Paderborn Ends One of the Worst Kit Partnerships in Football, Signs Hummel Kit Deal
Oct 30, 2024, by Chris
- New Kit Partnership: SC Paderborn 07 has ended its 12-year kit deal with Saller and signed a new five-year agreement with Hummel.
- Saller's Critiques: Saller received criticism, notably for providing Paderborn with the same orange kit for four consecutive years.
- Hummel's Deal: Hummel's partnership with Paderborn begins in the 2025/2026 season and aims to increase the club's regional visibility.
German 2. Bundesliga club SC Paderborn 07 has announced a new five-year kit deal with Hummel, ending a long-standing and often criticized 12-year partnership with Saller.
Known for its sometimes unpopular designs, Saller drew particular attention for providing Paderborn with the same orange kit for four consecutive years in the past four years—two seasons as a player kit and two as a goalkeeper kit.
A Fresh Start - Paderborn Announces 5-Year Hummel Kit Deal
The deal with Hummel will officially begin on July 1, 2025, for the 2025/2026 season, and will run for five years, until the 2029-2030 season.
Paderborn 23-24 Kits
While it remains unconfirmed whether Paderborn will receive custom kits, expectations are high that Hummel will deliver at least unique home and away kits. Hummel will outfit the professional squad and all youth teams in the Nullsieben Akademie and will have a visible presence in the Home Deluxe Arena via perimeter advertising.
Hummel’s Managing Director, Gorden Brockmann, highlighted the opportunity to increase regional visibility and strengthen SCP07’s brand presence, stating, “SCP07 stands for tradition, cohesion, continuity, and loyalty…we want to carry the club's colors and the Hummel brand more into the region.”
Do you look forward to Paderborn x Hummel? Let us know in the comments below.
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Sunderland in Talks for Visit Ghana 26-27 Front-of-Shirt Sponsorship
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