Sunderland Announces Hummel Kit Deal - 24-25 Home & Away Kits Leaked
- New Kit Partnership: Sunderland AFC has partnered with Hummel for a five-year, multi-million-pound deal, starting July 2024.
- Kit Designs Leaked: The 24-25 Sunderland Hummel home and away kits have been leaked, featuring designs inspired by the brand's previous collaboration with the club.
- Historical Significance: This partnership marks a return to the iconic collaboration between Sunderland and Hummel from 1988 to 1994, highlighting the importance of the English market for Hummel.
Sunderland AFC today announced a new partnership with Hummel, marking a return to their iconic collaboration between 1988 and 1994 - check out the full Sunderland Kit History on Football Kit Archive.
Starting July 2024, Hummel will be the Club’s Technical Kit Partner in a multi-million-pound deal spanning five years. This agreement stands as one of the club’s largest commercial deals.
The Sunderland 24-25 Hummel kits already got leaked, revealing classy designs inspired by Hummel's first stint with the club.
SAFC’s Chief Brand and Commercial Officer David Bruce said: “We have been working on this agreement throughout the season and we are delighted to welcome Hummel back to Sunderland. Although multiple global brands expressed an interest in SAFC, our ownership group made it clear that any agreement had to be fully bespoke and custom to our Club.”
The legacy continues…#SAFC x @hummel1923 pic.twitter.com/FNAc949xrY
— Sunderland AFC (@SunderlandAFC) April 12, 2024
CEO Hummel UK, Neil Burke: "We are thrilled to announce our long-term partnership with Sunderland AFC. With boundless excitement, we embrace our reunion with Sunderland 30 years after the chevrons left the iconic kit. Reaffirming our presence in the heart of English football, our return not only underscores the enduring significance of our partnership but also highlights the pivotal role of the English market in our global strategy.”
Do you like to see Hummel team up with Sunderland again after 30 years? Comment below.
Vintage Football Shirts
from Cult Kits
2002/04 Netherlands Robben #19 Home Shirt (S) Nike
2017/18 Manchester United *BNWT* Adidas Tango Training Jacket (XS)
2017/18 Preston Nike Training Jacket (M)
1978/80 Dallas Tornado *BNWT* Home Shirt (M) Admiral Nasl
2015/16 AC Milan Anthem Jacket (M) Adidas
1988/90 Germany T-Shirt (S) Adidas
2002/03 Venezia Home Shirt (XL) Kelme
2015/16 Atletico Madrid Jesus Gamez #18 *Player Issue* Home Shirt (M) Nike
2006/08 Arsenal V.Persie #11 Home Shirt (M) Nike
2007/08 LA Galaxy Beckham #23 Away Shirt (XL) Adidas
Turkey 2026 World Cup Pre-Match Shirt Revealed - Streamlined Nike Template for Smaller Nations
Nike's preparations for the 2026 World Cup are being finalized with the reveal of the new Turkey pre-match shirt.
Rather than receiving a bespoke design, the new Nike Turkey 2026 World Cup pre-match jersey utilizes a highly visible, streamlined template that the American sportswear brand will be rolling out across its wider portfolio of sponsored national federations.
The defining feature of the Turkey 2026 pre-match shirt is its bold, all-over geometric graphic. The template consists of tightly packed, wavy zig-zag lines that warp and curve to create a dynamic optical illusion across the entire torso and sleeves. For the Turkish national team, this busy pattern is executed in vibrant, contrasting shades of red and dark orange.
Nike is applying this exact same streamlined template to several other national teams, simply adjusting the color palettes to suit each country. European sides like Norway and Finland, alongside South American heavyweights Uruguay, will all sport identical pre-match designs featuring their respective national colors applied to the same wavy graphic.
What are your thoughts on Nike utilizing a shared, streamlined template for its 2026 national team pre-match shirts? Let us know in the comments below.
