No More BOXT: Leeds United Announces New Red Bull Front-of-Shirt Deal
May 30, 2024, by Phan Tich Giay
- New Sponsor: Leeds United will have Red Bull as their front-of-shirt sponsor starting the 24-25 season, replacing BOXT.
- Red Bull Partnership: Red Bull will also become a minority shareholder and the club's exclusive energy drink partner.
- Unusual Deal: This is Red Bull's first major sponsorship deal with a football club they do not fully own.
After just one season with BOXT, Leeds United has officially announced Red Bull as its front-of-shirt sponsor deal from the 24-25 season. Leeds United will play in the Championship next season - the club just a few days ago failed to promote to the Premier League in playoff.
Leeds United Announces New Red Bull Front-of-Shirt Deal
The new Leeds United Red Bull deal will take effect from the 24-25 season. The deal will see Red Bull become a minority shareholder in Leeds United and the club's front-of-shirt partner from next season.
The Red Bull branding will feature on the front of Leeds United men’s and women’s first team kits. Red Bull will also become the club’s Exclusive Energy Drink Partner, with branding featured inside Elland Road and during the club’s official media appearances.
“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” said Paraag Marathe, Chairman of Leeds United. “As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”
Leeds United Kit With Red Bull Logo
It's unusual for Red Bull to sponsor a football club the company does not own. Red Bull is the front-of-shirt sponsor for several clubs the company owns, like RB Leipzig, RB Salzburg, and New York Red Bulls. This is the company's first major independent deal, even though Red Bull also acquired stacks in the club.
Check out all Leeds United FC kits on Football Kit Archive.
Do you like that Red Bull will feature on Leeds' kits? Comment below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
