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Reebok to Return to European Football

  • Reebok's European Return: Reebok is set to re-enter the European football market, specifically in the UK and Ireland.
  • Sports Hub Group Partnership: Reebok has partnered with Sports Hub Group to manufacture and distribute apparel and accessories in the UK and Ireland.
  • Reebok's Football Focus: This return marks a shift away from Adidas' attempt to rebrand Reebok as a fitness brand, with a renewed focus on football.

Update: The first picture of an upcoming Reebok product was shared by the UK/Ireland license owner of Reebok, the Sports Hub Group. We have no info on what it is showing - the colors evoke memories of Bolton. The English club is tied with Macron until 2032, but there still might be a way how Reebok and Bolton could cooperate again.

In the works 📌📌 Product development has already started and we can’t wait to show you what’s to come. We can’t reveal too much yet but keep your eyes peeled, it will be worth it.

Confirming the rumors, Reebok is set to make a comeback on the European market - at least in the UK and Ireland.

Former owner Adidas failed to rebrand Reebok as a fitness brand

Reebok was brought by Authentic Brands Group some years ago. This allowed Reebok to return to football, after Adidas unsuccessfully tried to rebrand Reebok as a fitness brand.

Reebok Sells UK/Ireland Sublicense to Sports Hub Group - Reebok Brand to Outfit Football Teams in the UK & Ireland

Authentic Brands Group (the owner of Reebok since it purchased the brand from Adidas some years ago) announced a partnership with Source Sport Limited T/A Sports Hub Group (SHG) for the Reebok brand today. Under this partnership, SHG will manufacture and distribute soccer and basketball training apparel, uniforms, sportswear, training accessories, and souvenirs for men, women, boys, and girls in the UK and Ireland.

Source Sport Limited T/A Sports Hub Group (SHG) currently already holds the rights for New Balance Teamwear in the UK and Patrick in Europe. The company is responsible for the Cardiff City kits, for example.

Reebok has already returned to the American stage, making the kits for Botafogo and Panama.

Which British/Irish teams would you like to see wearing Reebok kits? Let us know in the comments below.

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Surreal: RCD Mallorca Official Store Spotted Selling PSG Gear

RCD Mallorca supporters were left bewildered after Paris Saint-Germain merchandise was spotted for sale inside the La Liga club's official store at Estadi Mallorca Son Moix.

Photos shared on social media by @llorinski show Nike PSG gear, including 24-25 home and away shirts as well as bucket hats, displayed right alongside Mallorca’s own kit range.

While both teams are supplied by Nike and Palma de Mallorca is a popular holiday destination for French tourists, local fans have expressed frustration over their official shop allocating prime retail space to another European club.

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Special Bayern München Kit Fonts Released for Asia Friendlies

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Lime Nike Mercurial 2026 "Small Sided Pack" Boots Leaked

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Valenciennes FC 26-27 Away Kit Released

French club Valenciennes FC and kit supplier Hummel have officially unveiled the new Valenciennes 26-27 away kit. Drawing inspiration from the club's 2012-13 centenary away shirt, the new design revives a classic look for the team.

The Hummel Valenciennes FC 26-27 away jersey features an off-white cream base complemented by dark burgundy accents. Burgundy trim adorns the V-neck collar, sleeve cuffs, side panels, and iconic Hummel chevrons on the shoulders.

All details, including the club crest, Hummel logo, and front Toyota sponsor, are rendered in monochrome burgundy. A subtle tonal pattern printed across the body completes the stylish design.

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Mohamed Salah Wears Symbolic Number 61 Shirt Upon Trabzonspor Transfer

Former Liverpool superstar Mohamed Salah has completed a high-profile transfer to Turkish Süper Lig club Trabzonspor, making waves with his arrival attire ahead of the 26-27 season. Boarding his flight to Turkey, the Egyptian winger was pictured sporting Trabzonspor's claret and blue home kit customized with the name M. SALAH and the number 61 on the back in gold lettering.

The choice of number 61 raised immediate curiosity among fans accustomed to seeing Salah wear number 11 at Liverpool and 10 for Egypt. However, the number holds immense cultural significance in Trabzon, as 61 is the province's official vehicle registration plate code. Trabzonspor supporters also famously celebrate during the 61st minute of every home match with loud chants and celebrations, making the number a fitting tribute to his new club's identity.

While Salah wore the number 61 shirt for his arrival journey and announcement video, reports indicate that the gesture is purely symbolic for his unveiling. He is expected to select a traditional squad number for official matches, but his respectful nod to Trabzon's heritage has already resonated strongly with local supporters.

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Recreativo de Huelva 26-27 Third Kit Released

Spanish club RC Recreativo de Huelva has officially unveiled its new third kit for the 26-27 season, crafted by Adidas. The shirt carries deep emotional significance for Spain's oldest football club, paying tribute to the supporters who tragically lost their lives in a bus accident on December 20, 2006, while traveling to Madrid for a match against Real Madrid.

The Recreativo de Huelva 26-27 third shirt is predominantly black, highlighted by striking orange and red accents. It features a bright orange monochromatic club crest sitting above the club's founding year, 1889, on the left chest, paired with a red Adidas logo on the right. Bright red Adidas three-stripes run along the shoulders, completing the bold contrast against the dark base.

Special memorial details set this kit apart. Printed below the back collar is the inscription "In Memoriam 20·12·2006" alongside star graphics. Additionally, a line-art graphic on the front lower hem illustrates supporters pointing to the sky, honoring the memory of the fans lost nearly two decades ago.

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Granada CF 26-27 Away and Third Kits Released

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Mohamed Salah Wears Joma Kits for the First Time in Over 10 Years

Following Mohamed Salah's move to Trabzonspor, Egyptian forward is set to play for a club sponsored by Joma for only the second time in his career. The last time he wore the Spanish sportswear brand was in 2015, during his loan spell at Fiorentina.

While at Fiorentina, Salah famously chose the number 74 shirt to honor the 74 victims of the Port Said Stadium riot in Egypt. At Trabzonspor, he may wear number 61 - representing the city plate/license code of Trabzon,

Big thanks to @jerseystory_vn for spotting this interesting detail.

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Brighton 26-27 Third Kit Look Like Their Training Kit

Following the official launch of Brighton & Hove Albion's 26-27 third kit, many supporters were quick to point out that the design and colorway look almost identical to the club's coaching staff training top.

Both shirts share the exact same setup: a dominant Emerald Green base, Pale Cyan accents, a white Nike Swoosh, and a black-and-white monochrome club crest.

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Rodina Moscow 26-27 Third Kit Released

Russian club Rodina Moscow have officially unveiled the new third kit ahead of the 26-27 season, made by the club itself.

Despite being an in-house kit, the design still carries a classy look featuring orange base with subtle stripes under the theme of language of ornament. The collar, sleeve cuffs and the newly-introduced club crest are all displayed in combination of navy and light blue, providing a contrast look.

What do you think of the in-house Rodina Moscow 26-27 third kit? Let us know in the comment.

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Bath City 26-27 Away Kit Released

Southern League Premier South club Bath City have officially unveiled the 2026-27 away kit. Made by Macron, the new shirt, dubbed "The Minerva", takes inspiration from the statue of the goddess Minerva atop the iconic Roman Baths, celebrating the city's Roman heritage.

The Macron Bath City 2026-27 away shirt features a sky blue base with navy detailing on the collar, sleeve cuffs and side panels. A subtle tonal graphic incorporates elements of Bath's architectural heritage, including the Royal Crescent and classical Roman columns, creating a bespoke design rooted in the city's history.

What do you think of the new Bath City 2026-27 away kit? Let us know your thoughts in the comments below.

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Chelsea 26-27 Third Kit Leaked - 7 New Pictures

Footy Headlines can now leak 9 new pictures of the Nike Chelsea 26-27 third kit. Although it is a fake, the design is identical to the real one.

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