Reebok to Return to European Football
- Reebok's European Return: Reebok is set to re-enter the European football market, specifically in the UK and Ireland.
- Sports Hub Group Partnership: Reebok has partnered with Sports Hub Group to manufacture and distribute apparel and accessories in the UK and Ireland.
- Reebok's Football Focus: This return marks a shift away from Adidas' attempt to rebrand Reebok as a fitness brand, with a renewed focus on football.
Update: The first picture of an upcoming Reebok product was shared by the UK/Ireland license owner of Reebok, the Sports Hub Group. We have no info on what it is showing - the colors evoke memories of Bolton. The English club is tied with Macron until 2032, but there still might be a way how Reebok and Bolton could cooperate again.
In the works 📌📌 Product development has already started and we can’t wait to show you what’s to come. We can’t reveal too much yet but keep your eyes peeled, it will be worth it.
Confirming the rumors, Reebok is set to make a comeback on the European market - at least in the UK and Ireland.
Former owner Adidas failed to rebrand Reebok as a fitness brand
Reebok was brought by Authentic Brands Group some years ago. This allowed Reebok to return to football, after Adidas unsuccessfully tried to rebrand Reebok as a fitness brand.
Reebok Sells UK/Ireland Sublicense to Sports Hub Group - Reebok Brand to Outfit Football Teams in the UK & Ireland
Authentic Brands Group (the owner of Reebok since it purchased the brand from Adidas some years ago) announced a partnership with Source Sport Limited T/A Sports Hub Group (SHG) for the Reebok brand today. Under this partnership, SHG will manufacture and distribute soccer and basketball training apparel, uniforms, sportswear, training accessories, and souvenirs for men, women, boys, and girls in the UK and Ireland.
Source Sport Limited T/A Sports Hub Group (SHG) currently already holds the rights for New Balance Teamwear in the UK and Patrick in Europe. The company is responsible for the Cardiff City kits, for example.
Reebok has already returned to the American stage, making the kits for Botafogo and Panama.
Which British/Irish teams would you like to see wearing Reebok kits? Let us know in the comments below.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
Trabzonspor 26-27 Home, Away, Third & Fourth Kits Released
Trabzonspor and Joma have officially released the club's new 2026-27 kit collection. The set features four distinct designs, unveiled by the Turkish club under the campaign slogan "En güzel formalar #BizdeVar".
The Joma Trabzonspor 2026-27 home kit features the thickest stripes seen during the brand's partnership with the club, presenting the classic claret and blue colors in a bold layout. The collection is completed by a solid blue away kit, a maroon third kit, and a black alternative fourth kit, offering a wide variety of options for the upcoming campaign.
Manchester City 26-27 Third Kit Leaked - Long-Sleeve Version
Footy Headlines can now leak 4 new pictures of the Puma Manchester City 26-27 third kit. Although it is a fake, the design is identical to the real one.
The kit was created using Puma's AI Creator tool in late 2024, with almost 180,000 kits designed by City supporters, and the final design was chosen from 10 finalists.
Unique Svolme Delsalma-4 LE Boots Spotted at 2026 World Cup
During the 2026 World Cup, an extremely rare pair of football boots was spotted on the feet of Japanese player Junnosuke Suzuki in Monterrey, Mexico. The boots in question are the Svolme Delsalma-4 LE, a limited-edition release from the Japanese sports brand Svolme. Suzuki's pair is one of only 1,248 produced globally, making it a highly exclusive model on the international stage. Thanks to @abcdefutbol.
The Svolme Delsalma-4 LE is designed as a touch-focused boot, featuring a premium kangaroo leather upper that provides a soft and natural feel on the ball. The brand, which is well-known in Japan but rarely seen in major global competitions, released this limited run to coincide with the tournament in North America. Suzuki’s choice to wear the Delsalma-4 LE highlights a unique piece of Japanese football equipment during the biggest international competition.
