Birmingham City Extends Nike Deal, Club to Get Bespoke Kits From Nike HQ
- Nike Deal Extension: Birmingham City has extended its partnership with Nike for a multi-year deal, including bespoke kits and products, and the 2025-2026 season will feature 150th anniversary kits.
- Undefeated Sponsorship: The club has also extended its deal with Undefeated for three years, where they will remain the main kit sponsor.
- Nike and Undefeated Relationship: The close relationship between Nike and Undefeated likely aided Birmingham City in securing a high-level Nike contract.
Birmingham City Football Club currently only plays in League One, England's third division. However, now the club has secured a new top deal with Nike.
Birmingham Extends Nike Football Kit Deal
As announced earlier this September, the club has extended its partnership with Nike, signing a new multi-year agreement. The deal includes the creation of bespoke kits and a wider range of products inspired by the club’s history.
The 2025-2026 season will see the release of Birmingham 150th anniversary kits
Birmingham City has already received custom-made kits based on Nike's latest template for the current 2024-2025 season. It's uncertain if the club has reached an even higher level now. It's likely that the club still won't receive 'authentic' Dri-Fit ADV kits, although we can't rule it out completely at this time.
This partnership comes at an important time as Birmingham City prepares for its 150th anniversary. The Nike design team has already begun developing special anniversary kits and merchandise that will reflect the club’s storied heritage.
Birmingham Extends Undefeated Main Kit Sponsor Deal
In addition to Nike, Birmingham City has also extended its deal with Undefeated, a leading US-based sportswear brand, for three more years, until 2027. Undefeated will remain the Main Kit Sponsor and continue to feature prominently on the club's kits and merchandise.
Undefeated and Nike have a tight relationship
Undefeated and Nike have a tight relationship, which probably helped the club to secure a high-level Nike contract.
Do you look forward to the Birmingham City 25-26 150th anniversary kits? Do you think the Nike HQ will deliver? Let us know in the comments below.
Cristiano Ronaldo Wears Special FIFA Legacy Patch at 2026 World Cup
Cristiano Ronaldo debuted a special FIFA Legacy sleeve patch on his Portugal kit during the 2026 World Cup, marking his historic sixth tournament appearance from 2006 to 2026.
Cristiano's Legacy badge features his signature pose.
The Legacy patch is an exclusive FIFA honor introduced to recognize players who have been selected for five or more World Cup squads. Ronaldo becomes the fourth player to wear the badge at the 2026 tournament, joining an elite group that includes Lionel Messi and Luka Modric, who are also sporting the Legacy patch alongside their respective individual award badges.
Adidas Teases Predator 1994 to 2026 World Cup Connection
Adidas has officially teased a connection between the original 1994 Predator boot and the upcoming 2026 World Cup. In a recent social media update, the brand highlighted the legacy of the iconic Predator silo, which was initially launched for the 1994 tournament hosted in the USA.
With the 2026 World Cup set to be co-hosted by the USA, Mexico, and Canada, Adidas is celebrating this 32-year journey as a full-circle moment for the boot. The brand noted that the Predator was made for the 1994 World Cup, and the tournament made the boot a legend. By stating that the road to glory continues, Adidas strongly suggests the upcoming release of special edition boots or a dedicated 2026 World Cup Predator model that pays homage to the 1994 original.
The teaser was accompanied by images showcasing the evolution of the Predator boot from its debut to its modern iteration. This announcement builds on recent Predator re-releases and limited editions, generating anticipation for what Adidas has planned for the 2026 tournament.
FC Barcelona 26-27 Home Kit Spotted on Sale Early
The new FC Barcelona 2026-27 home kit has been spotted on sale early at a Nike Store in Jeddah, Saudi Arabia, well ahead of its official launch. Shared by kit expert @memorabilia1899/@mohmash_, the retail images showcase the physical version of the shirt, which features unique multi-shade red and blue stripes designed as a tribute to the renovated Camp Nou.
