FC Barcelona Leads Kit & Merchandise Revenue
- Revenue Leader: FC Barcelona leads all football clubs in kit and merchandise revenue with €179 million, combining kit deal income with sales from kits and other merchandise.
- Top 3 Clubs: Real Madrid and Bayern Munich follow FC Barcelona in second and third place, earning €155 million and €147 million respectively.
- Merchandise Growth: Merchandising revenues for European football clubs are 60% higher than pre-pandemic levels, indicating the growing popularity and commercialization of football.
FC Barcelona has emerged as the frontrunner in the realm of kit and merchandise revenue, according to an official report published by UEFA.
The UEFA Kit & Manchester Revenue analysis combines kit manufacturer sponsorship revenues with total merchandising revenues. It is part of the new European Club Finance and Investment Landscape Report.
The data does not reveal the exact sum each brand pays a club
The data doesn't reveal how many shirts each club sells but is a combination of three merchandise income (kit deal, income from kits & all other merchandise).
Top 20 Football Clubs by Kit & Merchandise Revenue
Barcelona is topping the list of the 20 clubs with the highest revenue from shirt sales in 2023, ahead of Real Madrid and Bayern Munich.
Barcelona earns €179 million from the Nike contract, sale of Nike shirts, and other merchandise. Real Madrid and Bayern Munich follow in second and third place, with Real set to earn €155 million and Bayern €147 million.
No Puma team is in the Top 10 - City is the best-ranked Puma team, ranked 11th
The best-placed Premier League club is Liverpool, which will generate €132 million. Manchester United will generate €130 million thanks to its contract with Adidas. The top ten is completed by Paris Saint-Germain, Arsenal, Chelsea, Juventus and Tottenham. Manchester City, Borussia Dortmund, and AC Milan, which are sponsored by Puma, generated €73 million, €54 million, and €51 million, respectively.
Merchandising revenues have increased significantly and are now 60% higher than the pre-pandemic levels of 2019. This indicates the growing popularity of European football clubs, as well as the increased commercialization of activities. In contrast, revenues from kit manufacturing remained stable in 2023, but were still 9% higher than the pre-pandemic revenue level of 2019.
Top 20 Clubs By Kit Deal + Merchandise Revenue
- Barcelona (Nike) - €179m
- Real Madrid (Adidas) - €155m
- Bayern Munich (Adidas) - €147m
- Liverpool (Nike) - €132m
- Manchester United (Adidas) - €130m
- Paris Saint-Germain (Nike) - €97m
- Arsenal (Adidas) - €89m
- Chelsea (Nike) - €87m
- Juventus (Adidas) - €74m
- Tottenham (Nike) - €74m
- Manchester City (Puma) - €73m
- Borussia Dortmund (Puma) - €54m
- AC Milan (Puma) - €47m
- Ajax (Adidas) - €41m
- Galatasaray (Nike) - €35m
- Leeds United (Adidas) - €35m
- Celtic (Adidas) - €34m
- Fenerbahce (Puma) - €31m
- Eintracht Frankfurt (Nike) - €26m
- Inter Milan (Nike) - €26m
Top 20 Clubs by Total Revenue
Are you surprised to see Barcelona leading the income from Kit & Merchandise Revenue? Let us know in the comments below.
Limited to 350 Pieces: Seongnam FC 2026 Third Kit Released
Seongnam FC and kit supplier Umbro have officially launched the club's 2026 third kit. Celebrating an unbroken 11-year partnership between the K League 2 side and the British brand under the concept "11 Years Together, Built for Today", the jersey arrives as an exclusive collector's release strictly limited to 350 numbered units.
The Seongnam FC 2026 third shirt introduces a refined champagne gold and cream base paired with black accents. A classic black ringer collar and matching cuffs frame the silhouette, complemented by black side flanks. Across the body, the fabric incorporates a subtle tonal jacquard pattern formed by repeating Umbro double diamonds in vertical stripes. A prominent condensed "SEONGNAM CITY" sponsor script sits across the center, accompanied by the Umbro logo and Seongnam's iconic magpie crest with surrounding stars. Alongside the cream outfield shirt, an equally striking magenta-pink goalkeeper version in the same template was also presented.
The special 11th-anniversary shirt follows the club's 2026 home and away strips, which were released earlier this year in February.
Persita Tangerang 26-27 Third Kit Released
Indonesian club Persita Tangerang has officially unveiled its new third kit for the 2026-27 season. Made in-house, the release follows the launch of their purple home and white away kits late last month, completing the Pendekar Cisadane's look for the new Super League campaign.
The Persita Tangerang 2026-27 third jersey introduces a clean look based around a deep forest green colorway. The front of the shirt features an intricate, tonal jacquard graphic pattern woven into the fabric, accented by contrasting white piping along the raglan sleeve seams and collar edge. A central stylized monogram crest sits front and center on the chest, positioned just above the Indomilk Moya sponsor wordmark finished in a muted sage tone.
Matching dark green shorts and socks complete the full uniform. The in-house third strip is already available through the club's official retail channels.
Special Virgil van Dijk x Patta Jersey Revealed
Amsterdam streetwear label Patta has teamed up with Netherlands captain Virgil van Dijk and Nike to unveil a vibrant, one-off football jersey for the Virgil's Legacy Trophy. The international under-13 tournament, founded by the Liverpool defender in collaboration with his formative club Willem II, brings together 16 elite youth academies from across Europe to compete in Tilburg.
The shirt draws deep inspiration from Van Dijk's Surinamese heritage, taking stylistic cues from traditional pangi cloth, a brightly patterned woven textile central to Maroon and Surinamese culture. The design ingeniously weaves together the primary colors of every participating club, including Liverpool, Barcelona, Bayern Munich, PSG, Ajax, and AC Milan, translating their identities into an eye-catching, blurred check motif across the entire shirt.
The reverse lists the complete roster of competing clubs under "The class of '26," complemented by a custom Patta x Nike co-branded jock tag on the lower hem.
The bespoke jersey has been created exclusively for the young players taking part in the tournament as a commemorative keepsake rather than receiving a general retail release.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.



