Celtic Extends Adidas Kit Deal
- Deal Extension Confirmed: Celtic and Adidas have officially extended their partnership, with Adidas remaining the official kit supplier.
- Duration Undisclosed: The exact length of the extended deal has not yet been officially announced.
- Successful Partnership: The collaboration has been very successful, leading to Celtic breaking into the top 20 best-selling club kits in 2023 with significant sales.
Update: Confirming our leak, Celtic have officially announced the extension of their landmark partnership with Adidas. The Three Stripes will remain the club's official kit supplier.
Currently, the two sides have not officially announced how many more seasons the deal will be extended.
Celtic Extends Adidas Deal
Adidas and Celtic extended their current kit deal thanks to their sales and brand recognition success. We have no information yet on how many seasons the deal was extended for, but we expect a duration of around five years.
The previous kit deal between Adidas and Celtic FC started in the 20-21 season and runs until the end of the 24-25 season.
Celtic hailed their bumper five-year agreement with adidas as "the biggest kit sponsorship ever to be announced across Scottish sport".
The partnership between Adidas and Celtic has been a huge success. In 2023, Celtic broke into the top 20 best-selling clubs' kits of the year, generating a staggering £29 million ~ €34 million in sales.
Celtic Chief Executive Michael Nicholson said:
We are delighted to announce this extension to our fantastic partnership. We have enjoyed a hugely successful relationship with adidas, one of the world’s leading sports brands and an organisation of real quality and excellence.
Adidas commented:
“We are delighted to continue our partnership with this iconic and legendary football club, with such a passionate and dedicated global community of supporters.
Check out all Celtic kits on Football Kit Archive
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