"Puma Takes Over Bundesliga"
May 14, 2024, by Chris
- Puma's Bundesliga Dominance: Starting in the 2024-25 season, Puma will be the leading kit supplier in the Bundesliga, outfitting six teams.
- New Team Acquisitions: Puma gained three new Bundesliga teams in 2024-25: RB Leipzig, St. Pauli and Holstein Kiel, the latter two newly promoted to the Bundesliga.
- Unexpected Success: Puma's securing of six team sponsorships is considered a major success, with some being acquired when they were second division teams.
Starting from the 2024-25 season, Puma is set to become the dominant brand in the German Bundesliga, marking a significant shift in the league's sponsorship landscape. Big thanks to Football Kit Archive for the historical info and great infographics.
Puma to Make Kits for 6 Teams in 2024-25 Bundesliga Season
In the 2024-2025 season, Puma will outfit six Bundesliga teams, including three new teams: Leipzig, St. Pauli, and Holstein Kiel (the latter two gained promotion).
Among the new additions to Puma's roster is RB Leipzig, a club previously under Nike's banner. It is Puma's second German Champions League team after Dortmund in Germany.
Additionally, cult club St. Pauli joins the Puma family through a newly inked deal, after the club made its kits in-house for the past few years. The last Bundesliga newcomer to Puma's portfolio is Holstein Kiel, who gained promotion for the first time in its history.
It's an unexpected major success for Puma
For Puma, producing kits for six Bundesliga teams was an unexpected major success. Heidenheim, Kiel, and St. Pauli were all second Bundesliga teams when signed.
No other brand will supply more than three teams next Bundesliga season. Nike likely has three teams as the second-placed brand, while Adidas only has two.
While this expansion marks a significant milestone for Puma, it's not a record for Puma in the Bundesliga. However, it was long ago. In the 1990-1991 season, Puma boasted sponsorships with seven Bundesliga teams.
Puma's record are 7 teams, dating back to the 1990-1991 season
Are you surprised to see Puma leading the German Bundesliga with a big gap? Let us know in the comments below.
Erling Haaland Shows Off Nike Phantom 6 Signature Boots
Manchester City star Erling Haaland has provided the clearest look yet at his upcoming Nike Phantom 6 signature boots for the 26-27 season. After previously being spotted wearing the pair during training sessions with the Norwegian national team, the striker shared an image holding the finished low-cut boots inside the dressing room.
The new signature boots feature a Sky Blue and White color scheme that aligns naturally with Manchester City's primary colors. A distinctive cloud-like graphic wraps around the heel and rear section of the boot, adding an exclusive graphic touch over the light blue upper.
The Nike Phantom 6 Haaland boots are scheduled for an official launch on 1 October 2026.
Spezia Calcio 26-27 Third Kit Released
Kappa and Italian club Spezia Calcio have officially unveiled their new third kit for the 26-27 season. Titled "Liberty Soul," the new strip draws direct inspiration from the local decorative art and architecture of La Spezia.
The Spezia Calcio 26-27 third shirt comes in a rich garnet base, overlaid with an intricate tonal floral pattern inspired by the Liberty-style stained-glass windows adorning historic buildings throughout the city. Clean white accents provide contrast on the Kappa logos, the club crest on the left chest, and the main shirt sponsor. Honoring club heritage, Spezia's historic 1944 championship badge is placed on the upper back below the collar.
The new third kit completes the club's 26-27 collection alongside the white 120th-anniversary home shirt and the black-and-gold away jersey. It is available to purchase now via Spezia's official online store.
Special Adidas Argentina Messi 2026 'Farewell' Kit Collection Leaked
Based on leaked image, our partner @whatthekit_x created a mockup of Leo Messi, Emiliano Martínez and Rodrigo De Paul wearing the special Argentina kit, goalkeeper kit and pre-match shirt, respectively, featured Messi's personal brand logo to honor his legendary career with the national team.
Napoli Women 26-27 Away Kit Released
Following the launch of their ocean-themed home strip, Napoli Women have unveiled their new away kit for the 26-27 season. Produced in partnership with Swedish brand Craft and creative agency Modì, the jersey represents the second chapter of the club's "Dagli abissi al cielo" (From the abyss to the sky) narrative concept.
The design draws unique inspiration from Urania, the Neapolitan protagonist of Ernesto Capocci's 1857 proto-science fiction novella about the first woman to journey to the Moon. Capocci, a famed astronomer and former director of Naples' Capodimonte Observatory, penned the story nearly a decade before Jules Verne. To reflect this lunar theme, the shirt adopts muted gray and lilac tones paired with a crater-like lunar soil texture across the raglan sleeves, side panels, and shorts. A crisp white panel on the upper back features the inscription "To the Moon," while the chest carries Napoli Women's new emblem rendered in pearl-white 3D PVC.
Accrington Stanley 26-28 'Stanley-Noir' Third Kit Released
Accrington Stanley have officially unveiled their brand-new 'Stanley-Noir' third kit for the 26-28 seasons, designed in direct collaboration with technical sponsor Macron. The strip adopts a sleek, dark steel gray aesthetic characterized by a subtle diagonal wave pattern across the torso, paired with monochrome white applications for the embroidered club badge, Macron Hero, and front-of-shirt sponsor Wham, who return for their tenth consecutive campaign. Rounded off with dark shorts and socks featuring Fagan & Whalley branding, the new alternate strip is now available to purchase through the club's online store and physical retail shop.
Unreleased Puma Ultra Nitro 7 Boots Spotted On Pitch
A brand-new colorway of the next-generation Puma Ultra Nitro 7 football boots has been spotted on the pitch, laced up by Kevin Santos during a recent pre-match warm-up. The unreleased pair gives us our first look at what Puma has in store for its flagship speed silo in the upcoming autumn collection. Thanks to rkidfootball & bootsclub.
The spotted boots feature a clean white base highlighted by an eye-catching purple and blue gradient that wraps around the toe box and lower lateral section. Puma completes the aesthetic with dark Cat branding outlined along the upper and subtle light blue accents across the collar and soleplate, offering a sharp contrast to the bold launch edition.