Celtic Extends Adidas Kit Deal
May 1, 2025, by Phan Tich Giay
- Deal Extension Confirmed: Celtic and Adidas have officially extended their partnership, with Adidas remaining the official kit supplier.
- Duration Undisclosed: The exact length of the extended deal has not yet been officially announced.
- Successful Partnership: The collaboration has been very successful, leading to Celtic breaking into the top 20 best-selling club kits in 2023 with significant sales.
Update: Confirming our leak, Celtic have officially announced the extension of their landmark partnership with Adidas. The Three Stripes will remain the club's official kit supplier.
Currently, the two sides have not officially announced how many more seasons the deal will be extended.
Celtic Extends Adidas Deal
Adidas and Celtic extended their current kit deal thanks to their sales and brand recognition success. We have no information yet on how many seasons the deal was extended for, but we expect a duration of around five years.
The previous kit deal between Adidas and Celtic FC started in the 20-21 season and runs until the end of the 24-25 season.
Celtic hailed their bumper five-year agreement with adidas as "the biggest kit sponsorship ever to be announced across Scottish sport".
The partnership between Adidas and Celtic has been a huge success. In 2023, Celtic broke into the top 20 best-selling clubs' kits of the year, generating a staggering £29 million ~ €34 million in sales.
Celtic Chief Executive Michael Nicholson said:
We are delighted to announce this extension to our fantastic partnership. We have enjoyed a hugely successful relationship with adidas, one of the world’s leading sports brands and an organisation of real quality and excellence.
Adidas commented:
“We are delighted to continue our partnership with this iconic and legendary football club, with such a passionate and dedicated global community of supporters.
Check out all Celtic kits on Football Kit Archive
Are you pleased that Adidas and Celtic are continuing their partnership? Comment below.
Como 1907 26-27 Home Kit Released With Shocking €125 Price Tag
Como 1907's new 26-27 home kit has arrived, but the price tag is intense. The Italian club is charging €125 for the home jersey, which is €25 more expensive than the standard Adidas retail price of €100. While Como is asking €125 at its own official outlets, Adidas should sell the exact same kit for the standard €100 price through its own retail channels (but without the sponsors, which some surely prefer).
The steep €125 price tag stands out even further when compared to previous releases. For supporters reluctant to pay such a high amount for the new 26-27 shirt, last season's home kit is available for half price at just €55 (full price was €110).
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Instead of the full brand name, only the distinctive Snapdragon fireball emblem is displayed on the chest, giving the shirt a minimalist aesthetic. This decision was probably made to better fit the central layout.
