Hertha Berlin Announces New Main Kit Sponsor + 24-25 Kit Colors Leaked & Mock-Up

The new Cheltenham Town home shirt was released today. It is made by Adidas and will be worn in the 2026-27 League Two campaign.

The Adidas Cheltenham Town 2026-27 home jersey introduces a fresh design for the club, created by the German sportswear brand for the upcoming season. It features the club's traditional colors and crest, ready for their upcoming League Two fixtures.

The Adidas Cheltenham Town 2026-27 home football shirt is available to purchase directly through the club's official channels following its official launch.

Bishop Auckland FC have officially launched their new home and away kits for the 2026-27 Northern Premier League Division One East season. Made by O'Neills, the new shirts will be worn during the club's upcoming non-league campaign.

The 2026-27 home kit was initially unveiled in late May, featuring a bespoke design that incorporates the club's traditional colors. It is joined by the newly released away shirt, which was announced today to complete the club's matchday wardrobe for the year ahead.

Both the home and away jerseys feature the standard O'Neills manufacturer logos alongside the Bishop Auckland club crest. The designs are finished with integrated local sponsor logos across the front, adhering to the classic aesthetic of English non-league football.

Japanese J1 League club Urawa Red Diamonds have officially unveiled their new 2026-27 kits, made by Nike. This release marks a notable milestone as it coincides with the J.League's historic transition to an autumn-spring schedule for the upcoming season.

The Nike Urawa Red Diamonds 2026-27 kits feature updated designs that maintain the team's traditional identity. The home kit features a red base with a subtle zigzag lightning pattern running down the front of the shirt. Meanwhile, the away kit offers a more traditional look, featuring a predominantly white design with a polo collar, finished with gold logos and black detailing.

Adidas and Puerto Rican superstar Bad Bunny are set to release a new football-inspired lifestyle shoe, the Bad Bunny x Adidas F50 Ghost Sprint, in a "Dark Marine" colorway. Blending the brand's archival soccer and running designs, the new model repurposes the Ghost Sprint track shoe with detailing from the iconic F50 football boots. The collaboration offers a streamlined, low-profile silhouette with a distinctive web-like mesh overlay.

The "Dark Marine" edition features a multi-toned purplish upper enveloped by a pale ice blue spider-web mesh structure. This stabilizing shell merges athletic functionality with a street-ready aesthetic, directly inspired by early 2000s football boots. The design is completed with a sleek sole unit that includes traction-inspired details reminiscent of indoor football footwear.

The Bad Bunny x Adidas F50 Ghost Sprint "Dark Marine" is scheduled to launch on July 18, 2026. The shoes will retail at 160 USD and are expected to be available through Adidas and select retailers.

The new SG Dynamo Dresden home kit for the 2026-27 season was officially unveiled today. Made by Jako, the shirt introduces a classic retro look that pays homage to the club's historic 1991-92 campaign, which was their first season in the unified German Bundesliga.

The Jako SG Dynamo Dresden 2026-27 home shirt features a striking yellow and black design, highlighted by a woven jacquard stripe pattern that includes subtle "Dynamo Dresden" lettering with a glossy finish. It boasts black sleeves and armpit sections, an enlarged embroidered club crest, and custom back numbers incorporating the "SGD" acronym. Dubbed the "Löwen" (Lions) kit, the design perfectly complements the club's recently released 90s-inspired goalkeeper jersey.

The Jako SG Dynamo Dresden 2026-27 home kit is available to purchase through the club's official online store.

Spanish La Liga club Deportivo Alavés has officially announced a long-term technical sponsorship deal with Italian sportswear brand Macron, effective from the 2026-27 season.

Negotiated through Grupo Baskonia-Alavés, the multi-club partnership covers both the football team and the associated basketball club, Saski Baskonia. Under the agreement, Macron will supply match kits, training apparel, and leisurewear for the first teams, women's teams, and youth academies across both organizations. Macron replaces Puma, which had served as the official kit supplier for Deportivo Alavés for four seasons since the 2022-23 campaign.

The Italian brand has stated that the unique identity and culture of the Basque Country will be a central source of inspiration for the upcoming 2026-27 kit collections, aiming to combine technical innovation with a strong sense of local belonging.

Japanese club Shimizu S-Pulse has officially unveiled its new Puma kits for the new 2026-27 season. The release coincides with the J.League's transition to an autumn-to-spring calendar, and the club has chosen a classic aesthetic for this new era.

The new Shimizu S-Pulse 2026-27 kits feature the return of the club's iconic globe map design, an element that has been a staple of their most historic uniforms. Under the theme From Shimizu to the World, the shirts prominently display the globe graphic across the front, paying homage to the club's heritage.

The new Cliftonville away kit was released today. It is made by O'Neills and will be worn in the 2026-27 NIFL Premiership.

The O'Neills Cliftonville 2026-27 away jersey features a full 90s retro design, taking heavy inspiration from the club's iconic 1993-1995 shirt. To complete the classic aesthetic, the O'Neills Cliftonville 2026-27 away football shirt comes with a traditional polo collar and is available in long sleeves.

The O'Neills Cliftonville 2026-27 away kit is available to purchase now.

Scottish Premiership side St Johnstone has officially launched its new away kit for the 2026-27 season.

The St Johnstone 2026-27 away jersey was recently showcased to the public, with new signing Ruari Paton pictured wearing the strip. Under the new agreement running until 2029, Puma provides the Saints with high-performance match kits, training wear, and off-pitch apparel. The away kit offers a fresh alternative for the team's travels while incorporating modern design elements and Puma's standard performance technology.

FC Emmen and sponsor Stanno have officially launched the club's new home kit for the 2026-27 season.

The Stanno FC Emmen 2026-27 home shirt features the club's traditional red and white colors. It includes the slogan "Onze rood & witte kleuren, samen gedragen," which translates to "Our red & white colors, worn together." The design also pays homage to the club's local identity with the inclusion of their well-known motto, "Hier kom ik weg."