No More BOXT: Leeds United Announces New Red Bull Front-of-Shirt Deal
May 30, 2024, by Phan Tich Giay
- New Sponsor: Leeds United will have Red Bull as their front-of-shirt sponsor starting the 24-25 season, replacing BOXT.
- Red Bull Partnership: Red Bull will also become a minority shareholder and the club's exclusive energy drink partner.
- Unusual Deal: This is Red Bull's first major sponsorship deal with a football club they do not fully own.
After just one season with BOXT, Leeds United has officially announced Red Bull as its front-of-shirt sponsor deal from the 24-25 season. Leeds United will play in the Championship next season - the club just a few days ago failed to promote to the Premier League in playoff.
Leeds United Announces New Red Bull Front-of-Shirt Deal
The new Leeds United Red Bull deal will take effect from the 24-25 season. The deal will see Red Bull become a minority shareholder in Leeds United and the club's front-of-shirt partner from next season.
The Red Bull branding will feature on the front of Leeds United men’s and women’s first team kits. Red Bull will also become the club’s Exclusive Energy Drink Partner, with branding featured inside Elland Road and during the club’s official media appearances.
“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” said Paraag Marathe, Chairman of Leeds United. “As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”
Leeds United Kit With Red Bull Logo
It's unusual for Red Bull to sponsor a football club the company does not own. Red Bull is the front-of-shirt sponsor for several clubs the company owns, like RB Leipzig, RB Salzburg, and New York Red Bulls. This is the company's first major independent deal, even though Red Bull also acquired stacks in the club.
Check out all Leeds United FC kits on Football Kit Archive.
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Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
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