OFFICIAL: Adidas Liverpool Kit Deal Started - No More Nike
- Partnership Change: Liverpool has officially switched from Nike to Adidas as their official kit partner, starting August 1, 2025.
- Financials of the Deal: The new multi-year Adidas deal is worth more than £60 million per season, exceeding Nike's previous payment, and includes incentives based on sales and on-field performance.
- Contract Details: The Adidas deal spans five seasons, from 2025-26 to 2029-30, and aims to align Liverpool's earnings with other top Premier League clubs through increased revenue.
Update: It's finally August 1, 2025, and right at 12:00 AM, Liverpool has updated their website to feature the Adidas logo as the official partner. The launch of the Adidas Liverpool 2025-2026 home and away kits is scheduled for this morning.
Update: The Anfield is being prepared for the start of the Adidas deal on 1 August 2025, with the white "Nike" seats being replaced by the Adidas ones. The work was completed today. Thanks to @CarlitosMaidana for the image.
Update: Confirming the previous reports, Liverpool and Adidas have officially announced a multi-year partnership that will see Adidas once again become Liverpool's official kit partner from the 25-26 season, replacing Nike.
The partnership between Liverpool and Adidas will be effective from 1 August 2025. This means that the Adidas Liverpool 25-26 home kit will be launched on 1 August.
Image by @lfcdzn11 for Footy Headlines
Update: The new Adidas Liverpool deal is set to be worth more than 60 million GBP per season, more than what Nike paid (£30m per year + 20% royalty on all net sales). There is no exact figure on the deal due to the incentivized nature of the contract, which includes sales and on-field performances, as reported by the Times.
Liverpool's 2025-26 products are already appearing in Adidas data. The club will part ways with Nike after the 24-25 season (Summer 2025), and is, of course, not present in the Nike Fall/Winter 2025 offering.
Liverpool Adidas Kit Deal
Liverpool's current deal with Nike runs until the end of the 2024-25 season. Liverpool did not renew the contract and signed a new deal with Adidas. It will be the third time Adidas will make Liverpool's kits. The last time was for the period 2006-2012.
The new Adidas Liverpool deal runs for five seasons, from 2025-26 to 2029-30. The new deal will be worth more than what Nike currently pays Liverpool (£30m per year + 20% royalty on all net sales of merchandise other than footwear).
Adidas secured the contract after winning a competitive tender process, surpassing bids from Nike and Puma. Liverpool anticipates the new deal will bring its earnings in line with other top Premier League clubs like Arsenal, Manchester City, and Chelsea, whose kit deals also generate between £60-65 million annually.
Billy Hogan, chief executive officer at LFC, said: “Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time."
Graphic genius @lfcdzn11, for Footy Headlines, has imagined how the Adidas logo could look on the stands of the Anfield Stadium.
Check out all Liverpool kits on Football Kit Archive.
Do you like Adidas returning to Liverpool? Leave a comment below.
Puma EFL 26-27 Ball Released
The new Puma EFL 2026-27 match ball has been officially revealed, introducing the Puma Stellar Nitro model for the upcoming season. It will be used across the English Football League, encompassing the Championship, League One, and League Two.
The Puma EFL 2026-27 Stellar match ball features an updated panel shape, moving away from the previous Orbita edition.
Cambridge United 26-27 Away Kit Released
The new Cambridge United 2026-27 away kit has been revealed. Made by Umbro, the Cambridge United 2026-27 away jersey introduces a fresh sky-blue look for the League One side, offering a clean aesthetic for their travels next season.
The launch of the new away strip follows the release of the club's 'United in Endeavour' home kit earlier in the month, completing a contrasting set for the upcoming campaign.
Baník Ostrava 26-27 Home Kit Released
The Baník Ostrava 2026-27 home kit has been officially released today. Made by Macron, the new Baník Ostrava home shirt features a clean, predominantly white design that uniquely incorporates special Braille text elements into the fabric.
In a meaningful initiative by the Czech First League club, a portion of the proceeds from the sales of the new home jersey will be donated to support children with visual impairments.
1. FC Magdeburg 2026-27 Home Kit Released
FC Magdeburg and Hummel have officially revealed the club's new home kit for the 2026-27 2. Bundesliga season. The launch was announced under the club's hashtag #EINMALIMMER and brings back a classic design element from the team's history.
The Hummel 1. FC Magdeburg 2026-27 home shirt features a return to the popular striped look, combining the traditional blue and white colors to represent the club's identity. White Hummel chevrons adorn the shoulders, while the logos of sponsors Humanas and SWM are integrated in the club's colors. A special detail is found inside the collar, which pays tribute to Block U, the passionate supporter base of the team. Additionally, the club introduced a new font for the player names and numbers on the back.
Bohemians Praha 1905 26-27 Home Kit Released
Czech First League club Bohemians Praha 1905 have officially revealed their new 2026-27 home kit. Made by Puma, the new shirt will be worn in the upcoming domestic campaign.
The Puma Bohemians Praha 1905 2026-27 home jersey introduces a clean design in the club's traditional green and white colors. Produced by Puma, the kit stays true to the team's historic visual identity while offering a modern look for the Prague-based side as they prepare for the new season.
Standard Liege 26-27 Home Kit Released
Standard de Liège and Macron have officially unveiled the club's new 2026-27 home kit. The launch was accompanied by the message, "A shirt worn by a whole club," and features the club's employees modeling the new uniform.
The Macron Standard Liege 2026-27 home jersey features the traditional deep red base, highlighted by a subtle sublimated graphic of vertical stripes that thin out towards the center to create a sense of depth. A classic polo collar, embellished with a thin white line that is mirrored on the sleeve cuffs, adds a refined touch to the design. The white Macron Hero logo sits on the right chest opposite the embroidered club crest.
Arsenal 26-27 Away Kit Leaked - 2 New Pictures
Footy Headlines can leak 2 new pictures of the new Arsenal 26-27 away kit, long-sleeve version. Although it is a fake, the design is identical to the real one.
Puma King Sole Plate Peels Off After Just Two World Cup 2026 Matches
Following just two matches at the tournament, close-up photos shared by @abcdefutbol reveal noticeable peeling and paint loss on the soleplate of the boots. This early degradation of a premium football boot raises questions about the materials used for the brand's latest footwear releases.
The boot issues add to a growing list of durability concerns for Puma during the 2026 tournament. Multiple national teams, including Morocco, Egypt, Paraguay, and Czechia, have experienced torn jerseys during match play.