Reebok to Return to European Football
Mar 6, 2024, by Chris
- Reebok's European Return: Reebok is set to re-enter the European football market, specifically in the UK and Ireland.
- Sports Hub Group Partnership: Reebok has partnered with Sports Hub Group to manufacture and distribute apparel and accessories in the UK and Ireland.
- Reebok's Football Focus: This return marks a shift away from Adidas' attempt to rebrand Reebok as a fitness brand, with a renewed focus on football.
Update: The first picture of an upcoming Reebok product was shared by the UK/Ireland license owner of Reebok, the Sports Hub Group. We have no info on what it is showing - the colors evoke memories of Bolton. The English club is tied with Macron until 2032, but there still might be a way how Reebok and Bolton could cooperate again.
In the works 📌📌 Product development has already started and we can’t wait to show you what’s to come. We can’t reveal too much yet but keep your eyes peeled, it will be worth it.
Confirming the rumors, Reebok is set to make a comeback on the European market - at least in the UK and Ireland.
Former owner Adidas failed to rebrand Reebok as a fitness brand
Reebok was brought by Authentic Brands Group some years ago. This allowed Reebok to return to football, after Adidas unsuccessfully tried to rebrand Reebok as a fitness brand.
Reebok Sells UK/Ireland Sublicense to Sports Hub Group - Reebok Brand to Outfit Football Teams in the UK & Ireland
Authentic Brands Group (the owner of Reebok since it purchased the brand from Adidas some years ago) announced a partnership with Source Sport Limited T/A Sports Hub Group (SHG) for the Reebok brand today. Under this partnership, SHG will manufacture and distribute soccer and basketball training apparel, uniforms, sportswear, training accessories, and souvenirs for men, women, boys, and girls in the UK and Ireland.
Source Sport Limited T/A Sports Hub Group (SHG) currently already holds the rights for New Balance Teamwear in the UK and Patrick in Europe. The company is responsible for the Cardiff City kits, for example.
Reebok has already returned to the American stage, making the kits for Botafogo and Panama.
Which British/Irish teams would you like to see wearing Reebok kits? Let us know in the comments below.
CS Sedan Ardennes 26-27 Home Kit Released
French club CS Sedan Ardennes has officially unveiled its new home kit for the 2026-27 season, manufactured by Kappa. Following the earlier launch of their off-white away strip, the new home shirt embraces a strong retro aesthetic steeped in the club's traditional colors and identity.
The Kappa CS Sedan Ardennes 26-27 home jersey features the club's classic green base detailed with tonal vertical pinstripes. A prominent white polo collar with red edge trim gives the shirt an elegant throwback feel, complemented by matching red and white sleeve cuffs and Kappa's signature logos along the sleeves. The club crest sits on the chest alongside the white Kappa branding and local sponsor E.Leclerc Sedan.
Presented inside the historic Château fort de Sedan, the jersey celebrates the team's Ardennes heritage under the motto "Fort depuis 1919." The new 26-27 home kit is now available to purchase through the club's official online store.
US Catanzaro 26-27 Away Kit Released
Italian Serie B club US Catanzaro 1929 and technical supplier EYE Sport have officially unveiled the club's new away kit for the 2026-27 season.
The EYE Sport US Catanzaro 26-27 away shirt is predominantly bright yellow, featuring an intricate marble-like abstract swirling graphic in off-white across the front and back. Contrasting red accents appear on the V-neck collar, sleeve cuffs, and side trim. The club crest is placed on the left chest, accompanied by red EYE Sport branding and the large Coop sponsor logo across the torso.
The new away uniform completes the club's lineup for the 26-27 campaign alongside the previously revealed red home shirt and the special third kit inspired by artist Mimmo Rotella.
Oldham Athletic 26-27 Third Kit Released - 60th Anniversary Throwback
Oldham Athletic and Puma have officially unveiled the club's new third kit for the 26-27 season. Celebrating a notable anniversary in Latics history, the shirt marks exactly 60 years to the day since Oldham first took to the pitch in tangerine on August 20, 1966.
The Puma Oldham Athletic 26-27 third jersey is predominantly tangerine orange, complemented by clean blue and white detailing. The design features a buttoned henley collar with white and blue trim, matching two-tone ribbed sleeve cuffs, and white side panels. A blue owl crest sits on the chest alongside a white Puma Cat logo and the white Bunkabin sponsor.
Blue shorts and tangerine socks complete the look of the new Oldham Athletic 26-27 third strip. Constructed using Puma dryCELL moisture-wicking technology and RE:FIBRE recycled materials, the kit is now available through the club's official channels.
Moneni Pirates 26-27 Home, Away & Third Kits Released
Eswatini Premier League side Moneni Pirates have unveiled their new kit collection for the 26-27 season, crafted in collaboration with kit manufacturer Umbro. The new collection highlights the club's distinctive pirate identity with bold, aggressive graphical treatments.
All three jerseys feature a prominent skull graphic illustrated across the lower front of the torso. The home shirt comes in a dark charcoal and black base with white and subtle red details, while the away version opts for a clean white design with tonal skull artwork. Completing the set, the third kit features a striking bright red base paired with bold white graphics and black trim.
Each jersey is rounded off with Umbro branding on the chest, the club's skull-and-crossbones badge, and the sponsor logo across the center.
AS Roma Become First Club to Wear Every Squad Number From 1 to 99
AS Roma have achieved a unique piece of football history by becoming the first club to have every squad number from 1 to 99 worn at least once. The rare milestone was unlocked following the arrival of 19-year-old Portuguese attacking midfielder Rodrigo Mora from FC Porto, who chose the previously untouched number 86 shirt. Big thanks to @asromainside.
Italian football has long been known for its relaxed shirt numbering rules compared to leagues with strict regulations like La Liga, allowing players in Serie A to freely select high and unconventional digits. Over the decades, Roma squads have paired timeless classics like Francesco Totti's number 10 and Daniele De Rossi's 16 with distinctive high numbers such as Stephan El Shaarawy's 92, Romelu Lukaku's 90, and Mile Svilar's 99.
With number 86 standing as the final missing piece of the puzzle, Mora's selection officially completes the entire 1 to 99 roster. A graphic celebrating the achievement visualizes all 99 shirts alongside notable Giallorossi players who have carried each number onto the pitch throughout the club's history.
1 - Wojciech Szczęsny
2 - Cafu
3 - Roger Ibañez
4 - Radja Nainggolan
5 - Evan Ndicka
6 - Aldair
7 - Lorenzo Pellegrini
8 - Adem Ljajić
9 - Edin Džeko
10 - Francesco Totti
11 - Mo Salah
12 - Saud Abdulhamid
13 - Maicon
14 - Patrik Schick
15 - Olivier Dacourt
16 - Daniele De Rossi
17 - Kouadio "Manu" Koné
18 - Matias Soulé
19 - Alisson Becker
20 - Federico Fazio
21 - Paulo Dybala
22 - Nicolò Zaniolo
23 - Gianluca Mancini
24 - Alessandro Florenzi
25 - Gini Wijnaldum
26 - Morgan De Sanctis
27 - Gervinho
28 - Enzo Le Fée
29 - Nicolás Burdisso
30 - Gerson da Silva
31 - Leon Bailey
32 - Vincent Candela
33 - Gabriel Batistuta
34 - Anass Salah-Eddine
35 - Tommaso Baldanzi
36 - Claudio Della Penna
37 - Leonardo Spinazzola
38 - Marco D'Alessandro
39 - Adrian Stoian
40 - Shabani Nonda
41 - Roger Ibañez
42 - Amadou Diawara
43 - Wesley França
44 - Kostas Manolas
45 - Stefano Pettinari
46 - Alessio Romagnoli
47 - Gianluca Caprari
48 - Mirko Antonucci
49 - Alessio Riccardi
50 - Michele Somma
51 - Silvio Anočić
52 - Edoardo Bove
53 - Daniele Verde
54 - Riccardo Ciervo
55 - Ebrima Darboe
56 - Alexis Saelemaekers
57 - Ruben Providence
58 - Filippo Missori
59 - Nicola Zalewski
60 - Alessandro Romano
61 - Niccolò Pisilli
62 - Cristian Volpato
63 - Daniel Fuzato
64 - Felix Afena-Gyan
65 - Filippo Tripi
66 - Buba Sangaré
67 - João Costa
68 - Antonio Arena
69 - Angeliño
70 - Giorgio De Marzi
71 - Raul Morichelli
72 - Luigi Cherubini
74 - Jan Oliveras
76 - Jacopo Mirra
77 - Henrikh Mkhitaryan
78 - Robinio Vaz
79 - Edoardo Morucci
80 - Ivan Pelizzoli
81 - Corentin Louakima
82 - Urby Emanuelson
83 - Antonio Mirante
84 - Jacopo Del Bello
85 - Riccardo Pagano
86 - Rodrigo Mora
87 - Aleandro Rosi
88 - Seydou Doumbia
89 - Stefano Okaka Chuka
90 - Romelu Lukaku
92 - Stephan El Shaarawy
93 - Marco Tumminello
94 - Federico Ricci
95 - Pierluigi Gollini
96 - Antonio Sanabria
97 - Bryan Zaragoza
98 - Mathew Ryan
99 - Mile Svilar
HŠK Zrinjski Mostar 26-27 Away Kit Released
Bosnian powerhouse HŠK Zrinjski Mostar and technical sponsor Macron have officially unveiled their new away kit for the 2026-27 season. The new strip introduces a bold and modern aesthetic that contrasts with the club's traditional white home jersey.
The Macron HŠK Zrinjski Mostar 26-27 away shirt features an eye-catching geometric checkerboard pattern in black and red across the front and sleeves. The red sections are layered with subtle diagonal striping, adding extra depth to the look. White accents appear on the V-neck collar, sleeve cuffs, and Macron Hero branding, while the club crest sits on the left chest. The M.T. Abraham Group logo is prominently printed on the center front in white, complemented by the INTERAGENT Mostar sponsor on the lower back.
The new away kit complements the previously launched 26-27 home kit and will be worn throughout the upcoming domestic league and cup campaign as well as in European fixtures.
