1990s Vibes: French Club FC Versailles Signs Kit Deal With Konbini
- Partnership: French third-division club FC Versailles has partnered with French digital pop culture medium Konbini, with the logo appearing on the team's jerseys.
- Konbini's Background: Konbini is a French online media outlet founded in 2008, named after Japanese 24-hour convenience stores.
- Target Audience & Goals: The partnership aims to engage the 18-30 year-old demographic by combining sport, entertainment and pop culture, with accessible ticket prices for those under 25.
French third-division club FC Versailles has announced a partnership with Konbini, a leading digital pop culture medium in France. While a sponsorship deal in France's third division would not normally create much of a stir, the look of the logo on the shirts quickly made the deal go viral in France.
Konbini is a reference to the Japanese Konbini, a convenience store open 24 hours a day. It is a French online media founded in Paris in 2008 by David Creuzot and Lucie Beudet.
FC Versailles Announces Deal With Konbini
The FC Versailles partnership aims to combine sport, entertainment, and popular culture, targeting the age group of 18-30 year-olds.
As part of the collaboration, FC Versailles players will wear the Konbini logo on their jerseys. The colorful logo evokes memories of some of the most famous sponsors of the 1990s, e.g. the Faber Bochum kit.
The partnership aims to create a strong and engaged community that resonates with the preferences of the Gen Z population. The projects include "hyper-accessibility through affordable ticket prices for those under 25", reflecting Konbini's commitment to making its content freely available to the younger generation.
Konbini appeared on the sleeves of Lyon's kit in the 2020-21 season. The deal is similar to the partnership of Red Star FC and Vice, a youth magazine.
Do you like the look of Konbini's logo on FC Versailles's kits? Let us know in the comments below.
Jordan Brand Makes Historic World Cup Debut With Brazil 2026 Away Kit
The Jordan Brand has officially made its FIFA World Cup debut, partnering with the Brazilian national team for their 2026 away kit. This landmark collaboration marks the first time the iconic Jumpman logo has appeared on a national football team's jersey on the global stage, replacing the traditional Nike Swoosh. The kit has already seen on-pitch action during Brazil's opening matches of the tournament, cementing a historic crossover between basketball streetwear and international football.
The Jordan Brazil 2026 World Cup away kit features a striking royal blue base with black detailing, drawing inspiration from the vivid colors of the Amazonian poison dart frog.
Adidas F50 Hyperfast 26-27 New Season Boots Leaked - 4 New Pictures
Footy Headlines can now leak 4 new pictures of the new Adidas F50 Hyperfast '26-27 New Season' boots. Big thanks to shoptcrampons.
Everton de Viña del Mar 2026 Third Kit Released
The new Everton de Viña del Mar third kit for the 2026 season has been revealed. Made by Skechers, the alternative strip completes the club's lineup for the current Chilean Primera División campaign.
The launch of the third kit follows the introduction of the club's 2026 home kit, which was announced in December 2025 alongside the official confirmation of the Skechers partnership. The new third shirt offers a fresh design for the team, contrasting with the traditional look of the primary uniform. The club has been highly active recently, celebrating its 117th anniversary in June 2026.
AGF Aarhus 2026-27 Pre-Match Kit Released
Following the launch of their new home shirt earlier this month, Danish Superliga side AGF Aarhus has revealed their 2026-27 pre-match kit. The new pre-match top is produced by the club's technical sponsor, Craft, and will be worn during the upcoming season.
The Craft AGF Aarhus 2026-27 pre-match shirt features a unique look designed specifically for the players' pre-game preparations.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
France x MLB Baseball Jersey Released
The French Football Federation has officially launched a new crossover collaboration jersey with Major League Baseball.
The France MLB jersey features a classic baseball button-down design in the team's signature blue color, complete with the FFF crest and MLB branding.
Available now through the official FFF boutique and MLB Shop Europe, the new collaboration jersey retails for 140 Euro. The release has drawn some criticism from fans regarding its high price point of 140 euros.
Deportivo Independiente Medellín Returns to Original Crest
Colombian club Deportivo Independiente Medellín has officially announced a return to their original crest, reconnecting with their 1913 roots.
Unveiled on June 19, 2026, the updated identity features the club's historic first shield, which prominently displays the city's name and honors their successes during the amateur era. The decision to revert to this traditional emblem is described by the club as a return to their origins, aiming to celebrate the beginning of their history and strengthen their brand identity.
Scotland Add Motivational Phrases to 2026 World Cup Kits
The Scottish national team's equipment staff have taken an extra step to inspire their players during the 2026 World Cup by adding motivational phrases to the inner collar of their match shirts.
This initiative is part of the broader "Choose Scotland" campaign, which features messaging such as "You can’t choose where you’re born but you can choose who you stand with."