PSG Announces Snipes Back-of-Shirt-Sponsor Deal
Sep 23, 2024, by Chris
- Partnership Announcement: Snipes was announced as the Official Culture & Community Partner of Paris Saint-Germain (PSG) in a three-year deal.
- Jersey Branding: The Snipes logo will appear on the back of the PSG Men’s First Team jerseys during Ligue 1 matches, but not in Champions League matches.
- Broader Collaboration: The partnership goes beyond traditional sponsorship, focusing on cultural influence, community impact, and charity initiatives, particularly in France.
Today, September 23, 2024, Snipes (officially written in UPPERCASE letters, SNIPES) was announced as the Official Culture & Community Partner of Paris Saint-Germain (PSG). The partnership, set for three years, will also feature the Snipes logo on the back of the PSG Men’s First Team jerseys during Ligue 1 matches.
The Snipes logo will not be featured in the Champions League
The Snipes logo will not be featured in the Champions League, which does not allow back-of-shirt-sponsors.
Snipes Becomes Official Culture & Community Partner of Paris Saint-Germain
The logo is featured in a monochrome version on the kits, without the orange of the main logo.
The financial details and the length of the Snipes PSG deal remain unknown for now. According to the press release, the collaboration goes beyond traditional sponsorships, aiming to embed Snipes' cultural influence within PSG's activities. The streetwear and sneaker retailer will leverage PSG's global reach, amplifying its presence, particularly in France, which it has identified as a key growth market.
Dennis Schröder, Snipes' CEO, expressed his pride in this deal, calling it the biggest in Snipes' history. He emphasized that the collaboration aims to have a meaningful local and global impact, rather than focusing solely on logo placement or traditional advertising. According to Schröder, the partnership reflects the strong lifestyle appeal of PSG and its alignment with Snipes' values.
The partnership will also integrate with Snipes' charity program, "Snipes serves,” offering children and adolescents in the Paris region opportunities in sports and cultural education, further expanding to all territories linked to both Snipes and PSG.
Do you like the Snipes logo on PSG's kit? Let us know in the comments below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
Newcastle United 27-28 Home Kit - Early Prediction
Kit insider grhaer9 has shared an early prediction for Newcastle United new 2027-28 home kit, based on leaked information. This is part of a series of his farewell kit designs before stepping away from the concept and leak scene. However, it is important to note that this design is still highly speculative.
The new Newcastle United 2027-28 home kit is expected to feature the new Newcastle United crest, whereas grhaer9’s concept still uses the old crest.
