Nike to Stop Allowing Custom Boot Creation?

Oct 24, 2024

by Chris

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Possible Discontinuation of Custom Boots: Nike's customization service for football boots may be discontinued due to a prolonged delay in adding the latest Mercurial models to the platform.
New Mercurial Boots Not Customizable: The newest Nike Mercurial boots, released on July 4, 2024, have not been made available for customization, unlike previous releases.
Nike Only Major Brand for Custom Boots: Nike is currently the only major brand offering custom colorways for football boots, as Adidas and Puma do not offer the service.

Nike's well-known customization option for football boots may soon be discontinued.

Current-Gen Nike Mercurial Superfly 10 & Vapor 16 Not Available to Customize

Nike's next-generation Mercurial boots, released on July 4, 2024, have still not been made available for customization, raising questions about the future of Nike's custom boot service.

Typically, new models are added to Nike By You (formerly NikeID) a few weeks after release, allowing players to create their own custom colorways. However, it's been 14 weeks since the Mercurial launch, and they remain unavailable for customization.

Designer @adie.px has created some nice custom Mercurial 2024 colorways, showcasing that custom Mercurial 2024 boots would have a potential

Currently, only the previous-generation Mercurial and Phantom 2 models are available via Nike By You. This prolonged delay has led to speculation that Nike may be phasing out their custom boot service.

Footy Headlines has no confirmation if Nike will actually stop its customization service for football boots, but it would be in line with the brand's reduced investment in football.

Both Adidas and Puma do not offer the option to create bespoke colorways - if Nike stops, no big brand remains for custom boot colorways

Nike is the only brand that allows players to create custom colorways. Both Adidas and Puma do not offer the option to create bespoke colorways.