Great Diversity: French Champions by Brand

Apr 30, 2024

by PTG

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Nike Dominance: Nike sponsors the most Ligue 1 championship teams over the last 36 seasons with 13 wins.
Three Brand Eras: Ligue 1 champions' sponsorships are divided into three periods dominated by Adidas, Umbro, and then Nike.
PSG's Era: PSG and Nike have dominated the recent era with 12 league titles in the last 13 seasons.

PSG's Ligue 1 23-24 championship sees Nike sponsor the Ligue 1 champions for the 13th time, well ahead of Adidas. Let's take a look at all the French champions by brand over the last 36 seasons (1988-2024) with Footy Headlines and Classic Football Shirts (@classicshirts).

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1988-2024 Ligue 1 Champions by Brand

via Classic Football Shirts (@classicshirts).

The brands sponsoring Ligue 1 championship teams are divided into three distinct periods, with 3 teams - 3 different brands:

1988-1993: Marseille - Adidas: 5 consecutive championships

2002-2008: Lyon - Umbro: 6 consecutive championships

2011-2024: PSG - Nike: 12 league titles in the last 13 seasons with PSG dominating

Since the 1988-89 season until now, we can see the diversity of brands that have sponsored the Ligue 1 championship team, from big brands (Nike, Adidas, Umbro) to many smaller ones (Le Coq Sportif, Uhlsport, Diadora, ...).

Nike: 13
Adidas: 8
Umbro: 8
Le Coq Sportif: 2
Puma: 1
New Balance: 1
Uhlsport: 1
Diadora: 1
Kappa: 1

Nike leads with 13 wins.