Birmingham City Extends Nike Deal, Club to Get Bespoke Kits From Nike HQ
- Nike Deal Extension: Birmingham City has extended its partnership with Nike for a multi-year deal, including bespoke kits and products, and the 2025-2026 season will feature 150th anniversary kits.
- Undefeated Sponsorship: The club has also extended its deal with Undefeated for three years, where they will remain the main kit sponsor.
- Nike and Undefeated Relationship: The close relationship between Nike and Undefeated likely aided Birmingham City in securing a high-level Nike contract.
Birmingham City Football Club currently only plays in League One, England's third division. However, now the club has secured a new top deal with Nike.
Birmingham Extends Nike Football Kit Deal
As announced earlier this September, the club has extended its partnership with Nike, signing a new multi-year agreement. The deal includes the creation of bespoke kits and a wider range of products inspired by the club’s history.
The 2025-2026 season will see the release of Birmingham 150th anniversary kits
Birmingham City has already received custom-made kits based on Nike's latest template for the current 2024-2025 season. It's uncertain if the club has reached an even higher level now. It's likely that the club still won't receive 'authentic' Dri-Fit ADV kits, although we can't rule it out completely at this time.
This partnership comes at an important time as Birmingham City prepares for its 150th anniversary. The Nike design team has already begun developing special anniversary kits and merchandise that will reflect the club’s storied heritage.
Birmingham Extends Undefeated Main Kit Sponsor Deal
In addition to Nike, Birmingham City has also extended its deal with Undefeated, a leading US-based sportswear brand, for three more years, until 2027. Undefeated will remain the Main Kit Sponsor and continue to feature prominently on the club's kits and merchandise.
Undefeated and Nike have a tight relationship
Undefeated and Nike have a tight relationship, which probably helped the club to secure a high-level Nike contract.
Do you look forward to the Birmingham City 25-26 150th anniversary kits? Do you think the Nike HQ will deliver? Let us know in the comments below.
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