Juventus Ita Airways Main Kit Sponsor Deal Blocked by Italian State
Aug 13, 2024, by Chris
- Sponsorship Deal Blocked: The Italian Prime Minister reportedly blocked Juventus' sponsorship deal with Ita Airways.
- Ita Airways' Financial State: The block is likely due to the poor financial situation of Ita Airways, which is still fully government-owned.
- Sponsorship Details: The deal, reportedly signed, was for €41m total (€13.7m per season) and included marketing materials, with an updated design potentially removing the box around the logo, and replacing Jeep as the shirt sponsor.
Update: The Juventus sponsorship deal with Ita Airways has been reportedly blocked by Prime Minister Giorgia Meloni. The news was reported by Ilario Di Giovambattista, editorial director of Radio Radio.
Ita Airways is still 100% government-owned
The reasons for the block are believed to be related to the bad financial state of Ita Airways, which is still 100% government-owned (Lufthansa is allowed to acquire 41% of the shares). The sponsorship agreement was reportedly signed on July 29th in Rome, with marketing images already made. The deal would have been worth €41m (or €13.7m per season), which is way lower than everyone expected Juventus could get from a new main sponsor.
Update: As rightly noted by our followers, the Italian Serie A has a rule against sponsor logos being placed in a box. Therefore, the Ita Airways logo on the Juventus 24-25 kits will most likely feature a border only and no box. We have created mock-ups of the home and away kits with the possible looks of the Ita Airways logo [two for the home, two for the away].
Juventus is set to unveil Ita Airways as the new main sponsor for its match shirts, it is reported by Radio Radio.
Report: Ita Airways Becomes Main Sponsor on Juventus Shirts
Ita Airways replaces Jeep as Juventus kit sponsor. There is no further info on the Juventus Ita Airways sponsor deal yet, but Footy Headlines expects the deal to be worth around 20 million Euro/year.
The Juventus Ita Airways sponsorship deal comes at a crucial time for Juventus, as the club looks to restart and rebuild under Thiago Motta's leadership.
Since 2021, Ita Airways uses a blue color for its liveries and other branding. The blue likely won't be seen on Juventus' kits.
Do you like that Ita Airways is set to become Juventus' new main sponsor? Let us know in the comments below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.