Juventus Rejects Riyadh Air Main Kit Sponsor Deal, Offer Too Low
Jun 23, 2024, by Chris
- Sponsorship Negotiations: Juventus is looking for a new main kit sponsor to replace Jeep.
- Riyadh Air Offer Rejected: Juventus rejected a €20 million per year offer from Riyadh Air, which they considered too low.
- Uncertain Future Sponsor: Juventus may release their 24-25 home kit without a sponsor, and Jeep might extend its deal.
Juventus is actively negotiating with potential sponsors to replace the Jeep brand on its shirts. Now Juventus insider Antonio Corsa J (@antoniocorsa) has revealed that Juventus rejected an offer from Saudi Arabia-owned airline Riyadh Air.
Juventus Rejects Riyadh Air's 20 Million Euro/Year Offer to Replace Jeep as Shirt Sponsor
How the Riyadh Air logo could look on Juventus' kits - mock-uo by Footy Headlines.
Riyadh Air has made an offer worth €120 million over six years, averaging €20 million per year. However, this offer was rejected. Comparatively, Jeep has been paying Juventus an average of €45 million per year, though this figure dropped to €38 million last season due to Juventus not playing in European competitions.
At the moment, there is nothing else concrete about a possible new main sponsor for Juventus. This makes it likely that the Juventus 24-25 home kit will be released sponsor-free and that Jeep will ultimately extend its Juventus deal.
Juventus 2024-25 Home Kit
The new Adidas Juventus 2024-25 home football jersey is a traditional white and black with two large black vertical stripes running across the Adidas logo and Juventus crest. Officially, the colors are simply "White/Black".
Juventus 24-25 Home Kit Leaked
Do you hope that Juventus will launch and sell its 24-25 home kit without a sponsor? Would the Riyadh Air logo fot the kit? Let us know in the comments below.
CR Belouizdad 26-27 Home Kit Released
Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.
The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.
Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.
Vitesse 26-27 Airborne Kit Released
Dutch club SBV Vitesse and technical partner Robey Sportswear have officially launched their special 2026-27 Airborne kit. Continuing an annual tradition that dates back to 2007, the kit commemorates the 1944 Battle of Arnhem and Operation Market Garden, and will be worn during the club's annual Airborne fixture in September.
Themed "V van Vrijheid" (V for Freedom), the shirt also pays tribute to a silent act of resistance during the club's 50th anniversary in 1942, when players formed a large 'V' on the pitch in a subtle nod to the Allied Victory sign. The jersey is presented in a deep bordeaux base covered in dynamic tonal chevron patterns that form subtle 'V' shapes across the torso. Contrasting sky blue accents highlight the collar, sleeve cuffs, and underarm panels, with a white poppy placed centrally on the chest between the Robey branding and the club crest.
Matching bordeaux shorts and sky blue socks decorated with claret chevrons complete the uniform. The Robey Vitesse 26-27 Airborne kit is available to purchase now through the club's official online store.
Cambodian Premier League Becomes First Asian League to Introduce "Debut" Sleeve Patches
The Cambodian Premier League has surprised kit enthusiasts and football followers by introducing an official "CPL DEBUT" sleeve patch, making it the first domestic league in Asia to adopt a dedicated debut patch on match shirts. While high-profile competitions across the continent like the Saudi Pro League, Japan's J.League, and South Korea's K League have yet to implement such badges, Cambodia's top flight has embraced the global trend.
Positioned directly underneath the official Cambodian Premier League crest on the right sleeve, the badge features a compact rectangular design with a bold red background and white "CPL DEBUT" lettering. The patch is applied to kits exclusively for players making their first-ever career appearance in the Cambodian Premier League, commemorating their milestone game on the pitch.
The concept takes inspiration from the debut patch movement that originated in American sports like Major League Baseball and Major League Soccer, which recently expanded to European football via UEFA and Topps for the UEFA Champions League. While the Cambodian version is an independent initiative by the league rather than a licensed trading card memorabilia tie-in, it adds a unique detail and collectible charm to debutants' match-worn shirts.
Newcastle United Announce BetMGM Partnership Extension
Newcastle United have officially announced a multi-year extension of their commercial partnership with BetMGM. The renewed agreement sees the operator, part of the LeoVegas Group, continue in its role as the Magpies' Official UK and European Betting Partner heading into the 26-27 season and beyond.
The collaboration first started in 2023 alongside BetMGM's launch in the UK market, following an earlier renewal in 2024. Over the past three seasons, the relationship has established a major presence on matchdays at St. James' Park, focusing primarily on fan engagement and digital activations rather than kit branding.
As part of the extended deal, Newcastle and BetMGM confirmed the return of the popular BetMGM Half-Time Challenge. The activation offers supporters attending home fixtures the opportunity to take to the pitch at the break and compete for prizes, including a trip to Las Vegas.
Footy Headlines Is Back on Instagram
Footy Headlines has officially returned to Instagram with a brand new account, @footyheadlinesoff. The comeback brings the site's football kit leaks, boot news, and gear coverage back to the platform.
You can follow the new official account on Instagram now via @footyheadlinesoff to keep track of all upcoming kit leaks and shirt releases.
