Sunderland Announces Hummel Kit Deal - 24-25 Home & Away Kits Leaked
Apr 12, 2024, by Pat
- New Kit Partnership: Sunderland AFC has partnered with Hummel for a five-year, multi-million-pound deal, starting July 2024.
- Kit Designs Leaked: The 24-25 Sunderland Hummel home and away kits have been leaked, featuring designs inspired by the brand's previous collaboration with the club.
- Historical Significance: This partnership marks a return to the iconic collaboration between Sunderland and Hummel from 1988 to 1994, highlighting the importance of the English market for Hummel.
Sunderland AFC today announced a new partnership with Hummel, marking a return to their iconic collaboration between 1988 and 1994 - check out the full Sunderland Kit History on Football Kit Archive.
Starting July 2024, Hummel will be the Club’s Technical Kit Partner in a multi-million-pound deal spanning five years. This agreement stands as one of the club’s largest commercial deals.
The Sunderland 24-25 Hummel kits already got leaked, revealing classy designs inspired by Hummel's first stint with the club.
SAFC’s Chief Brand and Commercial Officer David Bruce said: “We have been working on this agreement throughout the season and we are delighted to welcome Hummel back to Sunderland. Although multiple global brands expressed an interest in SAFC, our ownership group made it clear that any agreement had to be fully bespoke and custom to our Club.”
The legacy continues…#SAFC x @hummel1923 pic.twitter.com/FNAc949xrY
— Sunderland AFC (@SunderlandAFC) April 12, 2024
CEO Hummel UK, Neil Burke: "We are thrilled to announce our long-term partnership with Sunderland AFC. With boundless excitement, we embrace our reunion with Sunderland 30 years after the chevrons left the iconic kit. Reaffirming our presence in the heart of English football, our return not only underscores the enduring significance of our partnership but also highlights the pivotal role of the English market in our global strategy.”
Do you like to see Hummel team up with Sunderland again after 30 years? Comment below.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
