PSG Announces Snipes Back-of-Shirt-Sponsor Deal

Today, September 23, 2024, Snipes (officially written in UPPERCASE letters, SNIPES) was announced as the Official Culture & Community Partner of Paris Saint-Germain (PSG). The partnership, set for three years, will also feature the Snipes logo on the back of the PSG Men’s First Team jerseys during Ligue 1 matches.

The Snipes logo will not be featured in the Champions League, which does not allow back-of-shirt-sponsors.

Snipes Becomes Official Culture & Community Partner of Paris Saint-Germain

The logo is featured in a monochrome version on the kits, without the orange of the main logo.

The financial details and the length of the Snipes PSG deal remain unknown for now. According to the press release, the collaboration goes beyond traditional sponsorships, aiming to embed Snipes' cultural influence within PSG's activities. The streetwear and sneaker retailer will leverage PSG's global reach, amplifying its presence, particularly in France, which it has identified as a key growth market.

Dennis Schröder, Snipes' CEO, expressed his pride in this deal, calling it the biggest in Snipes' history. He emphasized that the collaboration aims to have a meaningful local and global impact, rather than focusing solely on logo placement or traditional advertising. According to Schröder, the partnership reflects the strong lifestyle appeal of PSG and its alignment with Snipes' values.

The partnership will also integrate with Snipes' charity program, "Snipes serves,” offering children and adolescents in the Paris region opportunities in sports and cultural education, further expanding to all territories linked to both Snipes and PSG.

Do you like the Snipes logo on PSG's kit? Let us know in the comments below.