Adidas to Increase Football Kit Prices
- Price Increase: Adidas is raising prices for replica and authentic football kits in the U.S., with replica kits seeing a larger increase than authentic kits.
- Kids Kits Unaffected: Pricing for children's football kits will remain the same.
- Potential for Global Increases: While not confirmed, there is a possibility that price increases could extend to other regions, including Europe.
Footy Headlines has bad news for every kit fan.
Adidas to Increase Soccer Jersey Prices in the USA, Other Regions to Follow?
As of what US retailers have reported to us, Adidas is raising its football kit prices in the U.S.. Below are the proposed Adidas U.S. pricing changes:
- Replica kits: $109 (up from $100, a 9% increase)
- Authentic kits: $159 (up from $150, a 6% increase)
- Kids' kits: Remaining at $80
The increase in replica kit prices stands out as the most significant adjustment, with a nearly 10% surge. Authentic kits also see a modest rise, while kids' kits remain unaffected.
European countries and others could be also affected
Adidas last increased the price of football kits in 2023, when the increase was even higher..
We do not know if similar price hikes will apply to European markets and other regions. So far, there has been no confirmation, but the changes in the U.S. market may set the tone for future adjustments worldwide.
Justified? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2004/06 Netherlands V.Nistelrooy #10 Home Shirt (L) Nike
1994 USA 94 *BNWT* World Cup Cap Twins
2008/09 Juventus Del Piero #10 L/S Home Shirt (L) Nike
2003 Shonan Bellmare #23 *Player Issue* L/S Home Shirt (M) Puma
1994 Toyota Cup Adidas Staff Jacket (L)
Il Divin Codino Baggio Italy Tee
1995/96 Adidas *BNWT* GK Template Shirt (L)
2013/14 Barcelona Messi #10 Home Shirt (L) Nike
1989/91 Watford Away Shirt (S) Umbro
2010/11 England Gerrard #4 Home Shirt (S) Umbro
Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
