New Football Kit Brand 'Societas' Launched with Links to Renowned Borsche Studio
Aug 21, 2024, by Chris
- New Brand Launch: A new football kit brand called Societas has been launched, aiming to connect with the traditional football community.
- Creative Roots: Societas was founded by the creative minds behind A Kind of Guise and Bureau Borsche, both based in Munich.
- First Project: Societas's first collaboration was with the registered association of TSV 1860 München e.V., creating a bespoke members kit, which was a success.
The 24-25 kit release phase is virtually over. The hundreds of launches overshadowed everything else. Also, this summer, rather quietly alongside the many kit launches, a new and promising football kit entity has officially launched - Societas.
The Roots of Societas - A New Football Brand With Roots to A Kind of Guise & Bureau Borsche
Societas was founded in 2024 by the creative minds behind A Kind of Guise (Yasar Ceviker) and Bureau Borsche (Mirko Borsche), who are both based in Munich.
A Kind of Guise is unknown in the football world - it has its roots in fashion. A Kind of Guise designs and sells menswear, womenswear, and accessories with a focus on sustainability. A brand speaking above sustainability is undoubtedly nothing special these days - however, A Kind of Guise takes it seriously.
Borsche has worked with Inter, Venezia, Athens Kallithea, and Bayern Munich
All of the products are Made in Germany and Italy, mainly by small manufacturers. The brand only releases two collections per year and has a vast range of never-out-of-stock basics. However, the brand's prizes are so high that only a minority can afford them.
Meanwhile, Bureau Borsche is possibly the most successful design studio active in football in recent years. Borsche designed the new logo for the Italian giants Inter Milan in 2021. After that, Borsche was responsible for Venezia's kits until this summer (before Drake and Nike took over), plus for the visual rise of Greek club Athens Kallithea. Most recently, Borsche cooperated with Adidas for the trefoil third kits.
The Aim of Societas
The Societas website provides a first impression of what the brand wants to represent. Societas aims to connect with the traditional football community and emphasize local design and production. This very much sounds like standard marketing rhetoric, but the first project of the brand indicates that Societas takes it seriously.
Societas and 1860 bypass the unpopular investor with the members kit
For its first football kit (and first product ever), Societas teamed up with local club 1860 Munich. However, the brand did not produce or design the kit for the professional team. The pro team is partly owned by an unpopular investor, Hasan Ismaik. Instead, Societas teamed up with the traditional registered association, TSV 1860 München e.V., with a history of over 160 years (TSV stands for gymnastics and sports association).
The investor Hasan Ismaik is not only unpopular because he is an investor. Since his takeover, the merchandising rights at TSV 1860 München have been a central topic of conflict between TSV 1860 München e.V. and Hasan Ismaik. Ismaik controls 100% of the marketing income, cutting off the original club from important income.
Now, Societas and the club's registered association bypass the unpopular investor to release their own kit with the club crest.
The First Football Kit of Societas - TSV 1860 München e.V. Collaboration
As mentioned above, Societas's first collaboration was with the registered association of the famous club TSV 1860 München e.V., a club with over 160 years of history.
The partnership has resulted in a bespoke jersey that serves as a tribute to the club's loyal supporters. The design comes in green and gold and features 17 stripes, each representing one of the club's sports sections. The jersey is highlighted by a reimagined coat of arms in gold, symbolizing the club's pride and storied heritage.
The members kit has been much more popular than the official template kits by giant Nike
It is safe to say that the Societas 1860 München kit was a huge success. It was only sold locally to members at a recently reopened fan bar (now called Bamboleo) for a fair price of 60 euros. Limited to just 1,000 pieces, the classy shirt sold out almost instantly.
Template from US giant Nike vs. bespoke from local brand Societas
When comparing the official 1860 München 24-25 kits by Nike and the Members Club one by Societas, it becomes obvious that Societas' approach is surely the winner for fans. The Societas kit is 100% bespoke for a price of 60 euros, while the Nike kits are based on teamwear but cost 85 euros.
The Munich design studio Studio Johannes Bissinger has created a new visual identity for TSV 1860 München e.V., which was also launched this summer.
Societas Logo
The Societas logo reflects the brand's aim to have a deep connection to the football community. It shows a circle of unity, which looks a bit alien-like not only at first glance.
The Future of Societas
Footy Headlines has no further information about Societas' future cooperations and kits of Societas yet. Of course, we are working to provide you with (leaked) info as soon as we get it.
Societas offers both the design and production of kits, with its roots promising a high-quality result
It will be interesting to see if the brand can attract any larger members-owned football clubs, with the competition being extreme in the football kit market. Societas offers both the design and production of kits and wants to give smaller teams the opportunity to get decent, high-quality, bespoke football kits - a praiseworthy approach when we see the teamwear kits of many small clubs.
Will Societas become a name in the football kit industry? Let us know in the comments below, and follow Societas on Instagram if you are interested in the brand's development.
PSG 26-27 Third Kit Concept Based On Leaked Image
Based on the previous leaked pictures, our partner @whatthekit_x have provided a concept of how the PSG 26-27 third kit would look like on their stars Doué and Dembélé. The shorts and socks are expected to carry the same motif and colorway as of the shirt's, creating a uniform ovarall look for the European champions.
What do you think of the PSG's 26-27 third kit? Let us know your thoughts in the comments below.
Queen of the South 26-27 Third Kit Released - Designed by Local School Pupil
Scottish League One club Queen of the South has officially launched its new 26-27 third kit, manufactured by Macron. What makes the release particularly unique is that it was designed by Rex, a pupil from Dalbeattie Primary School, who won a club competition that saw an impressive 1,883 entries submitted from 27 local primary schools.
The Macron Queen of the South 2026-27 third jersey introduces an eye-catching look based on bold diagonal stripes alternating between pink, black, and purple. The sleeves are dominated by bright pink with black cuffs, matched by a clean black V-neck collar. White detailing finishes the shirt, including the Macron Hero emblem, local sponsor Gavin Edgar Joinery on the chest, and a recolored monochrome club crest.
Completing the Queen of the South 26-27 third strip are black shorts and socks. The full kit is available now through the club's official online store and physical club shop.
Kifisia FC 26-27 Home & Away Kits Released
Greek Super League club Kifisia FC and German kit maker Erima have officially revealed the team's new home and away kits for the 26-27 campaign. Both designs introduce the branding of new front-of-shirt sponsor Tutu Deals.
The Erima Kifisia 26-27 home jersey features a timeless navy blue base covered with subtle white vertical pinstripes extending across the front and sleeves. A sharp white V-neck collar matches the clean white Erima chest branding, while the club's signature plane tree leaf crest sits proudly on the left breast.
The 26-27 away kit opts for a clean white base adorned with an intricate, tonal root-inspired graphic pattern across the body. Navy and gold trim decorates both the polo collar and the sleeve cuffs, with elegant gold detailing applied to the club crest and manufacturer logo to round off the look.
AC Bellinzona 26-27 Home & Away Kits Released
Italian brand Acerbis and Swiss side AC Bellinzona have officially unveiled the club's new home and away kits for the 26-27 season. The Ticino outfit, competing in the Swiss Promotion League, receive a coordinated pair of shirts defined by a bold cross design across the front.
The AC Bellinzona 26-27 home shirt arrives in the club's signature deep granata, highlighted by a prominent white cross spanning across the entire front of the jersey. Reversing the colorway, the 26-27 away jersey uses a clean white base complemented by the same large cross graphic in dark red.
Both jerseys feature a symmetrical, centered layout. The Acerbis wordmark and Bellinzona's diamond-shaped badge sit vertically above each other on the upper chest, while the sponsor emblem is aligned right in the center of the cross.
Ederson Continues Cutting Sleeves at Fenerbahçe
Heading into his second season in the Süper Lig, the 33-year-old goalkeeper was once again spotted taking the pitch in a cut-sleeve jersey. Simply because Fenerbahçe does not offer a short-sleeve kit option from Adidas.
At his previous clubs like Rio Ave, Benfica, and Manchester City, Ederson always had short-sleeve versions to him. His time at Fenerbahçe marks one of the rare instances in his professional career where Ederson has worn long sleeves on the pitch.
Special thanks to What The Kit for the spot and the collage.
Bordeaux 26-27 Away Kit Released
Following the launch of their home strip, Girondins de Bordeaux and Hummel have officially unveiled the club's new away kit for the 26-27 season. Amidst severe off-pitch turmoil and administrative relegation to the amateur leagues, the French club has looked to the most celebrated period in its history for design inspiration, presenting a shirt that pays tribute to the famous 1986-87 double-winning side.
The Hummel Bordeaux 26-27 away jersey is predominantly white, framed by dark navy panels across the shoulders and sleeves that house the Danish brand's signature chevrons. A classic white polo collar features discreet red trim along the edges, which is echoed on the sleeve cuffs. Completing the retro aesthetic, the left chest bears the club's circular 1980s crest rather than the modern badge, delivering an unmistakable nod to the golden era.
Presented without a main shirt sponsor, the clean retro shirt maintains a bespoke feel despite the team competing outside the professional ranks in Régional 1. Hummel continues to stand by the club under its multi-year partnership, with the kit priced at €89.95.
Adidas Croatia 26-27 Away Kit Leaked - Replica Version
Following early physical store sightings in Asia last month, the all-new Croatia 2026-27 away shirt has now gone on sale online at retailers including Pro:Direct Sport and Adidas in China ahead of its formal launch. The jersey represents one of the marquee pieces of Croatia's brand-new technical partnership with Adidas, which officially commenced on August 1 following the end of the nation's 26-year relationship with Nike. Big thanks to @thekitsbaia for the heads-up.
The Adidas Originals Croatia 26-27 away jersey features an EQT Blue base covered in an intricate tonal graphic pattern celebrating traditional Croatian lacemaking, a UNESCO-recognized craft associated with Pag and Lepoglava. Bright red-orange details highlight the V-neck collar, sleeve cuffs, and the signature three stripes along the shoulders. In line with the Originals aesthetic, the shirt features the classic Trefoil logo in white alongside the full-color HNS federation badge, finished with a stylized "Hrvatska" wordmark printed on the upper back.
