Newcastle United Wins Injunction Against Sports Direct
Apr 15, 2024, by Chris
- Injunction Outcome: Sports Direct's attempt to force Newcastle United to sell Adidas kits in their stores was rejected by the court.
- Exclusive Sales Agreement: Newcastle United has an exclusive agreement with JD Sports to sell the new Adidas kits, limiting availability to club stores, JD Sports, and Adidas.
- Kit Launch Dates: The Adidas Newcastle United 24-25 home kit will launch on June 7, 2024, with the away and third kits following in July and August, respectively.
Sports Direct has failed in its bid to get Newcastle United to sell its Adidas kits for the coming season in Sports Direct's stores.
We also get to know the launch dates of the Adidas Newcastle United 24-25 kits
Former Newcastle owner Mike Ashley runs Sports Direct. There is a long history of disputes between Mike Ashley and Newcastle United.
Sports Direct Fails to Win Injunction Against Newcastle United
Newcastle United has an exclusive agreement with JD Sports to sell the kits. Sports Direct had argued that this agreement was an abuse of the club's dominant position.
There might be a later decision favoring Sports Direct
The court rejected Sports Direct's application for an injunction. However, the judge stated that the refusal to grant the injunction made a speedy procedure more urgent, not less so. So there might be a later decision favoring Sports Direct. The court now expects the parties to make proposals quickly or to submit their own proposals shortly.
Newcastle United switches to Adidas for the 2024-2025 season. The club's agreement with Adidas and JD Sports means that the Adidas Newcastle United 24-25 kits will be only available via the club stores, JD Sports, and Adidas.
In the tribunal hearing, it also became public that when Adidas is set to launch their 2024-25 Newcastle United replica kits.
- Adidas Newcastle United 24-25 Home Kit – To Be Launched on 7 June 2024
- Adidas Newcastle United 24-25 Away Kit – To Be Launched in July 2024
- Adidas Newcastle United 24-25 Third Kit – To Be Launched in August 2024
Do you think it is unfair that Adidas Newcastle United's 2024-25 kits will not be available via independent retailers? Let us know in the comments below.
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