Los Angeles Clippers Wants to Become Paris Saint-Germain of Basketball With New Logo
Feb 29, 2024, by Chris
- New Branding: The Los Angeles Clippers have launched a new brand identity, drawing inspiration from Paris Saint-Germain (PSG).
- Logo Design: The new logo features a compass rose forming a 'C' with a ship, a tribute to the team's name, and follows a minimalist design trend.
- PSG Influence: The Clippers' president aims to emulate PSG's brand power, hoping the new logo will be widely appealing, like PSG's, and even revealed jerseys bear resemblance to Jordan's 2021-22 PSG kit.
The Los Angeles Clippers, the NBA team founded in 1970, has introduced its new brand identity. What caught our interest is that the team was inspired by no other than French giants Paris Saint-Germain.
Los Angeles Clippers Got Inspired by Paris Saint-Germain For New Branding
The new LA Clippers logo features a new compass rose that forms the letter C with a ship, which represents the four points of the compass. The sailing ship is a tribute to the team's name and will be featured on the logo in navy blue on a white background. The new logo is designed to be minimalist, following the trend that has dominated the NBA's redesign.
Many people wear the [PSG] logo without realizing that it belongs to a football team
Gillian Zucker, the president of Los Angeles Clippers franchise, has expressed her desire to make her team as powerful as the French football club, Paris Saint-Germain (PSG). She cited PSG as an example for her team to follow in terms of branding. According to Zucker, finding a compass to "move forward in the direction we want to take" is crucial. The Clippers studied several franchises and decided to emulate PSG's branding strategy. "As PSG's logo is so popular that many people wear it without realizing that it belongs to a football team", Zucker believes her team's logo should be just as appealing and represent the city of Los Angeles.
The franchise's jerseys have also been revealed, having some clear resemblance to Jordan's 2021-22 PSG kit, which was inspired by the famous Chicago Bulls NBA uniform.
The new brand identity was created as part of a collaboration between the in-house design team, the agency Doubleday & Cartwright (Brooklyn), and the designer Matthew Wolff, who specializes in the field of sports, especially football.
Do you think the Los Angeles Clippers will be successful in copying PSG's strategy? Let us know in the comments below.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.
AS Roma 26-27 Away Kit Leaked - Shirt + Shorts + Socks
We have the first official image of the Adidas Roma 2026-2027 away socks. They nicely round off the design.
VVV-Venlo 26-27 Home Kit Released
Netherlands second-division side VVV-Venlo have officially unveiled their 2026-27 home kit, made by Swedish sportswear brand Craft.
The new jersey features a clean and classic design in the club's traditional yellow and black colors, reflecting the identity of both the club and the city of Venlo.
The VVV-Venlo 2026-27 home kit will be available from Monday, July 6, 2026, through the club's official physical and online fanshops.
What do you think of the new VVV-Venlo 2026-27 home kit? Let us know your thoughts in the comments below.
