Bayer Leverkusen Announces New Kit Sleeve Sponsor
Jun 13, 2024, by Chris
- New Sleeve Sponsor: Bayer Leverkusen has partnered with Niedax Group as their new kit sleeve sponsor after Trive's contract ended.
- Agreement Duration: The sponsorship agreement with Niedax Group will last three seasons, until June 2027, featuring the logo on the team's sleeves during matches.
- Expanded Partnership: The agreement extends Niedax Group's long-term relationship with Bayer Leverkusen and includes support for the club's women's, youth, and e-sports teams.
German Bundesliga champions Bayer 04 Leverkusen this week announced a new kit sleeve sponsorship with the Niedax Group, a leading manufacturer of cable laying systems. This partnership comes after the contract with the previous sleeve partner, Trive, ended after two years.
Niedax Logo to Feature on Leverkusen Kits For Three Seasons, Until 2027
The sleeve sponsorship agreement between the Niedax Group and Bayer 04 will last until June 30, 2027, and will include logo presence on the team's sleeves during Bundesliga matches and international competitions over the next three years.
The financial terms of the deal between Bayer Leverkusen and Niedax have not been disclosed.
The Niedax Group has been a partner of Bayer 04 since 1997 and this new partnership strengthens their long-standing cooperation.
As part of the agreement, the Niedax Group will also support the women's team, youth teams, and the e-sports team of Bayer 04 Leverkusen. The Niedax Group is a global company with over 2,600 employees and operates in over 30 countries, specializing in cable laying systems primarily used in various sectors such as infrastructure, industrial, and energy.
Do you like the look of the Niedax logo on Bayer's 24-25 kit? Let us know in the comments below.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
