Language
FM Bulk Kit Creator
Generate Now

Reebok to Return to European Football

  • Reebok's European Return: Reebok is set to re-enter the European football market, specifically in the UK and Ireland.
  • Sports Hub Group Partnership: Reebok has partnered with Sports Hub Group to manufacture and distribute apparel and accessories in the UK and Ireland.
  • Reebok's Football Focus: This return marks a shift away from Adidas' attempt to rebrand Reebok as a fitness brand, with a renewed focus on football.

Update: The first picture of an upcoming Reebok product was shared by the UK/Ireland license owner of Reebok, the Sports Hub Group. We have no info on what it is showing - the colors evoke memories of Bolton. The English club is tied with Macron until 2032, but there still might be a way how Reebok and Bolton could cooperate again.

In the works 📌📌 Product development has already started and we can’t wait to show you what’s to come. We can’t reveal too much yet but keep your eyes peeled, it will be worth it.

Confirming the rumors, Reebok is set to make a comeback on the European market - at least in the UK and Ireland.

Former owner Adidas failed to rebrand Reebok as a fitness brand

Reebok was brought by Authentic Brands Group some years ago. This allowed Reebok to return to football, after Adidas unsuccessfully tried to rebrand Reebok as a fitness brand.

Reebok Sells UK/Ireland Sublicense to Sports Hub Group - Reebok Brand to Outfit Football Teams in the UK & Ireland

Authentic Brands Group (the owner of Reebok since it purchased the brand from Adidas some years ago) announced a partnership with Source Sport Limited T/A Sports Hub Group (SHG) for the Reebok brand today. Under this partnership, SHG will manufacture and distribute soccer and basketball training apparel, uniforms, sportswear, training accessories, and souvenirs for men, women, boys, and girls in the UK and Ireland.

Source Sport Limited T/A Sports Hub Group (SHG) currently already holds the rights for New Balance Teamwear in the UK and Patrick in Europe. The company is responsible for the Cardiff City kits, for example.

Reebok has already returned to the American stage, making the kits for Botafogo and Panama.

Which British/Irish teams would you like to see wearing Reebok kits? Let us know in the comments below.

FIFA Kit Creator - Design & Share Your Own Kits

OFFICIAL
FIFA Kit Creator

Special Adidas Predator 26 "1994" Leather Boots Leaked

LEAK
3
4.9K
45m

Aston Villa 26-27 Home Kit Leaked - Real Pictures

LEAK
14
52.9K
54m

RC Strasbourg 26-27 Home Kit Leaked - First Real Image

LEAK
2
10.9K
1h
+8

Dorking Wanderers 26-27 Home & Away Kits Released

English National League South side Dorking Wanderers have officially revealed their new home and away kits for the 2026-2027 season.

The new 26-27 home shirt introduces a classic and timeless design, stripping things back to a traditional aesthetic. It features bold red and white vertical stripes that draw inspiration from historic European football heritage. To complete the clean and authentic on-pitch look, the home jersey is perfectly paired with deep blue shorts and traditional white socks.

Following the launch of the primary strip, Dorking Wanderers also introduced their new 26-27 away kit, which delivers a much sharper and modern edge. This secondary jersey is defined by striking black and orange stripes, creating a strong contrast between dark and vibrant tones.

Notably, the club has thoughtfully replaced the betting sponsor with health and wellbeing partner Nuffield Health for all junior kits, while also actively reducing the price of youth shirts by £6 down to £39 to help younger fans afford their colors.

Which of these two striped Dorking Wanderers designs do you prefer? Let us know in the comments below.

OFFICIAL
0
64
1h

You Can Now Generate Kits for Every League & Team That is in Football Manager

0
204
1h

Special Hand-Embroidered Adidas x Someone Somewhere Mexico 2026 World Cup Third Kit Released

OFFICIAL
0
308
1h
+3

Special Goiás 2026 'Romaria' Kit Released

Brazilian side Goiás EC and technical sponsor Diadora have officially launched a special edition "Romaria" kit for the 2026 season. This unique jersey is designed to honor the deep-rooted faith and cultural traditions of the club's supporters, known as the Emerald Nation.

Tying heavily into the local religious pilgrimages that take place in the state of Goiás, the release operates under the fitting motto, "Faith is not explained. It is carried," successfully blending regional heritage with modern football apparel.

The design of the new Goiás 2026 Romaria shirt is anchored by an off-white base that is heavily detailed with an intricate, tonal graphic pattern. This all-over print features ornate filigree and religious iconography directly inspired by the Divino Pai Eterno (Divine Eternal Father), a central figure in the state's famous annual pilgrimage. To contrast the subtle background artwork, Diadora has applied its logo and the classic circular 'G' club crest in a sharp, dark green on the chest, while subtle gold piping accents the shoulder lines.

The most striking colorful details of the kit are reserved for the sleeve cuffs, which feature vibrant, tricolor bands of blue, green, and yellow. Upon closer inspection, these colored stripes are inscribed with repeating "Divino Pai Eterno" text, further cementing the jersey's homage to the region's spiritual traditions.

What are your thoughts on this intricately detailed Diadora and Goiás Romaria kit? Let us know in the comments below.

OFFICIAL
0
91
1h

All-New Liverpool 26-27 Kit Font Released

OFFICIAL
7
7.6K
1h
+5

Aldosivi 2026 Home and Away Kits Released

Kappa has officially unveiled the new home and away kits for Argentine side Aldosivi ahead of the second half of the 2026 season. Launched under the campaign themes of "Familia" and "Barrio," the Italian sportswear brand has delivered a set of bespoke designs that celebrate the club's rich history and deep connection to its local community in Mar del Plata.

The Kappa Aldosivi 2026 home shirt is part of the "Familia" collection, which serves as a tribute to the inherited passion that unites different generations of the club's supporters. The design stays remarkably true to the team's historical visual identity, featuring the classic green and yellow vertical stripes. The green stripes have a subtle pattern.

Complementing the primary strip is the new Aldosivi 2026 away kit, introduced as part of the "Barrio" collection to honor the local neighborhood and the people who define the club's everyday identity. This alternative jersey opts for a modern look in black with gradient logos and elements.

OFFICIAL
0
96
1h

Adidas F50 Messi 2026 World Cup 'El Último Tango' Signature Boots Leaked - Best Look Yet

LEAK
3
22.4K
1h

Adidas Mexico 2026 World Cup Pre-Match Shirt Leaked - Official Pictures

LEAK
0
4.3K
1h

Jordan 2026 World Cup Home, Away & Third Kits Released

OFFICIAL
1
525
1h