Great Diversity: French Champions by Brand
- Nike Dominance: Nike sponsors the most Ligue 1 championship teams over the last 36 seasons with 13 wins.
- Three Brand Eras: Ligue 1 champions' sponsorships are divided into three periods dominated by Adidas, Umbro, and then Nike.
- PSG's Era: PSG and Nike have dominated the recent era with 12 league titles in the last 13 seasons.
PSG's Ligue 1 23-24 championship sees Nike sponsor the Ligue 1 champions for the 13th time, well ahead of Adidas. Let's take a look at all the French champions by brand over the last 36 seasons (1988-2024) with Footy Headlines and Classic Football Shirts (@classicshirts).
1988-2024 Ligue 1 Champions by Brand
via Classic Football Shirts (@classicshirts).
The brands sponsoring Ligue 1 championship teams are divided into three distinct periods, with 3 teams - 3 different brands:
- 1988-1993: Marseille - Adidas: 5 consecutive championships
- 2002-2008: Lyon - Umbro: 6 consecutive championships
- 2011-2024: PSG - Nike: 12 league titles in the last 13 seasons with PSG dominating
Since the 1988-89 season until now, we can see the diversity of brands that have sponsored the Ligue 1 championship team, from big brands (Nike, Adidas, Umbro) to many smaller ones (Le Coq Sportif, Uhlsport, Diadora, ...).
- Nike: 13
- Adidas: 8
- Umbro: 8
- Le Coq Sportif: 2
- Puma: 1
- New Balance: 1
- Uhlsport: 1
- Diadora: 1
- Kappa: 1
Nike leads with 13 wins.
PSG 23-24 Kits
Check out all Ligue 1 kits on Football Kit Archive.
Do you like PSG and Nike's 23-24 Ligue 1 championship? Comment below.
Vintage Football Shirts
from Cult Kits
2011/12 Marseille *Player Issue* Away Shirt (L) Adidas
Cult Diego 1994 Argentina Tee
2009/10 Everton Donovan #9 Home Shirt (L) Le Coq
O'Fenomeno Brazil 1998 Ronaldo Tee
2002/04 Spain De Pedro #11 Away Shirt (L) Adidas
2010/11 Greenock Morton Training Shirt (XXL) Vision
2019/20 Valencia *BNWT* Stadium Shirt (S) Puma
1988/90 Umbro #1 GK Template Shirt (L)
2012/13 Porto James #10 Home Shirt (S) Nike
2004/05 Real Madrid Zidane #5 Home Shirt (M) Adidas
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