Chelsea to Sign Qatar Airways Main Kit Sponsor Deal?

Sep 25, 2024

by Chris

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Negotiations: Chelsea FC is in talks with Qatar Airways, Riyadh Air, and Turkish Airlines for a front-of-shirt sponsorship deal.
Sponsorship Challenge: Chelsea's lack of Champions League participation is making it harder to secure a lucrative sponsor.
Strong Contender: Qatar Airways is considered a strong contender due to its recent deal with UEFA Champions League.

Chelsea FC is reportedly in talks with Qatar Airways to become its new front-of-shirt sponsor. This is reported by Sky Sports Chief Reporter Kaveh Solhekol and quoted with more info by sponsorship insider Łukasz Bączek.

Chelsea in Talks with Qatar Airways & Two Other Airlines About Main Sponsor Deal

Chelsea FC is currently in discussions with Qatar Airways and two other major airlines, apparently Riyadh Air and Turkish Airlines, about securing a front-of-shirt sponsorship deal.

Qatar Airways just replaced Turkish Airlines as UEFA Champions League sponsor in a mega deal

The club has faced challenges in locking down a new sponsor. Chelsea’s absence from the Champions League this season has made negotiations more difficult, as top-tier sponsors often seek visibility in Europe’s premier football competition.

Despite these hurdles, the club remains engaged in talks with these major airlines to secure the right partnership. Qatar Airways, with its recent £70 million-a-year sponsorship deal with UEFA Champions League, is seen as a strong contender. However, Riyadh Air and Turkish Airlines are also in the mix, with Turkish Airlines having nearly secured a deal with Chelsea back in 2015.

Do you think Chelsea will find a lucrative main sponsor for the 2024-2025 season and possibly beyond? Let us know in the comments below.