Reebok to Return to European Football

Update: The first picture of an upcoming Reebok product was shared by the UK/Ireland license owner of Reebok, the Sports Hub Group. We have no info on what it is showing - the colors evoke memories of Bolton. The English club is tied with Macron until 2032, but there still might be a way how Reebok and Bolton could cooperate again.

In the works 📌📌 Product development has already started and we can’t wait to show you what’s to come. We can’t reveal too much yet but keep your eyes peeled, it will be worth it.

Confirming the rumors, Reebok is set to make a comeback on the European market - at least in the UK and Ireland.

Former owner Adidas failed to rebrand Reebok as a fitness brand

Reebok was brought by Authentic Brands Group some years ago. This allowed Reebok to return to football, after Adidas unsuccessfully tried to rebrand Reebok as a fitness brand.

Reebok Sells UK/Ireland Sublicense to Sports Hub Group - Reebok Brand to Outfit Football Teams in the UK & Ireland

Authentic Brands Group (the owner of Reebok since it purchased the brand from Adidas some years ago) announced a partnership with Source Sport Limited T/A Sports Hub Group (SHG) for the Reebok brand today. Under this partnership, SHG will manufacture and distribute soccer and basketball training apparel, uniforms, sportswear, training accessories, and souvenirs for men, women, boys, and girls in the UK and Ireland.

Source Sport Limited T/A Sports Hub Group (SHG) currently already holds the rights for New Balance Teamwear in the UK and Patrick in Europe. The company is responsible for the Cardiff City kits, for example.

Reebok has already returned to the American stage, making the kits for Botafogo and Panama.

Which British/Irish teams would you like to see wearing Reebok kits? Let us know in the comments below.