Hummel Announces Greenland Kit Deal, Replacing Macron
- New Kit Supplier: Hummel has signed a four-year deal to be the new kit supplier for the Football Association of Greenland, replacing Macron.
- Unique Design Focus: Hummel plans to design bespoke kits that highlight Greenland's natural and cultural elements, drawing inspiration from the island's ice caps and glaciers.
- Greenland's Football Ambitions: Greenland's national football team serves as a source of national pride and aims to join Concacaf in the future to compete in FIFA tournaments.
Danish sportswear brand Hummel has signed a four-year agreement with the Football Association of Greenland (Kalaallit Arsaattartut Kattuffiat - KAK), taking over from Macron.
Greenland is not part of the FIFA
Greenland is not part of the FIFA. The island itself is a North American island autonomous territory of the Kingdom of Denmark.
Hummel to Release Bespoke Greenland Kits
Hummel replaces Macron after four years. Macron created a beautiful bespoke kit set for the independent country, and Hummel will continue to provide bespoke kits, as per the press release.
Hummel aims to highlight Greenland's natural and cultural elements in its designs, inspired by the island's vast ice caps and glaciers.
Greenland 2022 Home & Away Kits
“At hummel, we have always had a passion for supporting unique sports teams—and the Football Association of Greenland is a perfect example of a partnership with true character. Greenland is an important part of our Danish Realm, but it also stands as a strong and independent culture that we wish to celebrate and cultivate through our partnership,” said hummel’s CEO, Lars Stentebjerg.
“With 80 percent of the country covered by ice caps and glaciers, Greenland represents something truly unique that you won’t find anywhere else in the world. Despite the challenging conditions for football in Greenland, the national football team remains a vital source of national unity and pride among the country’s inhabitants. We aim to incorporate this into our branding and product design to help tell the story of Greenlandic culture.”This partnership aligns with Greenland's dream of joining Concacaf, which would enable the team to compete in FIFA tournaments. Despite the geographical and climatic challenges, Greenlandic football serves as a source of national pride and unity.
The Hummel Greenland national team jerseys will be released by the end of the year.
Do you look forward to the first-ever Hummel Greenland kits? Let us know in the comments below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.