Birmingham City Extends Nike Deal, Club to Get Bespoke Kits From Nike HQ
Sep 27, 2024, by Chris
- Nike Deal Extension: Birmingham City has extended its partnership with Nike for a multi-year deal, including bespoke kits and products, and the 2025-2026 season will feature 150th anniversary kits.
- Undefeated Sponsorship: The club has also extended its deal with Undefeated for three years, where they will remain the main kit sponsor.
- Nike and Undefeated Relationship: The close relationship between Nike and Undefeated likely aided Birmingham City in securing a high-level Nike contract.
Birmingham City Football Club currently only plays in League One, England's third division. However, now the club has secured a new top deal with Nike.
Birmingham Extends Nike Football Kit Deal
As announced earlier this September, the club has extended its partnership with Nike, signing a new multi-year agreement. The deal includes the creation of bespoke kits and a wider range of products inspired by the club’s history.
The 2025-2026 season will see the release of Birmingham 150th anniversary kits
Birmingham City has already received custom-made kits based on Nike's latest template for the current 2024-2025 season. It's uncertain if the club has reached an even higher level now. It's likely that the club still won't receive 'authentic' Dri-Fit ADV kits, although we can't rule it out completely at this time.
This partnership comes at an important time as Birmingham City prepares for its 150th anniversary. The Nike design team has already begun developing special anniversary kits and merchandise that will reflect the club’s storied heritage.
Birmingham Extends Undefeated Main Kit Sponsor Deal
In addition to Nike, Birmingham City has also extended its deal with Undefeated, a leading US-based sportswear brand, for three more years, until 2027. Undefeated will remain the Main Kit Sponsor and continue to feature prominently on the club's kits and merchandise.
Undefeated and Nike have a tight relationship
Undefeated and Nike have a tight relationship, which probably helped the club to secure a high-level Nike contract.
Do you look forward to the Birmingham City 25-26 150th anniversary kits? Do you think the Nike HQ will deliver? Let us know in the comments below.
PSG 26-27 Third Kit Concept Based On Leaked Image
Based on the previous leaked pictures, our partner @whatthekit_x have provided a concept of how the PSG 26-27 third kit would look like on their stars Doué and Dembélé. The shorts and socks are expected to carry the same motif and colorway as of the shirt's, creating a uniform ovarall look for the European champions.
What do you think of the PSG's 26-27 third kit? Let us know your thoughts in the comments below.
Queen of the South 26-27 Third Kit Released - Designed by Local School Pupil
Scottish League One club Queen of the South has officially launched its new 26-27 third kit, manufactured by Macron. What makes the release particularly unique is that it was designed by Rex, a pupil from Dalbeattie Primary School, who won a club competition that saw an impressive 1,883 entries submitted from 27 local primary schools.
The Macron Queen of the South 2026-27 third jersey introduces an eye-catching look based on bold diagonal stripes alternating between pink, black, and purple. The sleeves are dominated by bright pink with black cuffs, matched by a clean black V-neck collar. White detailing finishes the shirt, including the Macron Hero emblem, local sponsor Gavin Edgar Joinery on the chest, and a recolored monochrome club crest.
Completing the Queen of the South 26-27 third strip are black shorts and socks. The full kit is available now through the club's official online store and physical club shop.
Kifisia FC 26-27 Home & Away Kits Released
Greek Super League club Kifisia FC and German kit maker Erima have officially revealed the team's new home and away kits for the 26-27 campaign. Both designs introduce the branding of new front-of-shirt sponsor Tutu Deals.
The Erima Kifisia 26-27 home jersey features a timeless navy blue base covered with subtle white vertical pinstripes extending across the front and sleeves. A sharp white V-neck collar matches the clean white Erima chest branding, while the club's signature plane tree leaf crest sits proudly on the left breast.
The 26-27 away kit opts for a clean white base adorned with an intricate, tonal root-inspired graphic pattern across the body. Navy and gold trim decorates both the polo collar and the sleeve cuffs, with elegant gold detailing applied to the club crest and manufacturer logo to round off the look.
AC Bellinzona 26-27 Home & Away Kits Released
Italian brand Acerbis and Swiss side AC Bellinzona have officially unveiled the club's new home and away kits for the 26-27 season. The Ticino outfit, competing in the Swiss Promotion League, receive a coordinated pair of shirts defined by a bold cross design across the front.
The AC Bellinzona 26-27 home shirt arrives in the club's signature deep granata, highlighted by a prominent white cross spanning across the entire front of the jersey. Reversing the colorway, the 26-27 away jersey uses a clean white base complemented by the same large cross graphic in dark red.
Both jerseys feature a symmetrical, centered layout. The Acerbis wordmark and Bellinzona's diamond-shaped badge sit vertically above each other on the upper chest, while the sponsor emblem is aligned right in the center of the cross.
Ederson Continues Cutting Sleeves at Fenerbahçe
Heading into his second season in the Süper Lig, the 33-year-old goalkeeper was once again spotted taking the pitch in a cut-sleeve jersey. Simply because Fenerbahçe does not offer a short-sleeve kit option from Adidas.
At his previous clubs like Rio Ave, Benfica, and Manchester City, Ederson always had short-sleeve versions to him. His time at Fenerbahçe marks one of the rare instances in his professional career where Ederson has worn long sleeves on the pitch.
Special thanks to What The Kit for the spot and the collage.
Bordeaux 26-27 Away Kit Released
Following the launch of their home strip, Girondins de Bordeaux and Hummel have officially unveiled the club's new away kit for the 26-27 season. Amidst severe off-pitch turmoil and administrative relegation to the amateur leagues, the French club has looked to the most celebrated period in its history for design inspiration, presenting a shirt that pays tribute to the famous 1986-87 double-winning side.
The Hummel Bordeaux 26-27 away jersey is predominantly white, framed by dark navy panels across the shoulders and sleeves that house the Danish brand's signature chevrons. A classic white polo collar features discreet red trim along the edges, which is echoed on the sleeve cuffs. Completing the retro aesthetic, the left chest bears the club's circular 1980s crest rather than the modern badge, delivering an unmistakable nod to the golden era.
Presented without a main shirt sponsor, the clean retro shirt maintains a bespoke feel despite the team competing outside the professional ranks in Régional 1. Hummel continues to stand by the club under its multi-year partnership, with the kit priced at €89.95.