PSG Announces Snipes Back-of-Shirt-Sponsor Deal
Sep 23, 2024, by Chris
- Partnership Announcement: Snipes was announced as the Official Culture & Community Partner of Paris Saint-Germain (PSG) in a three-year deal.
- Jersey Branding: The Snipes logo will appear on the back of the PSG Men’s First Team jerseys during Ligue 1 matches, but not in Champions League matches.
- Broader Collaboration: The partnership goes beyond traditional sponsorship, focusing on cultural influence, community impact, and charity initiatives, particularly in France.
Today, September 23, 2024, Snipes (officially written in UPPERCASE letters, SNIPES) was announced as the Official Culture & Community Partner of Paris Saint-Germain (PSG). The partnership, set for three years, will also feature the Snipes logo on the back of the PSG Men’s First Team jerseys during Ligue 1 matches.
The Snipes logo will not be featured in the Champions League
The Snipes logo will not be featured in the Champions League, which does not allow back-of-shirt-sponsors.
Snipes Becomes Official Culture & Community Partner of Paris Saint-Germain
The logo is featured in a monochrome version on the kits, without the orange of the main logo.
The financial details and the length of the Snipes PSG deal remain unknown for now. According to the press release, the collaboration goes beyond traditional sponsorships, aiming to embed Snipes' cultural influence within PSG's activities. The streetwear and sneaker retailer will leverage PSG's global reach, amplifying its presence, particularly in France, which it has identified as a key growth market.
Dennis Schröder, Snipes' CEO, expressed his pride in this deal, calling it the biggest in Snipes' history. He emphasized that the collaboration aims to have a meaningful local and global impact, rather than focusing solely on logo placement or traditional advertising. According to Schröder, the partnership reflects the strong lifestyle appeal of PSG and its alignment with Snipes' values.
The partnership will also integrate with Snipes' charity program, "Snipes serves,” offering children and adolescents in the Paris region opportunities in sports and cultural education, further expanding to all territories linked to both Snipes and PSG.
Do you like the Snipes logo on PSG's kit? Let us know in the comments below.
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Dubbed the "Lightning Kit," the predominantly black uniform honors late club founder Wayne Estopinal and the former Louisville Lightning indoor soccer team that played from 2009 to 2012. The shirt features a subtle chevron stripe pattern across the front inspired by storm clouds, while striking yellow lightning bolts decorate the right sleeve. Rounding out the look with matching black shorts, the 2026 third jersey joins the previously released home and away options and is now available for purchase through the official club store.
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Manchester United 26-27 Away Kit Leaked - 14 Official Images
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The new Adidas Raków Częstochowa 26-27 home and away shirts both feature custom looks with Adidas' 2026 polo collar.
