully bespoke looks - Adidas had already prepared bespoke designs for Besiktas.
Cádiz 26-27 Home Kit Leaked
The new Cádiz CF 2026-27 home kit has been leaked by local journalist Carlos Sacaluga, providing a first look at the club's inaugural design by their new supplier, Kappa.
The shirt features a remarkably simple, polo-style aesthetic in the club's traditional yellow and blue colors.
Following its appearance online, the minimalist design has drawn a largely negative reaction from supporters, with many criticizing the kit for looking more like a basic polo shirt than a bespoke football jersey.
Puma Model for Marseille 2026-27 Away Kit Has "Paris" Tattoo
Puma's promotional campaign for the new Olympique Marseille 2026-27 away kit has sparked controversy and amusement online after eagle-eyed fans spotted a "Paris" tattoo on the arm of one of the models.
The images, which quickly circulated on social media, show the model wearing the new Marseille away shirt with the word "Paris" clearly visible on his forearm, a major faux pas given the fierce rivalry between OM and Paris Saint-Germain. While some fans initially suspected the images were edited, reports suggest the tattoo was visible in official promotional materials and on the club's site before potentially being retouched on Puma's official store.
Tonbridge Angels 26-27 Third Kit Released
English National League South side Tonbridge Angels have officially revealed their new 2026-27 third kit, produced by Hope & Glory. Chosen by a vote among the club's owners, the new third shirt features a lilac base color.
