Juventus Ita Airways Main Kit Sponsor Deal Blocked by Italian State
Aug 13, 2024, by Chris
- Sponsorship Deal Blocked: The Italian Prime Minister reportedly blocked Juventus' sponsorship deal with Ita Airways.
- Ita Airways' Financial State: The block is likely due to the poor financial situation of Ita Airways, which is still fully government-owned.
- Sponsorship Details: The deal, reportedly signed, was for €41m total (€13.7m per season) and included marketing materials, with an updated design potentially removing the box around the logo, and replacing Jeep as the shirt sponsor.
Update: The Juventus sponsorship deal with Ita Airways has been reportedly blocked by Prime Minister Giorgia Meloni. The news was reported by Ilario Di Giovambattista, editorial director of Radio Radio.
Ita Airways is still 100% government-owned
The reasons for the block are believed to be related to the bad financial state of Ita Airways, which is still 100% government-owned (Lufthansa is allowed to acquire 41% of the shares). The sponsorship agreement was reportedly signed on July 29th in Rome, with marketing images already made. The deal would have been worth €41m (or €13.7m per season), which is way lower than everyone expected Juventus could get from a new main sponsor.
Update: As rightly noted by our followers, the Italian Serie A has a rule against sponsor logos being placed in a box. Therefore, the Ita Airways logo on the Juventus 24-25 kits will most likely feature a border only and no box. We have created mock-ups of the home and away kits with the possible looks of the Ita Airways logo [two for the home, two for the away].
Juventus is set to unveil Ita Airways as the new main sponsor for its match shirts, it is reported by Radio Radio.
Report: Ita Airways Becomes Main Sponsor on Juventus Shirts
Ita Airways replaces Jeep as Juventus kit sponsor. There is no further info on the Juventus Ita Airways sponsor deal yet, but Footy Headlines expects the deal to be worth around 20 million Euro/year.
The Juventus Ita Airways sponsorship deal comes at a crucial time for Juventus, as the club looks to restart and rebuild under Thiago Motta's leadership.
Since 2021, Ita Airways uses a blue color for its liveries and other branding. The blue likely won't be seen on Juventus' kits.
Do you like that Ita Airways is set to become Juventus' new main sponsor? Let us know in the comments below.
Sunderland 26-27 Third Kit Released
Sunderland AFC and Hummel have officially unveiled the club's new 26-27 third kit, drawing inspiration from the city's rich history of glassmaking. The new design boasts a deep blue base covered in a repeating tonal stained-glass graphic pattern, which incorporates the classic football emblem from Sunderland's iconic ship badge.
Elevating the shirt's look are metallic copper accents used for the retro Sunderland crest on the chest and the Hummel branding on the shoulders. The outer back neck area features the inscription "Glass Making Since The 7th Century" in matching copper text, paying homage to Monkwearmouth's historic St Peter's Church and the roots of local craftsmanship.
The Sunderland 26-27 third kit is accompanied by a broader capsule collection, including a matching varsity jacket and pre-match warm-up range, with official availability starting August 14, 2026.
Alcorcón 26-27 Away Kit Released
Spanish club AD Alcorcón and kit supplier Kappa have officially launched the team's new away strip for the 26-27 season. The new uniform brings a bold design to the pitch, combining a distinct color scheme with Kappa's signature template elements.
The Kappa AD Alcorcón 26-27 away shirt features a deep green base paired with striking red accents across the shoulders. All technical details and branding, including the monochromatic AD Alcorcón crest, the Kappa Omini logos on the chest and shoulders, and the main front sponsor, are applied in a vibrant red tone.
Completing the set, the new away kit is paired with green shorts featuring red side panels, alongside matching green socks. The full uniform is available through the club's official online store.
Woking FC 26-27 Away Kit Released
National League side Woking FC and kit maker Erreà have officially unveiled the club's new away kit for the 26-27 season. This follows the earlier launch of their new home shirt.
The Woking FC 26-27 away jersey features a yellow base detailed with thin vertical navy pinstripes. Navy accents are applied to the collar and sleeve cuffs, accompanied by subtle gold trimming on the sleeves. The kit is finished with a monochromatic navy club crest and matching sponsor branding from Nuffield Health across the chest.
For the home shirt, Woking sticks to tradition with a classic half-and-half red and white design. It features black ribbing around the crew collar and sleeve cuffs with white accent lines, maintaining a clean look for the 26-27 campaign.
Swansea City 26-27 Third Kit Released
Swansea City and Joma have officially launched the club's new third kit for the 26-27 Championship season. The new strip completes the Swans' kit collection for the campaign, offering a sleek look inspired by the local coastline.
The Joma Swansea City 26-27 third shirt features a black base overlaid with a subtle tonal wave pattern across the body. A classic polo collar and matching sleeve cuffs feature crisp white piping, complemented by silver-white detailing for the Joma logo, principal sponsor AG1, and the standalone swan crest.
As with the home and away jerseys, Welsh identity is embedded throughout the shirt, with "ABERTAWE" printed on the upper back neck and the club slogan "Ein Hanes. Ein Dyfodol. Ein Ffordd." featured inside the collar label. Black shorts and socks complete the new Swansea City 26-27 third kit.
Original UEFA Super Cup Sleeve Badge Was Removed
At the 2026 UEFA Super Cup, Paris Saint-Germain and Aston Villa wore the reigning Champions League and Europa League title-holder patches, respectively. This change started last year during the Super Cup clash between PSG and Tottenham Hotspur.
From 1998 to 2024, both teams competing in the UEFA Super Cup wore a single, generic tournament patch featuring the Super Cup trophy.
While PSG will continue wearing their Champions League patch throughout their continental campaign, Aston Villa's reigning Europa League champions patch will make its one and only appearance at the Super Cup. For their upcoming Champions League campaign, Villa will switch to a special Starball patch designated specifically for the reigning Europa League winners.
Big thanks to @jerseystory_vn for the information and collage image