Sheffield Wednesday Wants to Ban Fans Wearing Counterfeit Kits From Stadium

Aug 10, 2024

by PTG

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Stadium Ban: Sheffield Wednesday will ask fans wearing counterfeit shirts to leave Hillsborough stadium.
Revenue Protection: The club is taking action to combat counterfeit goods due to their impact on revenue.
Enforcement: The club will refuse printing services for fake shirts and may remove fans wearing them from the stadium.

Sheffield Wednesday has announced that they will protect their brand and stop the illegal trade in counterfeit goods by asking fans to leave if they are found wearing counterfeit shirts at Hillsborough stadium.

Sheffield Wednesday Wants to Ban Fans Wearing Counterfeit Kits From Stadium

The rise of counterfeit shirts continues to become increasingly evident in the football industry. This can have a direct impact on the club's revenues. Sheffield Wednesday are therefore taking steps to prevent the continued growth in the sale and use of counterfeit shirts.

To this end, requests for names and numbers to be printed on fake shirts in the Megastore will be refused.

In particular, Sheffield Wednesday have asked that counterfeit shirts not be displayed inside the Hillsborough stadium.

Anyone found to be wearing a fake shirt inside Hillsborough could be asked to leave, with information passed on to the relevant parties.

The official Sheffield Wednesday shirts can be purchased from the Owls Megastore or the club's online store. Sheffield Wednesday are selling short-sleeved shirts for £69 and long-sleeved shirts for £77.