Valenciennes Announces Hummel Kit Deal
Jun 12, 2024, by Chris
- New Kit Supplier: Valenciennes has partnered with Hummel, a Danish sportswear brand, replacing Acerbis as their kit provider starting July 1.
- Contract Length: The agreement between Valenciennes and Hummel is a four-season deal, lasting until the end of the 2027-28 season.
- Hummel's Return: This marks Hummel's return to outfitting Valenciennes, having previously done so in the 1996-97 season.
Historic French club Valenciennes (VAFC - relegated to National D3) has announced that Danish sportswear brand Hummel will become its new equipment supplier starting July 1. Hummel replaces Acerbis.
Hummel to Make Valenciennes 2024-2025 Kits
Hummel and Valenciennes signed a four-season contract, valid until the end of the 2027-28 season. This partnership marks Hummel's return to VAFC, as the Danish brand previously outfitted the club in the 1996-97 season.
Yoann GODIN, VAFC General Manager: "VAFC is very proud to welcome Hummel as the club's new partner. We were convinced by the quality of the products and the marketing approach of our new equipment supplier. Hummel fits in perfectly with our desire to renew and develop the VAFC brand throughout our territory".
Maxime LEFEUVRE, Country Manager France Hummel: "We are proud to be associated with Valenciennes FC, which has a historic place in French soccer and passionate supporters! It's a natural partnership based on shared values of solidarity, authenticity, and the desire to move forward. The club will benefit from our know-how and unique ranges, faithful to the colors and heritage of the Rouge et Blanc while paying tribute to its supporters. This partnership strengthens our presence in France, our roots in a great footballing region and illustrates the dynamism of the brand".
The Hummel Valenciennes 24-25 home jersey will be unveiled in early July. It remains to be seen if Hummel will provide the club with 100% bespoke kits.
Do you like that Hummel will make Valenciennes kits from the 2024-2025 season? Let us know in the comments below.
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Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
