Sunderland Extends Hummel Kit Deal
Apr 28, 2026, by Chris
- Partnership Extension: Sunderland AFC has extended its kit partnership with Hummel, building on their initial agreement that began in 2024.
- Financial Boost: The extension includes improved financial terms for Sunderland, reflecting their promotion to the Premier League.
- Future Launch: The first product range under the extended agreement is expected to launch before the 2026-27 season.
Sunderland AFC has officially announced a new multi-year extension to its kit partnership with Danish sportswear brand Hummel. The deal was originally already valid until 2029 - the deal was renewed that early to give Sunderland more money after their Premier League promotion.
Hummel to Continue Making Sunderland Kits
The original agreement, which began in the summer of 2024, saw Hummel return as Sunderland's kit supplier after a 30-year hiatus, replacing Nike. The initial partnership proved to be highly successful, with the club recording record replica shirt sales across the 2024-25 and 2025-26 seasons.
The new extension features "elevated commercial terms," reflecting Sunderland's increased profile and recent promotion to the Premier League.
Hummel UK Chief Executive Officer Neil Burke expressed his pride in extending the partnership, stating: "The response from fans locally and globally has been exceptional, and the Club’s growth in recent seasons makes this the perfect moment to take the partnership even further."
Sunderland fans can expect the first product range under this new extended agreement to be launched ahead of the 2026-27 season.
Discover all Sunderland jerseys on Football Kit Archive
Are you happy to see Sunderland extend their partnership with Hummel? Let us know in the comments below, and browse the 26-27 Kit Overview for all Premier League kit leaks.
Aston Villa 26-27 Third Kit On Sale Early in Adidas Store
Aston Villa's 26-27 third kit has gone on sale early at an official Adidas store in Tenerife ahead of its official launch.
Photos shared by supporter @squirrelvilla confirmed that the complete strip was available to buy in Playa De Las Americas, giving fans an early look at the new shirt and matching shorts in hand.
The Adidas Aston Villa 26-27 third shirt features a light icy blue base covered in an elaborate, repeating swirl pattern across the front and sleeves. Claret detailing highlights the crew neck collar, sleeve cuffs, and signature Three Stripes, while both the centered Adidas logo and Aston Villa crest sit prominently on the chest. The version bought in store was sold without a main front sponsor.
FC Penafiel 26-27 Home Kit Released
Portuguese Liga 2 club FC Penafiel has officially launched its new home kit for the 26-27 season, produced by Nike. The release heralds a new kit deal for the club, leaning into a classic aesthetic that honors their traditional Rubro-Negro identity.
The Nike FC Penafiel 26-27 home jersey is predominantly red, styled with a contrasting black polo collar and open v-neck cut. Adding to the retro design, the club badge is set within a dark circular crest frame on the left chest, accompanied by a black Nike Swoosh and white Abanca sponsorship branding across the chest.
The FC Penafiel 26-27 home shirt is available now through the club's official webshop, priced at €59.99.
Nigeria Women Update Crest With 10 Stars
At the 2026 Women's Africa Cup of Nations (WAFCON), defending champions Nigeria featured a special detail on their shirts: 10 stars added above their crest. The "Super Falcons" had never worn stars on their kits in previous WAFCONs.
The 10 stars represent Nigeria's 10 continental titles, celebrating their history as the most dominant team in African women's football. Big thanks to our Vietnamese partner @jerseystory_vn for the collage image.
