Sevilla Announce Midea Main Kit Sponsor Deal

Starting next matchday, Sevilla FC's first team will debut a new sponsor on their shirts: Midea.

Sevilla had been without a main sponsor since the start of the 2023-2024 season. The club has often struggled to find a main sponsor, resulting in already 15 different main sponsors in the 2000s.

Midea Becomes Primary Shirt Sponsor for Sevilla FC For 24-25 & 25-26 Seasons

In a newly signed agreement, Midea, a leader in air conditioning and home appliances, will become the main shirt sponsor of Sevilla FC. This partnership will continue through the remainder of this season and extend into the following season.

Unfortunately, the Midea Climatización logo comes in Midea's trademark blue color, mismatching the white and red kit of Sevilla.

José María del Nido Carrasco, president of Sevilla FC, commented on the partnership: “This alliance is the result of intensive efforts to find the ideal partner. Midea, a Forbes Global 500 company, shares Sevilla FC’s commitment to innovation and resilience. We are thrilled with this partnership.”

Juan Rigol, CEO of Frigicoll, echoed these sentiments, highlighting that the collaboration will elevate Midea’s brand visibility in Spain. "Midea manufactures 20% of the world’s air conditioners and is synonymous with quality in air conditioning and smart home products. Partnering with Sevilla FC, a club with a rich and passionate history, is an extraordinary opportunity to connect with fans."

Key Facts of the Midea-Sevilla FC Sponsorship Deal

• Midea branding will feature on the front of Sevilla FC’s first-team shirts starting this season and for thee whole of the next
• Midea’s global standing: Among Forbes’ top 500 companies, and produces 20% of the world’s air conditioners
• Unfriendly blue sponsor logo

What do you think of Midea’s Climatización logo on the Sevilla jersey? Share your thoughts below.