Real Madrid Announce HP Sleeve Kit Sponsor Deal - Contract NOT Worth 70 Million Euro/Season
Feb 2, 2024, by Chris
- New Sponsor: HP is Real Madrid's first-ever sleeve sponsor.
- Contract Value: The deal is worth approximately €15 million per year.
- Contract Duration: The sponsorship agreement runs for three and a half years, until 2027.
Real Madrid today announced that HP will be the first-ever company to place its logo on the sleeve of the club's jersey.
First-Ever Sleeve Sponsor: Real Madrid Signs "Historic" Sleeve Kit Sponsorship Deal with HP - Worth 15 Million Euro/Season Until 2027
Real Madrid and HP have signed a deal that covers the men's and women's teams, as well as the youth programs from now until the end of the 2026-27 season.
The deal is expected to be worth just over €45m for three years (€15m/year - via @JacobsBen), and not the insane €70m/year reported by Spanish media outlet AS.
Real Madrid players will wear their new sponsor's logo for the first time on February 4 against Atlético de Madrid.
Real Madrid HP Sleeve Kit Deal - Facts
- 🆕 Madrid's first-ever sleeve sponsor
- 💰 around €15m/year
- 📅 Valid for three and a half years, until 2027
What do you think of HP being the first company to place its logo on the sleeve of Real Madrid's jersey? Let us know in the comments below.
Carrarese Calcio 26-27 Home Kit Released
Italian Serie B side Carrarese Calcio 1908 and technical sponsor Givova have officially unveiled the club's new home kit for the 2026-27 season.
The Givova Carrarese Calcio 26-27 home shirt features the club's traditional blue and yellow colorway in a bold diagonal block layout. Designed to symbolize a chromatic embrace rather than a division of colors, the jersey blends a royal blue upper section with a vibrant yellow lower base. The design is framed by a yellow crew-neck collar and matching sleeve cuffs, while the back collar is detailed with the local motto "Duri come il Marmo" in tribute to the city's famed marble heritage.
Blue shorts accented with yellow trim and matching blue socks complete the new Givova Carrarese 2026-27 home uniform.
Goiás 26-27 Home Kit Released
Brazillian side Goiás have offcially unveiled their new home kit, made Diadora and to be worn in the 26-27 Brasileirão Série B season.
The design brings a fresh and clean approach on the traditional green base, using classy white polo collar, sleeve cuffs and shoulder lines. A complicated diamond grid pattern is placed across the shirt, creating a modern twist on an overall classic jersey.
What do you think of the new Goiás 26-27 home kit by Diadora? Let us know in the comments below.
Bourges FC 26-27 Home Kit Released
French National 1 club Bourges FC have officially unveiled their new 2026-27 home kit. Made by New Balance, the new shirt combines the club's traditional colours with subtle modern detailing.
The New Balance Bourges FC 2026-27 home shirt features classic red and white vertical stripes, with subtle diagonal light-grey geometric textures incorporated into the white panels. Solid red detailing covers the shoulders, sleeves and upper chest, while Air Senegal appears above the central city symbol and Groupe Alpha I.S.I completes the main front sponsorship.
What do you think of the new Bourges FC 2026-27 home kit? Let us know your thoughts in the comments below.
Beerschot 26-27 Away Kit Released
Belgian club K. Beerschot V.A. have officially unveiled their new 2026-27 away kit. Made by Nova, the new shirt celebrates Antwerp's cultural heritage through a distinctive local-inspired design.
The Nova Beerschot 2026-27 away shirt features a predominantly white base with deep purple detailing on the collar, sleeve cuffs and sponsor branding. A subtle geometric pattern across the fabric takes inspiration from the historic mosaic floor of the Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA), while purple shorts and white socks complete the look.
A stealth black goalkeeper kit is also part of the new away collection.
What do you think of the new Beerschot 2026-27 away kit? Let us know your thoughts in the comments below.
Al Wasl 26-27 Away Kit Released
UAE Pro League side Al Wasl SC has officially revealed its new away kit for the 2026-27 season. Produced once again by Puma, the new strip delivers a sleek, stealthy aesthetic to contrast with the club's traditional yellow home look.
The Puma Al Wasl 2026-27 away jersey is predominantly black, highlighted by subtle tonal patterning woven across the fabric. It features monochrome silver and white sponsor applications and club crest, accompanied by the white Puma cat logo and the United Arab Emirates national flag positioned centrally on the chest. Matching black shorts and socks complete the clean, blackout-inspired look for the Dubai-based side.
Viborg FF 26-27 Away Kit Released
Danish Superliga club Viborg FF has officially launched its new away kit for the 26-27 season, produced by Capelli Sport. Following the release of their home strip earlier this summer, the new away uniform adopts a sophisticated, retro-inspired aesthetic.
The Capelli Viborg FF 26-27 away jersey features a clean white base highlighted by thin green vertical pinstripes and a subtle tonal geometric pattern embossed throughout the fabric. A distinctive green polo collar with a square neckline leads the design, paired with matching green cuffs and fully color-coordinated sponsor prints and club branding. On the upper back beneath the collar, a miniature graphic of Viborg's historic seal completes the look.
Offered in both standard short-sleeve and long-sleeve options, the Viborg FF 26-27 away kit is available now via the club's official webshop.