Juventus Rejects Riyadh Air Main Kit Sponsor Deal, Offer Too Low

Jun 23, 2024

by Chris

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Sponsorship Negotiations: Juventus is looking for a new main kit sponsor to replace Jeep.
Riyadh Air Offer Rejected: Juventus rejected a €20 million per year offer from Riyadh Air, which they considered too low.
Uncertain Future Sponsor: Juventus may release their 24-25 home kit without a sponsor, and Jeep might extend its deal.

Juventus is actively negotiating with potential sponsors to replace the Jeep brand on its shirts. Now Juventus insider Antonio Corsa J (@antoniocorsa) has revealed that Juventus rejected an offer from Saudi Arabia-owned airline Riyadh Air.

Juventus Rejects Riyadh Air's 20 Million Euro/Year Offer to Replace Jeep as Shirt Sponsor

How the Riyadh Air logo could look on Juventus' kits - mock-uo by Footy Headlines.

Riyadh Air has made an offer worth €120 million over six years, averaging €20 million per year. However, this offer was rejected. Comparatively, Jeep has been paying Juventus an average of €45 million per year, though this figure dropped to €38 million last season due to Juventus not playing in European competitions.

At the moment, there is nothing else concrete about a possible new main sponsor for Juventus. This makes it likely that the Juventus 24-25 home kit will be released sponsor-free and that Jeep will ultimately extend its Juventus deal.

Juventus 2024-25 Home Kit

The new Adidas Juventus 2024-25 home football jersey is a traditional white and black with two large black vertical stripes running across the Adidas logo and Juventus crest. Officially, the colors are simply "White/Black".

Juventus 24-25 Home Kit Leaked

Do you hope that Juventus will launch and sell its 24-25 home kit without a sponsor? Would the Riyadh Air logo fot the kit? Let us know in the comments below.